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exchange4media encapsulates the last 12 months of the OOH industry a la Nick Garrett’s life
Priyanka Nair Jan 1, 2013 5:11 PM
April to September this year saw brands such as Vodafone, Sony Entertainment Television & Lotus Refineries make a mark in Mumbai
Priyanka Nair Jan 1, 2013 5:09 PM
Amul’s little moppet in a red polka dotted dress delivered a humorous take on everything that bothered the society
Priyanka Nair Dec 31, 2012 8:39 PM
“The visual elements on the billboard were clear and so was the brand,” says Ashish Phatak, Group Creative Director, DDB Mudra
Priyanka Nair Dec 27, 2012 7:52 PM
To promote Lord Ganesha’s entry in Life Ok’s prime time show Mahadev, the channel rolls out an extensive 15-day OOH campaign
Priyanka Nair Dec 26, 2012 8:50 PM
The 15-day campaign for Dabanng 2 largely uses hoardings & gantries, along with innovations such as railway announcements
Priyanka Nair Dec 24, 2012 8:36 PM
Amit Akali of Grey India shares golden rules for creating effective outdoor campaigns
Priyanka Nair Dec 24, 2012 8:04 PM
“Marketers are trying to heighten consumer engagement, build evangelists & influence sales via social,” says the Founder & CEO of WatConsult
Priyanka Nair Dec 24, 2012 6:59 PM
“Simplicity is what makes every campaign of Amul over the top,” says Jignesh Maniar, Founder, Onads Communication
Priyanka Nair Dec 20, 2012 7:38 PM
Brands such as MOD, AND & Chumbak have used social media effectively to create engagement & interaction
Priyanka Nair Dec 17, 2012 9:18 PM
Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk
Priyanka Nair Dec 13, 2012 7:55 PM
Bisleri’s new month-long campaign ‘Kiss to drink’ targets tier I and tier II cities. Meridian is the brain behind the initiative
Priyanka Nair Dec 12, 2012 7:16 PM
The retailers’ body is observing Dec 12 as Retail Employees’ Day and is using OOH extensively to promote this initiative across five major cities
Priyanka Nair Dec 11, 2012 7:23 PM
Lot of the monies being spent doesn’t translate into effective OOH campaign; herein lies a huge business opportunity, say experts
Priyanka Nair Dec 10, 2012 7:34 PM
The brand’s 3-month long campaign ‘In love with fashion’ has allocated 50% of mktg budget to print
Priyanka Nair Dec 7, 2012 7:48 PM
“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media
Priyanka Nair Dec 6, 2012 11:32 PM
Rajiv Rao, National Creative Director, Ogilvy & Mather shares best practices for making an outdoor campaign stand out amid the clutter
Priyanka Nair Dec 5, 2012 7:49 PM
“Nine out of the top 10 global brands are undertaking crowdsourcing initiatives,” says the CEO of Talenthouse India
Priyanka Nair Dec 4, 2012 7:34 PM
‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi
Priyanka Nair Nov 29, 2012 7:39 PM
OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category
Priyanka Nair Nov 28, 2012 7:36 PM
The brand used billboards, bus shelters, Delhi Metro pillars and flag signs to convey the season’s greetings
Priyanka Nair Nov 27, 2012 7:40 PM
The brand has employed billboards, bus shelters, signages, gantries, pole kiosks, station branding, LED panels & trade fair branding
Priyanka Nair Nov 26, 2012 6:02 PM
The pan India outdoor campaign has used media formats such as hoardings and shop-front promotions and will continue till Nov end
Priyanka Nair Nov 24, 2012 8:44 PM
“All media formats have a clean singular message & are at eye level,” remarks Sushma Jhaveri of Madison Communications
Priyanka Nair Nov 22, 2012 7:39 PM
The channel has used bus panels, hoardings, drapes at airports & gantries to push new show based on 26/11 Mumbai terror attack
Priyanka Nair Nov 21, 2012 7:42 PM
"It is very important to look at digital as a way of life than a mere communication platform," says the Group Creative Director of Grey Digital
Priyanka Nair Nov 21, 2012 7:30 PM
Harjaap Singh Mann, MD, POPDS shares 5 points that can deliver returns on outdoor investment by simply getting the creative right
Priyanka Nair Nov 20, 2012 7:43 PM
“Design thinking can’t be just driven by a client brief or a specific requirement,” says the Chief Designer of Tata Elxsi
Priyanka Nair Nov 19, 2012 6:32 PM
From deep thinking conversations to brand awareness – the cafe culture offers some valuable insights, says reporter Priyanka Nair
Priyanka Nair Nov 17, 2012 8:55 PM
The agency has won the rights to install LED video walls and sell the space for advertising for one year at CST station in Mumbai
Priyanka Nair Nov 16, 2012 7:21 PM
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