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The initiative revolves around the news of a London-based girl, who goes missing on her arrival in India; it is based on a new show
Priyanka Nair Nov 15, 2012 7:34 PM
There isn’t enough shopper data around, so every bit of information is exciting, says the MD of The Integer Group India
Priyanka Nair Nov 15, 2012 6:35 PM
From undertaking social initiatives to being vigilant about vandalism, few smart outdoor media owners are using vacant OOH media innovatively
Priyanka Nair Nov 14, 2012 7:56 PM
The two-week campaign is rolled out in Mumbai, Delhi, Uttar Pradesh, Gujarat & other key markets of Maharashtra
Priyanka Nair Nov 12, 2012 7:31 PM
With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli
Priyanka Nair Nov 9, 2012 8:11 PM
Simple hoardings stand out the most; Idea Mobile campaign has a single headline, a single image & a single logo, says MAA’s Akshar Peerbhoy
Priyanka Nair Nov 8, 2012 7:46 PM
With the quality of work from Asia raising the bar even higher, we are calling on India to back its creative talent, says Tim Lindsay, CEO, D&AD
Priyanka Nair Nov 8, 2012 7:18 PM
The brand has put up an OOH display on a 360-degree round LED at Mumbai CST. The campaign is rolled out for 3 months
Priyanka Nair Nov 7, 2012 7:51 PM
OOH players have pinned hopes on festive season but most experts state that OOH would not be able to attain the projected 6-7% growth
Priyanka Nair Nov 5, 2012 8:50 PM
About 8% of the marketing budget in 2012 was spent on digital. We plan to increase it to 12% next year, says the Head of Mktg & PR, Volkswagen India
Priyanka Nair Nov 2, 2012 7:36 PM
The simplicity and relevance of the tribute is really charming, says Minakshi Achan, Co-Founder, Salt Brand Solutions
Priyanka Nair Nov 1, 2012 8:42 PM
The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies
Priyanka Nair Nov 1, 2012 7:09 PM
Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account
Priyanka Nair Oct 31, 2012 7:55 PM
Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account; account size estimated at Rs 50-60 crore
Priyanka Nair Oct 30, 2012 10:01 PM
Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account; account size estimated at Rs 50-60 crore
Priyanka Nair Oct 30, 2012 6:37 PM
While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability
Priyanka Nair Oct 30, 2012 7:34 AM
The Maharashtra Election Commission has used audio media at 85 plus MSRTC bus stands to promote awareness about voter’s ID cards
Priyanka Nair Oct 29, 2012 9:56 PM
Creative experts believe India has great potential to showcase on global platforms. The key is to focus on generating impressions & right packaging
Priyanka Nair Oct 29, 2012 1:16 AM
Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others
Priyanka Nair Oct 26, 2012 8:52 PM
Targeted marketing forms the core of the entire execution of the campaign with a focus on quality of sites rather than quantity for Sunteckcity
Priyanka Nair Oct 25, 2012 8:52 PM
Vaishali Verma of Lodestar UM finds Total Environment’s outdoor ad to have “the perfect placement and correct aesthetic sense”
Priyanka Nair Oct 25, 2012 8:42 PM
Appsnack will leverage Exponential’s wide network relationships to introduce and engage brands and agencies in the mobile space
Priyanka Nair Oct 23, 2012 9:50 PM
Tanishq’s ‘Mia on Wheels’ – a customised designer bus – drove women to work from select locations across Bangalore for two weeks
Priyanka Nair Oct 22, 2012 7:38 PM
Women’s Cancer Initiative’s latest effort, featuring Mandira Bedi, for breast cancer awareness in Mumbai grabbed the attention of many…
Priyanka Nair Oct 18, 2012 8:42 PM
The channel has used a mix of traditional OOH formats. The initiative is highly focussed in cities such as Mumbai, Delhi, Kanpur, Bangalore, etc.
Priyanka Nair Oct 17, 2012 8:35 PM
The OOH campaign for Santoor is rolled out by DDB MudraMax in Mumbai, Pune and the whole of Karnataka for a period of one month
Priyanka Nair Oct 15, 2012 8:25 PM
Location-based services, voice-based interactions & interactive applications will pave the way for mobile marketing, say industry experts
Priyanka Nair Oct 15, 2012 7:02 PM
With extensive OOH display across three prime, Vogue has tapped traditional as well as retail media formats
Priyanka Nair Oct 12, 2012 8:41 PM
“Vogue’s campaign has smart creatives that are placed strategically to generate maximum mileage for the brand,” says Rajeeb Dash of Tata Housing
Priyanka Nair Oct 11, 2012 8:43 PM
Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies
Priyanka Nair Oct 11, 2012 9:16 AM
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