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Radio City has launched a modern avatar of the Epic ‘Ramayana’ with the exclusively crafted ‘Raghu Charit Manas’. This unique feature has been introduced in Radio City across 13 markets. This apart, Radio City is looking to strengthen its listener connect with several on-air programming initiatives this Diwali.
Priyanka Nair Oct 18, 2011 8:33 AM
Correspondent Priyanka Nair draws an interesting observation on brands and human beings. And on her way to attaining Maslow’s concept of “self actualisation”, she intends to go ahead with being a “little foolish” so that her hunger doesn’t die…
Priyanka Nair Oct 15, 2011 8:11 AM
BIG CBS Networks unveils 25 hours fresh programming each week on BIG CBS Prime and BIG CBS Love. The programs will be promoted using the 360 degree platform, with strong digital support and niche alliances. The network is also all set to launch the BIG CBS HD channel with the best of HD content from the library this quarter and BIG RTL next quarter.
Priyanka Nair Oct 13, 2011 9:46 AM
Star Movies is all set to launch a viewer’s engagement programme called Hollywood Premières across four metros and has partnered with some leading Hollywood studios for the same. The channel will be investing 10-15 per cent of its total budget on the marketing initiatives for this property annually.
Priyanka Nair Oct 13, 2011 9:38 AM
Infomedia Yellow Pages leads the list among all other magazines in Kolkata with an average issue readership (AIR) of 3.49 lakh in IRS 2011 Q2, a decline of 30 per cent over the figure of 5 lakh in 2010 Q2.
Priyanka Nair Oct 11, 2011 10:08 AM
Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Carat Media, which will be handling the media planning and buying duties, won the account following a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.
Priyanka Nair Oct 11, 2011 8:55 AM
Big Magic has strengthened its programming with a new line-up of shows in the humour and children’s genres. The channel will be investing over Rs 2 crore for marketing of these new shows. A 360 degree campaign conceptualised by Purple Focus is also being unveiled. The new line-up of shows goes on air from October 10, 2011.
Priyanka Nair Oct 10, 2011 10:18 AM
Himmat Butalia, Marketing Head, Pix, shares about the various initiatives the English movie channel has been taking to ensure maximum visibility, along with leveraging social media...
Priyanka Nair Oct 7, 2011 8:35 AM
Volkswagen has launched its biggest digital initiative - ’Planet Volkswagen’. The campaign will officially hit the web on October 17, 2011. Volkswagen will invest 8-9 per cent of their total marketing budget on this digital campaign.
Priyanka Nair Oct 5, 2011 8:43 AM
Adz Edge, a division of OAP (I) Pvt Ltd, which recently bagged the outdoor duties for Titan Industries Ltd, has rolled out its first OOH campaign for Brand Titan.
Priyanka Nair Oct 4, 2011 8:43 AM
Milestone Brandcom is expanding the footprint of its retail marketing division, Milestone Lastmile, nationally. Mudra Max’s Atul Maheshwari has been roped in as VP & National Head for Milestone Lastmile.
Priyanka Nair Oct 3, 2011 8:54 AM
Red FM has revamped its on-air programming with two new weekly shows in Mumbai. The FM channel also plans to unfold new actions in other markets in the near future.
Priyanka Nair Sep 30, 2011 8:31 AM
Red FM has partnered with the Global Indian Music Awards (GIMA) for the second successive year and presented the GIMA Radio Song of The Year award at the awards ceremony held recently at the Kingdom of Dreams in Gurgaon.
Priyanka Nair Sep 29, 2011 11:02 AM
94.3 My FM and IBN7 have entered into a strategic partnership to air ‘Teekhi Baat Prabhu Ke Saath’, the popular chat show on IBN7’s conducted by Prabhu Chawla. The show will be aired on Sundays at 12 noon and 6 pm across all markets.
Priyanka Nair Sep 29, 2011 11:01 AM
Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives, including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives, including the Student Brand Manager programme.
Priyanka Nair Sep 29, 2011 8:17 AM
Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives including the Student Brand Manager program.
Priyanka Nair Sep 28, 2011 5:05 PM
Brands across FMCG, telecom, auto and finance have always experimented with digital media with varying degrees of success. Now, the radio industry is extensively using the digital platform as part of its various marketing initiatives, setting a trend in interactivity and creative campaign ideas…
Priyanka Nair Sep 28, 2011 8:42 AM
My FM has launched My Connect, its activation arm, to strengthen its on-ground connects. Although the media house has been doing sales activations earlier as well, it is now making its offering more professional with a newly set up team under the leadership of Satyen Purandare.
Priyanka Nair Sep 27, 2011 4:11 PM
Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, the actor has entered into strategic marketing pacts with several brands to create buzz around the movie before its Diwali release.
Priyanka Nair Sep 27, 2011 8:52 AM
Correspondent Priyanka Nair is raring to go in her new role of a journalist as she rushes from story to story, even as she manages the travel travails due to auto strikes and the Rain God...
Priyanka Nair Sep 24, 2011 8:11 AM
Godrej Interio has used out-of-home innovations across 23 cities and towns covering Mumbai, Delhi NCR, Kolkata, Pune, Hyderabad and Bangalore to promote its products. The innovation has been ideated by Law & Kenneth and executed by Brandcomm.
Priyanka Nair Sep 23, 2011 10:01 AM
Bosch and Siemens Home Appliances Group has embarked on an aggressive marketing drive as it launches its Bosch range of products in India. The brand would focus on television and print campaigns for its marketing. The TV campaign will break in October 2011. OMD India and Ogilvy India had been awarded the advertising duties in the first quarter of 2011.
Priyanka Nair Sep 22, 2011 9:08 AM
Red FM Delhi has used the out-of-home medium along with other off-air activities to ensure mass participation for its weekly segment on ‘Morning No.1’ called ‘Red Arrest’.
Priyanka Nair Sep 21, 2011 9:00 AM
BIG FM has tied up with 29 of the biggest garba pandals across the country to run a unique promotion called ‘9 Devis of Navratri’. The campaign will focus on digital promotions along with print media and out-of-home.
Priyanka Nair Sep 20, 2011 9:28 AM
Posterscope India is celebrating the completion of three years of its operations in India with a high profile, impactful and a first of its kind campaign spanning Mumbai, Delhi and Bangalore.
Priyanka Nair Sep 19, 2011 8:55 AM
Radio City has launched a hunt for the ultimate singing sensation with its ‘Radio City Super Singer’ contest in its seven prime markets – Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Lucknow and Pune. A vigorous 360 degree platform is being used to promote this contest.
Priyanka Nair Sep 16, 2011 12:02 PM
YouTube has launched its Partner Program in India to provide an opportunity to all original content creators in the country to monetise videos. The program is open to all Indian content creators who make original, high-quality videos on a regular basis and use YouTube to distribute their content online and opens a huge market for Indian advertisers.
Priyanka Nair Sep 14, 2011 8:31 AM
Carrying forward its ‘Pure Air Lovers Society’ (PALS) campaign, Suzlon Group has now used innovative out-of-home promotions to make it a complete and effective 360 degree awareness activity.
Priyanka Nair Sep 13, 2011 10:58 AM
BIG Digital is all set to offer BIG FM live to Airtel subscribers on-the-move in whichever region of the country they are located. In Phase I, it will go live in its four prime markets – Chennai, Hyderabad, Bangalore and Mumbai – with Spice Digital as the technology partner. The activity commenced on September 1, 2011.
Priyanka Nair Sep 8, 2011 9:12 AM
With the festival season round the corner, the radio industry has geared up to bring the celebrations closer to the listeners. Starting with Ganesh Chaturthi, the FM radio channels are taking the content, contests and interactivity path to celebrate the festive spirit...
Priyanka Nair Sep 7, 2011 2:36 PM
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