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Subhash Kamath, Managing Partner, BBH India talks about Publicis Groupe acquiring remaining stake in BBH and its India impact
Priyanka Nair Jul 6, 2012 8:10 PM
This monsoon, out of home players look at using assets in the retail space as an effective alternative
Priyanka Nair Jul 3, 2012 8:54 PM
Reporter Priyanka Nair’s tryst with Cannes Lions this year has left her enriched and proud of the work that Indian agencies have been doing
Priyanka Nair Jun 30, 2012 8:02 PM
Pune is the first market wherein MTS has focused on innovations in the retail space. The initiative will soon be extended to other markets
Priyanka Nair Jun 28, 2012 7:10 PM
The station has used strategic locations and a combination of outdoor media like ambient media, live media and properties in and around of railway stations
Priyanka Nair Jun 27, 2012 3:41 AM
This is the first time the brand has appointed an outdoor agency at a national level; it is attributed to the brand’s growth strategy
Priyanka Nair Jun 25, 2012 8:09 PM
TapRoot’s ‘I am Mumbai’ campaign for Bennett, Coleman & Co and BBH India’s ‘Tanjore’ campaign for Google Chrome are in the Film Craft shortlist
Priyanka Nair Jun 23, 2012 8:26 PM
TapRoot’s ‘A day in a life of India’ for Bennett, Coleman & Co makes it to the coveted Titanium and Integrated Lions shortlist
Priyanka Nair Jun 23, 2012 8:22 PM
TapRoot’s ‘I am Mumbai’ campaign for Bennett, Coleman & Co and BBH India’s ‘Tanjore’ campaign for Google Chrome are in the Film Craft shortlist
Priyanka Nair Jun 22, 2012 8:26 PM
TapRoot’s ‘A day in a life of India’ for Bennett, Coleman & Co makes it to the coveted Titanium and Integrated Lions shortlist
Priyanka Nair Jun 22, 2012 8:22 PM
Milestone Brandcom has executed the campaign for Colors across these cities using an array of 1500 outdoor media touch-points
Priyanka Nair Jun 22, 2012 7:52 PM
Leo Burnett‘s work done for Strand Bookstore has fetched the agency a Bronze Lion. There were no other India winners in the category
Priyanka Nair Jun 21, 2012 12:22 AM
Leo Burnett‘s work done for Strand Bookstore has fetched the agency a Bronze Lion. There were no other India winners in the category
Priyanka Nair Jun 21, 2012 12:21 AM
McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category
Priyanka Nair Jun 20, 2012 9:02 PM
MTS undertakes massive OOH initiative; uses a wide range of vehicles such as billboards, kiosks, gantries and pole-pennant signages
Priyanka Nair Jun 20, 2012 8:34 PM
Airtel Digital TV is aggressively tapping four prime markets – Delhi, Mumbai, Kolkata and Chennai to promote its DTH services
Priyanka Nair Jun 20, 2012 8:02 PM
McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category
Priyanka Nair Jun 20, 2012 1:14 AM
Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation
Priyanka Nair Jun 19, 2012 9:53 PM
Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation
Priyanka Nair Jun 19, 2012 9:52 PM
Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation
Priyanka Nair Jun 19, 2012 9:29 PM
Other Indian agencies in Outdoor Lions category at Cannes 2012 include Leo Burnett, Grey, Brand David, DraftFCB+Ulka and Bates
Priyanka Nair Jun 19, 2012 7:27 PM
The objective of the OOH campaign was to create awareness about the company among the sophisticated and well-read BIAL passengers
Priyanka Nair Jun 19, 2012 1:22 AM
The entries include McCann India’s ‘Lasky Herbal’ campaign for Plus Condoms and Leo Burnett’s ‘Punishment’ campaign for Strand Bookstore
Priyanka Nair Jun 19, 2012 12:16 AM
The entries include McCann India’s ‘Lasky Herbal’ campaign for Plus Condoms and Leo Burnett’s ‘Punishment’ campaign for Strand Bookstore
Priyanka Nair Jun 19, 2012 12:15 AM
One entry each from McCann World Group, Leo Burnett, Ogilvy & Mather, DDB Mudra, Cheil Worldwide, M&C Saatchi and two entries from BBDO India in Direct Lions shortlist
Priyanka Nair Jun 18, 2012 6:49 PM
Other Indian agencies in Outdoor Lions category at Cannes 2012 include Leo Burnett, Grey, Brand David, DraftFCB+Ulka and Bates
Priyanka Nair Jun 18, 2012 1:06 AM
Other Indian agencies in Outdoor Lions category at Cannes 2012 include Leo Burnett, Grey, Brand David, DraftFCB+Ulka and Bates
Priyanka Nair Jun 18, 2012 1:06 AM
The campaign has been rolled out by Outdoor Advertising Professionals using 44 outdoor media units for a period of 21 days
Priyanka Nair Jun 16, 2012 7:40 PM
Tanishq bets big on OOH for new brand Ganga; allots a significant amount of its marketing spends to the outdoor medium
Priyanka Nair Jun 15, 2012 7:01 PM
With more than 1050 outdoor sites, the OOH campaign of Titan Eye Plus aims to promote its new stores and discount offers
Priyanka Nair Jun 11, 2012 8:08 PM
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