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Unless people who are below you make you feel insecure, you don't progress. I don't compete with my peers, I compete with younger people, says the CCO, Leo Burnett India & Sub-Continent
Priyanka Mehra Aug 20, 2013 8:28 AM
Mahajan has joined TTN's branded content arm as Head, Content Strategy. She will lead the creative arm for the Network
Priyanka Mehra Aug 20, 2013 8:06 AM
Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?
Priyanka Mehra Aug 19, 2013 9:19 AM
We ask experts whether such tactics work and if they can influence consumer decision and help brands grab larger market share...
Priyanka Mehra Aug 13, 2013 9:22 AM
Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers
Priyanka Mehra Aug 12, 2013 9:05 AM
Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising
Priyanka Mehra Aug 12, 2013 8:13 AM
The lie of Big Data is that it gives you answers. It doesn’t. Big Data gives you insights, from which you need to derive insights, says McKinney’s Jonathan Cude
Priyanka Mehra Aug 10, 2013 9:19 AM
"I don't disagree that we are under financial pressures, but our promoters continue to support us. We will run as a lean & mean organisation,” says the Prez of Outlook Group
Priyanka Mehra Aug 8, 2013 8:18 AM
Nathani, Marketing Head India, Bisleri International has put in her papers. This is her last working week. Her next destination is not known
Priyanka Mehra Aug 8, 2013 7:44 AM
Nathani, Marketing Head India, Bisleri International has put in her papers. This is her last working week. Her next destination is not known
Priyanka Mehra Aug 7, 2013 5:55 PM
On the back of the Publicis - Omnicom merger, we explore whether today smaller agencies seem more attractive, given the freedom devoid of network pressure
Priyanka Mehra Aug 6, 2013 9:05 AM
The perceived benefits of the Publicis - Omnicom merger is only in media, the execution of which is not so easy, say industry insiders
Priyanka Mehra Aug 5, 2013 8:34 AM
Abhijit Avasthi, NCD, Ogilvy India aims to push the envelope further and come up with the big digital/ mobile idea that the world will talk about...
Priyanka Mehra Aug 2, 2013 8:25 AM
A multi-agency pitch is underway in Mumbai. The current creative agency on record is DDB Health & Lifestyle, while Lintas Media Group is the media agency on record
Priyanka Mehra Aug 2, 2013 8:19 AM
The Chairman & MD of Madison World shares his views on Publicis Omnicom Group's impact on the media industry in India
Priyanka Mehra Jul 31, 2013 8:12 AM
Though the merger takes the advantage of scale to a whole new level, challenges such as client conflict, increased need for transparency & talent retention come to the fore
Priyanka Mehra Jul 30, 2013 8:31 AM
John Sheehy, President - Global Ops, Starcom MediaVest Group talks about the importance of marketers keeping pace with technology & SMG’s 70:20:10 approach
Priyanka Mehra Jul 29, 2013 8:26 AM
In what is touted as the merger of two equals, the new entity Publicis Omnicom Group boasts of combined 2012 revenue of $22.7 bn & combined market capitalisation of $35.1 bn
Priyanka Mehra Jul 29, 2013 8:21 AM
You will find stability in our core management team. Even when mid-level talent leaves, most of them return, says the Exec Chairman & CEO - India & President – S Asia, McCann Worldgroup
Priyanka Mehra Jul 27, 2013 8:43 AM
Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia
Priyanka Mehra Jul 26, 2013 10:10 AM
Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week
Priyanka Mehra Jul 26, 2013 9:58 AM
Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week
Priyanka Mehra Jul 26, 2013 8:13 AM
Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia
Priyanka Mehra Jul 26, 2013 8:03 AM
A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots
Priyanka Mehra Jul 25, 2013 9:12 AM
A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots
Priyanka Mehra Jul 25, 2013 8:14 AM
In an exclusive conversation, Sheehy, Prez - Global Ops, SMG & the agency's India CEO Mallikarjunadas CR talk about data analytics, attracting new talent, and more...
Priyanka Mehra Jul 24, 2013 9:21 AM
There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...
Priyanka Mehra Jul 24, 2013 8:34 AM
Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing
Priyanka Mehra Jul 24, 2013 8:00 AM
B'casters continue to make most of the 14-day clause, but leading brands have issued communication stating they will take legal action if the ads are not taken off-air
Priyanka Mehra Jul 22, 2013 9:42 AM
Surendran's last stint was with The Times of India, Gurgaon as Senior Editor
Priyanka Mehra Jul 22, 2013 9:39 AM
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