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Corporate Voice | Weber Shandwick’s PR campaign for P&G’s brand Gillette has won an International Stevie Award for PR Campaign of the Year – Marketing Consumer Products at the 2010 International Business Awards (IBAs), otherwise known as the Stevie’s.
Preeti Hoon Jul 15, 2010 8:33 AM
After rebranding Dabur Amla Hair Oil for the South Indian market, Dabur India Ltd now seeks to tap the upper-class Indian market with the launch of a new product, Odonil electric room freshner. Meanwhile, Dabur has also been actively promoting the others brands in its portfolio with various campaigns.
Preeti Hoon Jul 15, 2010 8:31 AM
In a bid to strengthen the creative team at its Delhi office, Contract Advertising has hired two senior hands – Aneesh Jaisinghani as Creative Director and Associate Vice-President and Sambit Mishra as Creative Director. The two had been working together as a team since 2005 till recently, when Mishra had moved to Ogilvy from Cheil Worldwide.
Preeti Hoon Jul 15, 2010 8:28 AM
Ibibo.com has joined hands with Maruti Suzuki to launch a first-of-its-kind talent hunt that will give the winner a chance to write, direct and even act in a serial that would be created and designed by the winner of the talent hunt. Rahul Sharma, Vice-President, Brand Solutions, ibibo.com, explains more on this talent hunt as well as more such initiatives.
Preeti Hoon Jul 13, 2010 8:42 AM
Dabur has launched a campaign titled ‘Hajmola Ka Chatkara Kare Khana Complete’ in partnership with food service chain Nirula’s to promote its new Kacha Aam variant, wherein there will be free sampling of the new flavour at Nirula’s outlets in Delhi and NCR.
Preeti Hoon Jul 13, 2010 8:41 AM
Bullish on expansion pan India, Orient Ceramics and Industries Ltd has accelerated its marketing activities to establish its ‘new distinct identity’ and launch two new premium brands – Europa and Stiler – in the Indian market. The company has also appointed Postscript Advertising to handle its creative duties.
Preeti Hoon Jul 12, 2010 8:53 AM
Based on the concept of ‘Cities of Harmony’, the India pavilion at the World Expo 2010, being held at Shanghai, is dazzling visitors and also eyeing an entry into the Guinness Book of Records. The pavilion has been designed by JWT around the five cardinal elements – space or ether, fire, air, water and earth, representing the universe and existence.
Preeti Hoon Jul 9, 2010 8:46 AM
Continuing with the report on some well-known names like Microsoft, Tanishq and Domino’s venturing into the e-Commerce space, Part 2 of the report delves on the various initiatives taken by the companies to drive traffic and boost online sales.
Preeti Hoon Jul 7, 2010 8:51 AM
Spanish food major Borges is setting up a subsidiary in India to make available a range of olive oils. The company has earmarked 20 per cent of its budget for marketing. Borges plans to aggressively look at investments in marketing campaigns aimed at creating awareness amongst Indian consumers for olive oil and its health benefits.
Preeti Hoon Jul 6, 2010 9:18 AM
For the first six months of 2010, McDonalds had been targeting its customer base and target audience with its ‘Extra Value Meal’ proposition, and now, the company is looking to strongly establish the daily affordability and unique taste quotient of McDonald’s products.
Preeti Hoon Jul 6, 2010 9:17 AM
Though, there have been shopping portals such as eBay, Indiatimes Shopping, Homeshop18 and Futurebazaar, only a handful of brands have seriously ventured into direct e-Commerce. Now, some well-known names like Microsoft, Tanishq and Domino’s are venturing into the e-Commerce space, offering their services online in India.
Preeti Hoon Jul 6, 2010 9:15 AM
Max New York Life has revised its work allotment to agencies and has moved its CRM and Activation business from M&C Saatchi to EuroRSCG. This apart, O&M, which is also managing the brand, has been re-assigned the duties on project-based arrangement from retainership contract.
Preeti Hoon Jul 6, 2010 9:11 AM
After pioneering TV soaps, Balaji Telefilms, through its content production arm ALT Entertainment, has launched its first ever online serial in a bid to build greater connect with the younger generation. The online fiction show, called ‘Bol Niti Bol’, will be made available to users on YouTube, Mid-Day.com and Rediff.com.
Preeti Hoon Jul 5, 2010 8:51 AM
Denstu Marcom India has been assigned the advertising mandate for Rosebys Home Care Pvt Ltd’s home care services venture HomeGenie. The account has been pegged in the region of Rs 10 crore. Rosebys Home Care is a joint venture between Rosebys Interiors India Ltd and Caretel Infotech Ltd.
Preeti Hoon Jul 1, 2010 9:06 AM
Rosebys Home Care Pvt Ltd, a joint initiative of Rosebys Interiors India Ltd and Caretel Infotech Ltd, has launched HomeGenie – a new business venture that deals with home care services. The venture has earmarked a marketing budget close to Rs 70 crore for the 2010-11 financial year.
Preeti Hoon Jun 29, 2010 8:49 AM
The new Alto TVC, from every bit of its storyboard, lets the viewer relate well with its new fresh message: ‘Further you go, closer you become’ (Jitni dur jaoge, utna kareeb aaoge). The concept is not only original, but has a fresh feel to it altogether.
Preeti Hoon Jun 28, 2010 8:44 AM
ET Now, launched during the slowdown period in 2009, has completed one year of its operations. The business news channel today claims to have a 22 per cent share of the market in six metros across India. Times Global Broadcasting’s Sunil Lulla shares the channel’s growth story.
Preeti Hoon Jun 21, 2010 8:57 AM
123greetings, an IntraSoft Technologies venture, has beefed up its senior management team in North India with two new appointments - Ashish Wahal has been brought in as VP - Ad Sales (North), while Mohan Anand has been appointed as Regional Head, Ad Sales (North).
Preeti Hoon Jun 19, 2010 8:33 AM
Zen Mobiles, a Teleecare India Pvt Ltd company, is all set to enter the Indian mobile handset market and has chosen Bates 141 as its creative agency. The account size has been estimated in the region of Rs 25-30 crore. Madison and Saatchi & Saatchi were the other agencies vying for the business.
Preeti Hoon Jun 18, 2010 8:48 AM
Intensifying its focus on smartphones, Samsung India Electronics has launched two new handsets in this category – Samsung Wave and Samsung Galaxy S. The company is fortifying the new launches by allocating 5-6 per cent of its marketing budget. This is the first time that Samsung has released a mobile phone on its proprietary ‘open’ mobile platform ‘bada’.
Preeti Hoon Jun 18, 2010 8:41 AM
Zen Mobiles, a Teleecare India Pvt Ltd company, is all set to enter the Indian mobile handset market and has chosen Bates 141 as its creative agency. The account size has been estimated in the region of Rs 25-30 crore. Madison and Saatchi & Saatchi were the other agencies vying for the business.
Preeti Hoon Jun 17, 2010 7:28 PM
123greetings.com, an IntraSoft Technologies venture, has appointed Dinyar Mistry as Vice-President, Ad Sales (West). Mistry moves from Info Edge India Ltd, which has sites like Naukri.com, Jeevansathi.com, where he was Regional Manager for five years. He has joined the company’s Mumbai office from June 10.
Preeti Hoon Jun 17, 2010 10:24 AM
The United Nations Children’s Fund (UNICEF) has opted for JWT for planning and execution of three of its major projects – HIV Youth Campaign, Polio Campaign and Sports For All Campaign. McCann Erickson, Draft FCB Ulka and Mudra were other the agencies in the fray for the business.
Preeti Hoon Jun 17, 2010 8:34 AM
As per industry estimates, the number of GSM handsets for the year 2010 is 97 million, of which nearly 80 per cent constitute handsets priced below Rs 3,000. However, it is the premium phones market that Sony Ericsson India is eyeing as Anurag Kontu, Head - Channel Marketing (APAC) and Head of Marketing, discusses effective plans to tackle the lack of customer service deliverables.
Preeti Hoon Jun 17, 2010 8:29 AM
TAG, a McCann Worldwide agency, has won the ESPN Champions League T20 account. Senior sources in the industry have said that TAG Delhi beat Lowe Lintas, JWT, Wieden + Kennedy and Grey Worldwide to bag the creative account of the elite event after a five-way pitch.
Preeti Hoon Jun 15, 2010 8:32 AM
TAG, a McCann Worldwide agency, has won the ESPN Champions League T20 account. Senior sources in the industry have said that TAG Delhi beat Lowe Lintas, JWT, Wieden + Kennedy and Grey Worldwide to bag the creative account of the elite event after a five-way pitch.
Preeti Hoon Jun 14, 2010 10:06 AM
RK Swamy BBDO beat four agencies to win the creative duties of Rage Mobiles, a new mobile phone brand set to enter the Indian market. Media Direction has been awarded the media duties. Industry sources peg the account size in the region of Rs 10 crore.
Preeti Hoon Jun 12, 2010 8:17 AM
Weekly magazine Open has appointed Innocean to handle its creative duties. No pitch preceded this win, and the decision on the agency was closed this week. Meanwhile, along with the marketing team at Open Media, Innocean has conceptualised a brand campaign for the magazine.
Preeti Hoon Jun 11, 2010 9:21 AM
As expected, sparks flew when advertisers and media agencies came face to face on the platform offered by the exchange4media Conclave. With a topic like ‘Changing expectations of Clients & Media Agencies – of transparency & accountability’, nothing less was expected. Spurred on by Session Chairman Raj Nayak, the panellists comprising Alok Bhardwaj, Anita Nayyar, Ashish Bhasin, Les Margulis, and Shefali Chhachhi shared their views on the whys and wherefores of the love-hate relationship between clients and media agencies.
Preeti Hoon Jun 10, 2010 8:40 AM
The exchange4media Conclave 2010 concluded with a Power Panel that was marked by some intense debate. The panellists – Ashok Venkatramani, Madhukar Kamath, Jasmin Sohrabji, Sam Balsara, Sivakumar Sundaram – gave their views on the learnings from the decade gone by and the expectations from the next decade. Session Chairperson Vir Sanghvi encompassed even the audience in the debate, which made the session very interactive and involving.
Preeti Hoon Jun 10, 2010 8:35 AM
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