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The regional streaming will have zero advertising at the moment. It shall offer non-stop contemporary Tamil content
Saloni Surti Jul 25, 2013 8:08 AM
The contest will give youngsters an opportunity to work with industry masters and see the events and entertainment world through their lens
Saloni Surti Jul 25, 2013 8:05 AM
Interactive nature of the medium, brand recall & ability for market-centric campaigns give radio a thumbs-up from BFSI marketers
Saloni Surti Jul 23, 2013 8:55 AM
While Google Hangouts have not been seen dominating the social media space, a lot can be achieved when it is used with strategic planning and innovative ideas
Saloni Surti Jul 22, 2013 8:50 AM
As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends on July 20 as well
Saloni Surti Jul 19, 2013 8:34 AM
Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficient manner
Saloni Surti Jul 18, 2013 8:12 AM
We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare
Saloni Surti Jul 18, 2013 8:01 AM
The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts
Saloni Surti Jul 17, 2013 8:26 AM
With the upcoming inventory cap on television & real estate clients reducing their print spends, radio is the direct beneficiary, says Vineet Singh Hukmani, MD & CEO, Radio One
Saloni Surti Jul 17, 2013 7:46 AM
With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...
Saloni Surti Jul 16, 2013 9:21 AM
With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...
Saloni Surti Jul 16, 2013 8:04 AM
Upcoming markets, the festive season, elections & Phase III are enough reasons to be buoyant on the growth prospects, says the COO of Red FM
Saloni Surti Jul 16, 2013 7:46 AM
Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner
Saloni Surti Jul 15, 2013 8:56 AM
While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mobile strategy
Saloni Surti Jul 11, 2013 8:34 AM
The sixth annual convention of EEMA will be held in Jaipur from September 5 to 7. The EEMAX Awards will also be given away during the convention
Saloni Surti Jul 11, 2013 7:58 AM
With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content
Saloni Surti Jul 10, 2013 7:46 AM
With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers
Saloni Surti Jul 9, 2013 9:08 AM
IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector
Saloni Surti Jul 9, 2013 8:51 AM
Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...
Saloni Surti Jul 4, 2013 8:10 AM
To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy
Saloni Surti Jul 3, 2013 9:30 AM
The decision to go retro works extremely well for the station’s brand positioning, which is more on the lines of a mature station, says the Business Head of Big FM
Saloni Surti Jul 3, 2013 8:04 AM
exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game
Saloni Surti Jul 2, 2013 7:34 AM
The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013
Saloni Surti Jun 28, 2013 1:59 PM
Talking about radio Phase III, the Secretary of Ministry of Information and Broadcasting throws light on the issue of base price and the e-auction process
Saloni Surti Jun 28, 2013 8:22 AM
Digital is not eating into the pie of other media as it does not have as much penetration as traditional platforms, says the Sr VP of Grey Digital
Saloni Surti Jun 28, 2013 8:18 AM
Soon all media will emerge into one – be it television, print or radio. There will only be digital, says the CCO, India Sub-continent of Leo Burnett
Saloni Surti Jun 28, 2013 8:15 AM
Today, digital is integrated in the mainstream strategy making process, shared the MD India of Sociomantic Labs, at the Grand Finale of IDMA 2013
Saloni Surti Jun 28, 2013 8:13 AM
With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective
Saloni Surti Jun 28, 2013 7:53 AM
The Founder & CEO of Just Dial expresses joy at winning the coveted IDMA title and shares his vision for the future of his company
Saloni Surti Jun 27, 2013 8:21 AM
The Chairman India & CEO South East Asia, Aegis Group believes all platforms will soon be integrated & there shall be little difference between digital & traditional
Saloni Surti Jun 27, 2013 8:18 AM
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