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L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus
Priyanka Mehra Sep 25, 2013 9:39 AM
L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus
Priyanka Mehra Sep 25, 2013 8:04 AM
The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media
Priyanka Mehra Sep 23, 2013 9:09 AM
The first round of the multi-agency pitch has taken place in Delhi. The agencies that participated include Grey Worldwide and Dentsu
Priyanka Mehra Sep 23, 2013 7:57 AM
The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media
Priyanka Mehra Sep 23, 2013 7:46 AM
It is up to the brands to capture the youth TG with real truths & 'real' conversations in the right context & manner. They will respond to it
Priyanka Mehra Sep 21, 2013 9:28 AM
Transformation is inherent in the Xerox DNA. Acquisition of ACS expanded our services offering, further aligning to address market demands, says Xerox India's Vivek Chandel
Priyanka Mehra Sep 21, 2013 8:21 AM
Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's
Priyanka Mehra Sep 19, 2013 8:19 AM
The COO of B.A.G. Network has quit the organisation after a stint of two years. His next destination in not known
Priyanka Mehra Sep 18, 2013 8:08 AM
The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served,
Priyanka Mehra Sep 17, 2013 9:41 AM
The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served, says Bhaskar Bhat of Titan Company
Priyanka Mehra Sep 17, 2013 8:22 AM
Clients are still somewhat sceptical as it is difficult to measure the RoI & impact. Hence, the budgets aren’t as large & the spends still go the traditional way, says Diversified Agency Services’ Min Chang
Priyanka Mehra Sep 14, 2013 8:30 AM
Bose takes the mantle from Shashi Sinha. He officially took charge of his new role post the AGM yesterday afternoon
Priyanka Mehra Sep 12, 2013 7:45 AM
We are pioneering new ways to harness the convergence of mainstream & social media to help clients be part of the consumer dialogue, says the CEO of GolinHarris
Priyanka Mehra Sep 7, 2013 8:18 AM
Taproot India won the account post a multi-agency pitch. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. The incumbent on the account is JWT India
Priyanka Mehra Sep 6, 2013 10:18 AM
Taproot India won Creative Duties of Birla Sun Life Insurance. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. Read on to know about great win in detail.
Priyanka Mehra Sep 6, 2013 9:10 AM
Axis Bank is in the news for all the wrong reasons. The simple error could have been handled sensitively, but the callous attitude by the brand has resulted in damage to its image
Priyanka Mehra Sep 5, 2013 9:36 AM
Axis Bank is in the news for all the wrong reasons. The simple error could have been handled sensitively, but the callous attitude by the brand has resulted in damage to its image
Priyanka Mehra Sep 5, 2013 8:21 AM
Fred Cook, CEO, GolinHarris & Joseph George, CEO, Lowe Lintas & Partners talk about the JV between the two firms, challenges it brings & their aim to change the essence of the industry
Priyanka Mehra Sep 4, 2013 8:57 AM
Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns
Priyanka Mehra Sep 2, 2013 9:59 AM
Kohli is a well known media veteran with 24 years of experience. She has worked with reputed brands such as Star News, Channel Nine, Sony Television, among others
Priyanka Mehra Sep 2, 2013 9:11 AM
Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns
Priyanka Mehra Sep 2, 2013 8:08 AM
This is Ahluwalia's second stint with the agency. His appointment comes on the back of Ashish Chakravarty joining Contract as National Creative Director in May this year
Priyanka Mehra Aug 30, 2013 8:04 AM
The media mix includes 15% spends on digital, television continues to lead with over 50%, supplemented by OOH & activation specific to the brand's outlets
Priyanka Mehra Aug 27, 2013 8:14 AM
Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts
Priyanka Mehra Aug 26, 2013 8:57 AM
We have also jumped ranks & are now placed 7th in this space; our aim is to make it to the top three, says the President & COO – Consumer Products, Piramal Enterprises
Priyanka Mehra Aug 24, 2013 8:47 AM
Creative leaders share their views on the hiring sentiments within the advertising industry, where hiring is tight and being done out of necessity only
Priyanka Mehra Aug 23, 2013 9:10 AM
The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air
Priyanka Mehra Aug 22, 2013 8:12 AM
The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more...
Priyanka Mehra Aug 22, 2013 8:09 AM
Mahajan has joined TTN's branded content arm as Head, Content Strategy. She will lead the creative arm for the Network
Priyanka Mehra Aug 20, 2013 9:42 AM
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