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Burning billboards, branded fire extinguishers, tent cards in chilly sacks – McDonald’s outdoor campaign for its latest spicy offering is talk of the town
Priyanka Nair Jun 8, 2012 8:19 PM
The company to roll a national TVC to promote Basicslife, its newly launched online shopping portal. Happy Creative is the creative agency
Priyanka Nair Jun 7, 2012 8:26 PM
The company to roll a national TVC to promote Basicslife, its newly launched online shopping portal. Happy Creative is the creative agency
Priyanka Nair Jun 7, 2012 12:54 AM
DLF has appointed Blue Ocean Media to market its OOH media options in DLF City, Gurgaon
Priyanka Nair Jun 4, 2012 7:30 PM
Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences
Priyanka Nair Jun 1, 2012 8:31 PM
Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences
Priyanka Nair Jun 1, 2012 8:31 PM
The campaign is captured on 123 sites; includes usage of hoardings and bus shelters as part of the OOH media mix
Priyanka Nair May 29, 2012 8:27 PM
The OOH campaign for L’Oreal reached 520 touch-points across Mumbai, Delhi, Bangalore, Hyderabad, Pune, Kolkata and Ahmedabad
Priyanka Nair May 28, 2012 7:54 PM
The partnership allows Blue Ocean to advertise on buses plying from the hotel centre to Terminal 3
Priyanka Nair May 25, 2012 8:41 PM
Wins include Volvo, NGC, OCM, Xerox, Tata Water Plus, Colgate, Max Hospital, Carrefour &The Hindu
Priyanka Nair May 23, 2012 9:23 PM
Roy joins as the company’s first COO; he will be responsible for the agency’s operations across its offices in Bangalore and Mumbai
Priyanka Nair May 22, 2012 8:31 PM
Roy joins as the company’s first COO; he will be responsible for the agency’s operations across its offices in Bangalore and Mumbai
Priyanka Nair May 22, 2012 8:31 PM
ASCI’s Consumer Complaints Council upheld complaints against twelve ads during March and April 2012. Vodafone and Dainik Jagran are on the list
Priyanka Nair May 16, 2012 7:46 PM
Riding the IPL wave, Parle Agro’s Hippo engages with consumers on social media with digital campaign Indian Food League
Priyanka Nair May 15, 2012 8:46 PM
Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets
Priyanka Nair May 15, 2012 8:26 PM
Social media is breaking the boundaries of traditional communication & adding a glamour quotient to one’s digital presence, says exchange4media’s Priyanka Nair
Priyanka Nair May 12, 2012 7:51 PM
The primary goal of BEASPORT is to drive global awareness and economic self-sufficiency for Magic Bus, an NGO working for underprivileged children
Priyanka Nair May 11, 2012 7:28 PM
DDB MudraMax has bagged the media duties of Nirmal Lifestyle following a multi-agency pitch; account size is said to be in the range of Rs 25-30 crore
Priyanka Nair Apr 25, 2012 9:36 AM
ASCI has joined hands with TAM Media Research to keep misleading advertisements in Indian print and television media in check
Priyanka Nair Apr 18, 2012 8:18 AM
Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor
Priyanka Nair Apr 17, 2012 9:43 AM
eBay India has extended its recently launched TVC to outdoor; the campaign has been developed by Law & Kenneth and executed by Milestone Brandcom
Priyanka Nair Apr 16, 2012 10:23 AM
UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign
Priyanka Nair Apr 12, 2012 10:06 AM
UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign
Priyanka Nair Apr 12, 2012 10:06 AM
BBC WST, in partnership with PSI & the International Union against Tuberculosis and Lung Disease, create awareness about TB by extensive use of OOH medium
Priyanka Nair Apr 10, 2012 10:26 AM
Milestone Brandcom depicts Tata DOCOMO’s retail theme, ‘fitting in an entire life in a store’ with an out-of-the-box OOH campaign in Madhya Pradesh and Chhattisgarh
Priyanka Nair Apr 5, 2012 10:32 AM
Sleepwell has appointed MPG India as its media AoR. The account will be handled from MPG’s Delhi office
Priyanka Nair Apr 4, 2012 9:05 AM
VRL Media’s Kannada daily, Vijayavani, hit the stands early this week. The daily will soon execute out of home and television campaigns for its promotions
Priyanka Nair Apr 3, 2012 3:35 PM
After coming up with a series of OOH initiatives for Tata Housing’s various properties, DDB Mudra Max has again helped the brand create buzz in Mumbai and Thane
Priyanka Nair Apr 2, 2012 9:54 AM
More than 1900 display units covering over 2.50 lakh sq ft of display area & comprising 30 types of OOH vehicles were used; Primetime OOH helped execute the campaign
Priyanka Nair Mar 30, 2012 10:04 AM
Comedy Central has made its presence felt through innovative marketing initiatives; it has allocated approx 30-40 per cent of its marketing spends for OOH
Priyanka Nair Mar 27, 2012 8:47 AM
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