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The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013
Saloni Surti Jun 27, 2013 8:16 AM
Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013
Saloni Surti Jun 27, 2013 8:13 AM
In the fast-paced digital industry, winning an award is indeed an honour, says the Founder & CEO of Mobilox Innovations. The agency won 4 Golds and 1 Silver @IDMA 2013
Saloni Surti Jun 26, 2013 8:33 AM
The Founder & CEO of Just Dial was conferred with IDMA Person of the Year title for his ground-breaking work via Just Dial that changed the face of the Indian digital industry
Saloni Surti Jun 26, 2013 7:48 AM
While Mathur will be operating out of Yahoo’s Singapore office, there shall be no change in his duties as Senior Dir & Head of Mktg – India & South East Asia
Saloni Surti Jun 26, 2013 7:45 AM
ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Year award
Saloni Surti Jun 26, 2013 7:35 AM
With more categories & exclusive trophies, IDMA 2013 is all set to dazzle the industry. The star-studded Awards ceremony will take place at ITC Grand Central, Mumbai
Saloni Surti Jun 25, 2013 7:50 AM
exchange4media takes a look at few top winning campaigns of Radio Lions @Cannes 2013 to find out why the advertising fraternity was hooked on to them
Saloni Surti Jun 25, 2013 7:44 AM
After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow
Saloni Surti Jun 24, 2013 8:09 AM
The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates
Saloni Surti Jun 21, 2013 8:49 AM
Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music
Saloni Surti Jun 17, 2013 10:15 AM
For optimum leverage, experts suggest that mobile marketers need to understand whether to use mobile as part of the digital mix or as an independent medium
Saloni Surti Jun 17, 2013 9:38 AM
With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists
Saloni Surti Jun 14, 2013 9:11 AM
The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value
Saloni Surti Jun 13, 2013 10:39 AM
Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow
Saloni Surti Jun 12, 2013 7:12 PM
While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus
Saloni Surti Jun 12, 2013 7:11 PM
To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta
Saloni Surti Jun 11, 2013 8:57 PM
Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience
Saloni Surti Jun 11, 2013 7:25 PM
Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries
Saloni Surti Jun 11, 2013 3:20 AM
A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti
Saloni Surti Jun 8, 2013 7:57 PM
License woes, inadequate FDI relief, lack of Govt. support and the numerous taxes are bottleneck to smooth radio Phase III expansion
Saloni Surti Jun 6, 2013 7:58 PM
The jury meet will take place in Delhi today under the guidance of an advisory board. It will be Chaired by Mahendra Swarup and Co-Chaired by Vikram Sakhuja
Saloni Surti Jun 6, 2013 7:42 PM
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
Saloni Surti Jun 5, 2013 8:33 PM
While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts
Saloni Surti Jun 5, 2013 8:28 PM
Acc to Internet Economy Watch Report for April 2013 published by IAMAI, 24.84 million people have accessed various e-tailing sites with 2253.35 million page views
Saloni Surti Jun 4, 2013 8:53 AM
Indian deal curator websites have managed to create a niche; however, they cannot survive in the absence of an additional deal aggregation or marketplace model
Saloni Surti Jun 3, 2013 4:47 PM
In light of 2013 digital trends, the Yahoo – Tumblr deal appears a win-win. But at the same time, it does not manage to reposition either website in a ground-breaking way
Saloni Surti May 30, 2013 7:51 PM
While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population
Saloni Surti May 30, 2013 7:50 PM
While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts
Saloni Surti May 29, 2013 1:51 AM
Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles
Saloni Surti May 28, 2013 8:38 PM
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