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The initiative has used almost 100 outdoor units in Mumbai and Delhi; it is executed by DDB MudraMax
Priyanka Nair Sep 3, 2012 9:09 PM
Social platform, giveaways, apps, educative content…there is a plethora of options that can be exploited for the kids segment
Priyanka Nair Aug 29, 2012 6:31 PM
Rolls out a month-long initiative spread across 15 cities with over 150 plus sites to market its new range of affordable diamonds
Priyanka Nair Aug 29, 2012 2:35 AM
Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance
Priyanka Nair Aug 28, 2012 7:41 PM
“You can have a brand without a profitable business but you cannot have a profitable business without a brand,” says the MD & CEO of Britannia
Priyanka Nair Aug 28, 2012 7:38 PM
Leading companies like HUL, Coca Cola, Liberty Shoes are tapping tough market conditions to scale up their growth with out of the box ideas
Priyanka Nair Aug 28, 2012 6:55 PM
Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour
Priyanka Nair Aug 22, 2012 8:38 PM
“Indian media companies have been proactive in going digital,” says Vijayakumar Radhakrishnan, Co-Founder and President, Magzter
Priyanka Nair Aug 21, 2012 7:45 PM
HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition
Priyanka Nair Aug 16, 2012 8:16 PM
Telecom taps the retail space to attract consumer attention at the purchase point
Priyanka Nair Aug 16, 2012 8:10 PM
“Organisations that use social media data to gauge feedback & track conversations will emerge as winners,” says Advit Sahdev of ODigMa
Priyanka Nair Aug 14, 2012 7:15 PM
Indian advertising, over the years, has created its own style statements and popularising Hinglish is one such phenomenon
Priyanka Nair Aug 9, 2012 8:23 PM
Media, telecom, FMCG and BSFI sector were the highest OOH spenders in Mumbai during July 2012
Priyanka Nair Aug 7, 2012 9:16 PM
Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012
Priyanka Nair Aug 3, 2012 6:47 PM
From direct online marketing to multi-level marketing, e-commerce players are leaving no stone unturned to tap the monsoon sale season
Priyanka Nair Aug 2, 2012 8:31 PM
Many may think Bru Café World is a unique proposition of brand extension but a few know that coffee retailing in India started in the 1940s
Priyanka Nair Jul 31, 2012 9:04 PM
Many may think Bru Café World is a unique proposition of brand extension but a few know that coffee retailing in India started in the 1940s
Priyanka Nair Jul 31, 2012 9:04 PM
“The magic of digital marketing is that everything can be measured,” says Aseem Chandra, VP, Product Mktg, Omniture Business Unit, Adobe
Priyanka Nair Jul 30, 2012 8:11 PM
While billboard advtg continues to be an intrinsic part of movie marketing, its role has changed from the quintessential glamour quotient to being a part of a larger OOH play
Priyanka Nair Jul 25, 2012 2:24 AM
‘The Dark Knight tragedy’ at Colorado restrained global marketing but brand associations in India, with the Hollywood movie, were largely unaffected
Priyanka Nair Jul 24, 2012 10:44 PM
Jon Cook, CEO & President, VML speaks on the potential of the digital market in India and VML Qais’s expectations from its India division
Priyanka Nair Jul 20, 2012 10:18 PM
VML Qais will be led by Tripti Lochan in India. Mumbai is the first office of the agency in the country, while Delhi ops will be rolled out by year end
Priyanka Nair Jul 19, 2012 7:52 PM
VML Qais will be led by Tripti Lochan in India. Mumbai is the first office of the agency in the country, while Delhi ops will be rolled out by year end
Priyanka Nair Jul 18, 2012 3:09 AM
Out of home markets have become fragmented, disorganised & cluttered due to illegal hoardings, giving sleepless nights to OOH players
Priyanka Nair Jul 16, 2012 7:58 PM
As per a study, 31% of the outdoor ad space in Mumbai is dominated by media & entertainment, 20% by telecom, 10% by BFSI and 7% by auto
Priyanka Nair Jul 13, 2012 8:21 PM
Outdoor advertising becomes key for e-shops seeking clutter breaking properties to connect with their TG
Priyanka Nair Jul 12, 2012 8:21 PM
This would be Cadbury’s Bournville first association with a Hollywood film. The digital campaign is supported by a TVC & direct marketing
Priyanka Nair Jul 12, 2012 8:16 PM
June 2012 saw Amrapali, Sony, Ansal & Citibank amongst top spenders in outdoor media
Priyanka Nair Jul 12, 2012 7:40 PM
Emotional equity & advertising's new age mantra can boost branding power in magazines, says Leo Burnett’s KV Sridhar
Priyanka Nair Jul 10, 2012 8:01 PM
Garnier India's Natalie Gershtein explains how magazines can be leveraged for various levels of communication for the likes of beauty products
Priyanka Nair Jul 10, 2012 7:57 PM
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