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B'casters continue to make most of the 14-day clause, but leading brands have issued communication stating they will take legal action if the ads are not taken off-air
Priyanka Mehra Jul 22, 2013 8:14 AM
Surendran's last stint was with The Times of India, Gurgaon as Senior Editor
Priyanka Mehra Jul 22, 2013 8:10 AM
Contrary to industry expectations, the IBF meeting on Friday failed to resolve the ratings imbroglio, but industry leaders expect a resolution by the middle of next week
Priyanka Mehra Jul 20, 2013 9:30 AM
B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but advertisers & agencies remain adamant
Priyanka Mehra Jul 19, 2013 9:59 AM
B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but advertisers & agencies remain adamant
Priyanka Mehra Jul 19, 2013 7:55 AM
Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on the IBF meeting to arrive at a solution
Priyanka Mehra Jul 19, 2013 7:34 AM
Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on tomorrow’s meeting to arrive at a solution
Priyanka Mehra Jul 18, 2013 2:44 PM
Fiat Chrysler is looking for a creative agency for its soon-to-be-launched offering Jeep SUV. The pitch is in its initial stages & involves participation from multiple agencies
Priyanka Mehra Jul 18, 2013 7:52 AM
The win comes on the back of a multi-agency pitch that saw participation from some of the leading agencies. The channel is slated to launch in August 2013
Priyanka Mehra Jul 17, 2013 9:31 AM
The win comes on the back of a multi-agency pitch that saw participation from some of the leading agencies. The channel is slated to launch in August 2013
Priyanka Mehra Jul 17, 2013 7:43 AM
Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?
Priyanka Mehra Jul 15, 2013 9:20 AM
Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?
Priyanka Mehra Jul 15, 2013 8:13 AM
Capping a week of dramatic developments, some of India's top advertisers started issuing cancellation of their ads running on some key broadcast networks starting 5 PM on July 12, 2013
Priyanka Mehra Jul 13, 2013 9:51 AM
Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...
Priyanka Mehra Jul 12, 2013 8:34 AM
The new CEO of Taproot India talks about the agency’s strength of being creative-centric, giving freedom & guidance to young talent, keeping Taproot ahead of the game and more...
Priyanka Mehra Jul 11, 2013 8:46 AM
According to industry sources, the pitch process for the e-commerce portal is currently underway. The account size is estimated to be over Rs 40 crore
Priyanka Mehra Jul 11, 2013 7:35 AM
Tata Salt is meeting with creative agencies, say industry sources. The agency on record for the brand is Leo Burnett
Priyanka Mehra Jul 10, 2013 7:56 AM
Sethi moves from Allianz Global Assistance, where he was CEO & Regional Director – South East Asia. He has over 15 years of experience
Priyanka Mehra Jul 10, 2013 7:52 AM
TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO
Priyanka Mehra Jul 9, 2013 8:14 AM
Setlur has moved on from Astro Awani Network & joined Network18 as National Sales Head for ETV News. This is his second stint with the company
Priyanka Mehra Jul 9, 2013 8:12 AM
Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India
Priyanka Mehra Jul 8, 2013 9:48 AM
Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India
Priyanka Mehra Jul 8, 2013 8:08 AM
Nissan eyes larger market share with new launches, expansion of dealer networks and product differentiation; hopes to more than double its volumes this FY
Priyanka Mehra Jul 5, 2013 10:32 AM
The agency has been awarded the media duties for Piramal Healthcare. The account size is estimated to be around Rs 70 crore
Priyanka Mehra Jul 5, 2013 10:30 AM
Nissan eyes larger market share with new launches, expansion of dealer networks and product differentiation; hopes to more than double its volumes this FY
Priyanka Mehra Jul 5, 2013 9:34 AM
The agency has been awarded the media duties for Piramal Healthcare. The account size is estimated to be around Rs 70 crore
Priyanka Mehra Jul 5, 2013 9:10 AM
Speculation is rife that TAM might start releasing ratings on a monthly basis hence forth. Though, no involved party has come on record to confirm the development
Priyanka Mehra Jul 4, 2013 8:07 AM
As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners
Priyanka Mehra Jul 3, 2013 10:05 AM
R Jagannathan of Network18 talks about his approach to Forbes India, the Indian magazine industry and cross media ownership, among other things…
Priyanka Mehra Jul 3, 2013 9:28 AM
As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners
Priyanka Mehra Jul 3, 2013 8:39 AM
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