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DDB Mudra group and Seagull Advertising were the incumbent agencies for HomeTown and PN Gadgil respectively
Priyanka Mehra May 13, 2014 8:59 AM
Paytm has over 12 million registered users. The business will be managed by Maxus, New Delhi
Priyanka Mehra May 13, 2014 8:26 AM
The WPP Chief had predicted the failure of the Publicis-Omnicom merger last year at the exchange4media Conclave. The POG merger collapse vindicates his reasons for why this was actually "a merger of unequals"
Priyanka Mehra May 12, 2014 9:33 AM
Clients & employees not being at the core, lack of a clear vision & strategy emerge as some of the factors that have led to the collapse of the Publicis-Omnicom mega merger, feel industry experts
Priyanka Mehra May 12, 2014 8:50 AM
The WPP Group CEO speaks exclusively to exchange4media on the breakdown of the Publicis-Omnicom merger deal, the learnings from the collapse & how the development impacts WPP
Priyanka Mehra May 9, 2014 12:30 PM
Pops, who formally takes on his new role of CCO, India at SapientNitro from July 1, talks to exchange4media exclusively on why he chose the digital agency, the road ahead, & moving from 'I do all' to ‘collaborate & co-create'
Priyanka Mehra May 9, 2014 10:05 AM
On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation
Priyanka Mehra May 8, 2014 10:16 AM
On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation
Priyanka Mehra May 8, 2014 9:27 AM
The Chairman, Dentsu India & CEO, Dentsu Asia Pacific South rubbishes rumours of his quitting the agency, and talks about growth plans for 2014, how Taproot & Webchutney acquisitions have been gamechangers, and more
Priyanka Mehra May 7, 2014 8:55 AM
With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies
Priyanka Mehra May 5, 2014 10:38 AM
With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies
Priyanka Mehra May 5, 2014 9:32 AM
Ogilvy, Leo Burnett and McCann Erickson, which feature in this year's absentees' list, are estimated to account for the largest chunk of entries
Priyanka Mehra Apr 29, 2014 8:26 AM
The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years
Priyanka Mehra Apr 29, 2014 8:05 AM
Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival
Priyanka Mehra Apr 28, 2014 9:35 AM
The multi-agency pitch is expected to be a month-long process, Karan Kumar, GM, Lifestyle Retailing Business Division, ITC has confirmed to exchange4media
Priyanka Mehra Apr 25, 2014 10:02 AM
The Chairman, Goafest Organising Committee speaks on the conspicuous absence of the top three agencies from Goafest this year; Leo Burnett & CreativeLand Asia staying away doesn't help either
Priyanka Mehra Apr 24, 2014 9:35 AM
McCann Erickson has confirmed that the agency will not be sending entries for Goafest this year. However, the agency will participate at the festival and send its delegates
Priyanka Mehra Apr 24, 2014 7:57 AM
How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies
Priyanka Mehra Apr 23, 2014 9:22 AM
On participating at Goafest, the Founder & Creative Chairman of Creativeland Asia says "Not till we see some credibility & reason to invest" & adds that the agency will re-evaluate its credibility next year & make an informed decision
Priyanka Mehra Apr 21, 2014 9:33 AM
As consumers are moving more towards digital, we as a brand are suitably leveraging all social media platforms, says the Marketing Head of Kotak Mahindra Group
Priyanka Mehra Apr 18, 2014 9:54 AM
The CEO of Colors says that the upcoming show is close to his heart & adds that the channel will do one or two not-for-profit shows in a year, "which in a way is our way of doing CSR"
Priyanka Mehra Apr 16, 2014 9:06 AM
Bose, who recently bade adieu to the DDB Mudra Group, shares his take on WPP, Publicis-Omnicom Group & more, and adds, "We should never have let profits to dominate our lives"
Priyanka Mehra Apr 14, 2014 8:47 AM
Saurabh Varma, CEO, Leo Burnett India has confirmed that the agency will stay away from the Abbys this year. "It is not a strategic priority for us currently," Varma told exchange4media
Priyanka Mehra Apr 14, 2014 8:08 AM
The news of the Maxus win came in last night. WPP Red Team has won the global account, which is estimated to be around $1 bn. Carat Media was the finalist in the final round of the pitch that took place in London
Priyanka Mehra Apr 12, 2014 8:20 AM
Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign
Priyanka Mehra Apr 11, 2014 9:04 AM
Bose quits DDB Mudra Group after a six-year stint. He is currently weighing in the job opportunities & said that his decision to quit stems from Madhukar Kamath getting a four-year extension
Priyanka Mehra Apr 8, 2014 9:37 AM
Highly placed industry sources indicate that Bose put in his papers in the last week of March. He has been with DDB Mudra Group since 2008
Priyanka Mehra Apr 8, 2014 7:51 AM
Highly placed industry sources indicate that Bose put in his papers in the last week of March. He has been with DDB Mudra Group since 2008
Priyanka Mehra Apr 7, 2014 5:42 PM
Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space
Priyanka Mehra Apr 7, 2014 9:53 AM
The brand has also introduced new categories under Royale Play, which McCann will handle. Contract Advertising & Ogilvy India also handle the creative duties for the account
Priyanka Mehra Apr 7, 2014 9:43 AM
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