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The youth are no longer influenced by marketing gimmicks. Now, it’s all about seducing them with the right moves and the best deals.
Preeti Hoon Feb 2, 2011 7:41 AM
Bunge FSG, the company best known for its brand Dalda, recently completed 10 years of its operations in India and is looking forward with aggressive marketing plans for the year 2011.
Preeti Hoon Feb 1, 2011 8:39 AM
Youth is not just demography or an age. Speaking to the youth today is more complex because there is no one way of segmenting it.
Preeti Hoon Feb 1, 2011 8:38 AM
BEI Confluence, Delhi has bagged the creative duties of real estate company M3M and PSU Balmer Lawrie.
Preeti Hoon Feb 1, 2011 8:37 AM
The West Bengal Housing Board, Kolkata has invited agencies of Kolkata for empanelment, according to industry sources.
Preeti Hoon Jan 27, 2011 7:36 AM
Ogilvy & Mather, Triton Communications, Crayons, Mudra, Interpub and Pressman have been assigned the creative mandate for Indian Railways.
Preeti Hoon Jan 27, 2011 7:31 AM
Genus Mobiles has appointed Brands on E for its creative duties. Mayank Kumar, COO, Genus Mobiles, confirmed the development to e4m.
Preeti Hoon Jan 25, 2011 7:24 AM
Sources inform Sony India is reviewing its laptop brand Sony Vaio’s creative duties.
Preeti Hoon Jan 25, 2011 7:11 AM
In its bid to reach out to a wider audience, Snapdeal.com has appointed K-Factor as its ad agency. Karishma Initiative has been brought on board as the media agency, along with APPPL, which has been around for a while.
Preeti Hoon Jan 24, 2011 10:57 AM
The Lucknow Development Authority (LDA) has invited applications from advertising agencies and has offered empanelment for a period of three years, according to industry sources.
Preeti Hoon Jan 24, 2011 10:22 AM
The revamped BEI Confluence is more ‘people-oriented’, reflecting the philosophy of the agency. The agency has also launched its media consultancy arm – ‘Spasht’ – which now caters to clients such as Nippo Batteries and Zen Mobiles.
Preeti Hoon Jan 24, 2011 7:37 AM
The Income Tax Department is on the lookout to empanel creative agencies for its 2011 Income Tax campaign, according to senior sources in the industry.
Preeti Hoon Jan 24, 2011 7:26 AM
Sandeep Madan, who has been with Rediffuson Y&R as Executive Vice President, has decided to move on, sources have revealed to exchange4media.
Preeti Hoon Jan 22, 2011 7:14 AM
The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”
Preeti Hoon Jan 21, 2011 7:59 AM
Asad Jamal has been appointed as COO, Media, at Span Communications India. He will be in charge of the overall media business and will report to CEO Naresh Kheterpal.
Preeti Hoon Jan 21, 2011 7:43 AM
Mayank Kumar, COO, Genus Mobiles has confirmed to exchange4media that the initial round of discussions has already taken place with three to four mainline agencies.
Preeti Hoon Jan 21, 2011 7:36 AM
Purple Spinach Communications has beaten some prominent agencies in a closely contested pitch to be assigned the creative duties of Cocoraj Coconut Oil
Preeti Hoon Jan 20, 2011 5:01 PM
Following the split between Hero and Honda Motor, the Hero Honda Group is now looking for a creative partner to park its creative duties for a new corporate identity, according to reliable sources in the industry.
Preeti Hoon Jan 20, 2011 7:05 AM
Indian Railways is on the lookout for a creative and media partner who will connect the organisation with the people.
Preeti Hoon Jan 19, 2011 7:21 AM
Max New York Life has been actively engaging the digital medium, but the essence and idea behind their approach is different. Anisha Motwani, Director and Chief Marketing Officer, Max New York Life Insurance shares how…
Preeti Hoon Jan 14, 2011 7:49 AM
Seiko Watch India Pvt Ltd, a 100 per cent subsidiary of Seiko Watch Corporation, Japan, has invited some of the mainline agencies to participate in the creative pitch.
Preeti Hoon Jan 13, 2011 9:17 AM
Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.
Preeti Hoon Jan 12, 2011 7:57 AM
The Department of Information and Public Relations (DIPR), Chennai is believed to be looking for advertising agencies to handle its media plans, according to senior sources in the industry.
Preeti Hoon Jan 11, 2011 7:45 AM
FMCG major Dabur is on an advertising agency hunting spree and has called for a creative pitch for its skin care range. The pitch is in its initial stages.
Preeti Hoon Jan 10, 2011 7:29 AM
To consolidate in 2011, premium beer brand Carlsberg has chalked out aggressive marketing plans for the coming months and has raised the budget by 40 per cent, with added focus on ATL advertising.
Preeti Hoon Jan 7, 2011 7:47 AM
The Indian Overseas Bank (IOB) has sent out invites to agencies for empanelment to undertake its publicity and promotions related activities. The pitch will be held in two stages.
Preeti Hoon Jan 5, 2011 7:42 AM
The Hyderabad Metropolitan Development Authority has invited tenders from interested advertising agencies offering ad-rights on a wide range of outdoor media properties at different premium locations.
Preeti Hoon Jan 4, 2011 7:47 AM
Kapil Kapoor, Global COO, Timex Group is quite upbeat about the New Year as he speaks about the lessons learnt from the global slowdown and chalks out the growth path of the industry, which is definitely emerging stronger after the beating it took for about two years.
Preeti Hoon Jan 4, 2011 7:43 AM
Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.
Preeti Hoon Jan 3, 2011 5:10 PM
The journey from zero to one might have taken 365 days, but in terms of the advertising industry and also on the personal front, the move has been monumental. Preeti Hoon muses about the transition from 2010 to 2011 and what she expects from the year ahead.
Preeti Hoon Jan 1, 2011 7:32 AM
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