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The Sponsorship Company gets together brands & event organisers to meet and do business virtually. It has over 200 brands as clients
Priyanka Nair Oct 10, 2012 9:54 PM
“It will have a positive effect on Indian business & infrastructure development,” says Manish Behl, Business Head – Food, Sahara Q Shop
Priyanka Nair Oct 9, 2012 9:27 PM
“It will have a positive effect on Indian business & infrastructure development,” says Manish Behl, Business Head – Food, Sahara Q Shop
Priyanka Nair Oct 9, 2012 9:27 PM
The OOH campaign was launched in Mumbai, Delhi, Bangalore and Chennai; it focussed on the bank’s ‘My Choice Credit Card’ service
Priyanka Nair Oct 8, 2012 8:08 PM
The initiative is rolled out in Mumbai to promote latest campaign ‘Crime Chi Gheun Tak’. It will be supported by an on-ground event
Priyanka Nair Oct 5, 2012 8:16 PM
Fastrack’s latest outdoor innovation saw an actual watch being displayed on a hoarding to showcase the brand’s chronograph range
Priyanka Nair Oct 4, 2012 8:53 PM
While there is a series of positive discussion around FDI in retail, shopper marketing agencies believe it’s too early to draw a way forward
Priyanka Nair Oct 4, 2012 8:25 PM
Bus shelters, hoardings, unipoles, & mupis were the most used outdoor media formats in Delhi during September
Priyanka Nair Oct 1, 2012 7:57 PM
BEST aims at providing more technology-driven advertising options; gives sole advertising rights to Rings-a-Bell & Real Time Interactive
Priyanka Nair Sep 28, 2012 7:57 PM
The campaign is a combination of powerful messaging, innovation in execution, frequency & location, says Ambika Sharma of Pulp Strategy
Priyanka Nair Sep 27, 2012 7:55 PM
In-taxi advertising is driving a lot of interest across brand categories due to its focussed, sophisticated and cost effective nature
Priyanka Nair Sep 26, 2012 12:28 AM
The nine-day initiative is currently live. Milestone Brandcom has executed the campaign in all cities
Priyanka Nair Sep 25, 2012 8:56 PM
New media has evolved the process of marketing communication from awareness to engagement, say members of PROI
Priyanka Nair Sep 24, 2012 8:53 PM
New media has evolved the process of marketing communication from awareness to engagement, say members of PROI
Priyanka Nair Sep 24, 2012 8:53 PM
New media has evolved the process of marketing communication from awareness to engagement, say members of PROI
Priyanka Nair Sep 24, 2012 8:51 PM
Reporter Priyanka Nair talks about her transition from a mere Bollywood film buff to an expert eye on films as a marketing and branding medium
Priyanka Nair Sep 22, 2012 9:22 PM
“Sunsilk’s ad had a nightclub effect and I liked the fact that the brand managed to make the bus shelter look stylish,” says Priti Nair of Curry Nation
Priyanka Nair Sep 20, 2012 8:18 PM
RIM’s ‘Action starts here’ initiative has been rolled out in 40 cities. Traditional OOH & retail media formats have been used
Priyanka Nair Sep 19, 2012 8:21 PM
The MD of Posterscope talks about the key highlights of the agency so far, its unique anniversary celebrations and way forward...
Priyanka Nair Sep 19, 2012 8:15 PM
Apart from the regular use of traditional outdoor media, the movie promotions also included an extensive campaign at Café Coffee Day outlets
Priyanka Nair Sep 17, 2012 2:54 AM
“India is now ready to innovate and harness the power of new media,” says the Co-Founder and CEO of BrandAppZ
Priyanka Nair Sep 14, 2012 7:27 PM
As per industry sources, Kulshreshtha is currently serving his notice period with the company
Priyanka Nair Sep 14, 2012 7:19 PM
Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week
Priyanka Nair Sep 13, 2012 8:29 PM
Along with using traditional outdoor media, marketing of the movie premier has also tapped retail outlets and events such as Comic Con
Priyanka Nair Sep 12, 2012 8:23 PM
KBC, Honge Judaa Na Hum & Ek Tha Tiger tap the central announcement systems at Mumbai local railway stations to create buzz
Priyanka Nair Sep 11, 2012 8:12 PM
The out of home initiative, executed by Kinetic Worldwide, will be active for a fortnight
Priyanka Nair Sep 10, 2012 8:26 PM
Pinterest, the latest social media tool, has caught the fancy of marketers. It is increasingly becoming a part of the overall marketing mix
Priyanka Nair Sep 10, 2012 7:22 AM
Real estate, media, BSFI & education invested the most in Delhi in August. Telecom was the lowest outdoor investor
Priyanka Nair Sep 7, 2012 6:49 PM
Media, telecom, retail, FMCG and BSFI sectors were the highest OOH spenders in Mumbai during August 2012
Priyanka Nair Sep 6, 2012 8:49 PM
Sounds familiar? Long-term outdoor campaigns at specific locations have helped brands create landmarks over the years
Priyanka Nair Sep 6, 2012 1:48 AM
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