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In a bid to target urban audience, Zen Mobile has earmarked an amount of around Rs 75 crores as its marketing budget for 2011…
Preeti Hoon Mar 23, 2011 10:00 AM
Hindustan Insecticides Ltd (HIL), New Delhi, under the Ministry of Chemicals and Fertilizers, has invited ad agencies to pitch for a five-year empanelment contract.
Preeti Hoon Mar 22, 2011 8:56 AM
The convenience of communication has given rise to challenges for the PR industry, wherein people are increasingly more vocal and demand answers. The industry needs to address public anger more effectively.
Preeti Hoon Mar 21, 2011 9:12 AM
Bharat Sanchar Nigam Ltd (BSNL), Calcutta Telephones, Kolkata has sent out invitations to ad agencies for a two-year empanelment. A maximum four agencies will be awarded the contract.
Preeti Hoon Mar 21, 2011 8:58 AM
Why do NGOs escape the ‘lobbying’ tag despite having taken almost similar approach to influence government decisions? Industry experts seek some answers…
Preeti Hoon Mar 21, 2011 8:57 AM
The PR and corporate communication industry got together to applaud the achievements of their own at the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011. Winners share their experiences and reactions…
Preeti Hoon Mar 18, 2011 11:22 AM
If Public Relations could be measured in an effective way, would it be a more recognised industry? Industry experts seek to find that elusive RoI for the industry, while also finding out ways to make PR more credible.
Preeti Hoon Mar 18, 2011 9:09 AM
MVL Telecom, the communication wing of MVL Group, is scouting for an advertising partner for MVL mobiles.
Preeti Hoon Mar 16, 2011 9:02 AM
After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.
Preeti Hoon Mar 9, 2011 7:33 AM
Genus Mobiles, which is expanding its product portfolio, has called for a 360-degree advertising pitch.
Preeti Hoon Mar 8, 2011 7:54 AM
Span Communications has ventured into film-making with the launch of Wonder Works Films. The first project is the children’s film ‘Satrangee Parachute’, which was released on February 25.
Preeti Hoon Mar 2, 2011 7:44 AM
The Pitch Madison Media Ad Outlook 2011 expects print medium to grow at 13 per cent in 2011. However, Jagran Group’s Sanjay Gupta believes print will go till 17-18 per cent and there is slowing down.
Preeti Hoon Feb 26, 2011 7:16 AM
Clinching its first creative account of 2011, Euro RSCG Delhi has bagged the advertising duties of Hindi business news channel Zee Business. Draftfcb Ulka was the incumbent agency.
Preeti Hoon Feb 25, 2011 8:59 AM
Twinings Tea India is on the lookout for a new creative partner seven years after it had last called for a creative pitch. TBWA\ India is the incumbent agency.
Preeti Hoon Feb 24, 2011 7:40 AM
From FMCG to retail, Kreate Advertising has picked up a variety of deals and consolidated size for all these accounts is estimated at around Rs 10 crore.
Preeti Hoon Feb 23, 2011 7:29 AM
The Indian Oil Corporation Ltd (IOCL), Orissa has invited advertising agencies for empanelment, according to reliable sources in the industry.
Preeti Hoon Feb 22, 2011 8:20 AM
Bharat Petroleum Corporation Ltd has invited eligible activation agencies for to carry out BTL campaign for MAK Lubricants across India.
Preeti Hoon Feb 21, 2011 7:17 AM
In its bid expand its portfolio of services, Span Communications has started a dedicated OOH division and is now a full-fledged 360 degrees solutions provider.
Preeti Hoon Feb 18, 2011 7:25 AM
Hindustan Sanitaryware & Industries Ltd is believed to have sent invitations to some mainline agencies for a creative pitch for its brand Hindware.
Preeti Hoon Feb 18, 2011 7:10 AM
Mudra Delhi will handle the creative duties of Jaypee Group’s cement business for South India, edible oil, power and Formula One.
Preeti Hoon Feb 18, 2011 7:09 AM
Innocean Worldwide India is starting its sports marketing practice in India from February 2011 following anchor client Hyundai Motor’s pact with ICC as their Official Car Partner till 2015.
Preeti Hoon Feb 17, 2011 7:36 AM
Central Railway is looking to empanel experienced advertising agencies to handle the organisation’s creative duties, according to reliable sources.
Preeti Hoon Feb 15, 2011 7:22 AM
Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.
Preeti Hoon Feb 14, 2011 7:37 AM
Following a creative review that involved other agencies, JWT Delhi has retained the creative duties of Sony Vaio.
Preeti Hoon Feb 11, 2011 9:38 AM
Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.
Preeti Hoon Feb 11, 2011 7:22 AM
After choosing Vizeum India as its media AoR, Lotus Herbals Ltd is now scouting for a creative partner, according to senior sources in the industry.
Preeti Hoon Feb 11, 2011 7:11 AM
Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.
Preeti Hoon Feb 10, 2011 6:13 PM
Following its entry in the Indian market in October 2010, global direct selling cosmetics company Jafra is now looking to consolidate its presence in the country.
Preeti Hoon Feb 9, 2011 7:27 AM
Amidst regular to-dos, Sushant Panda-led Euro RSCG Delhi has had a stable 2010 and is exploding with energy to kickstart 2011. A report card of the agency’s hits and misses along the way…
Preeti Hoon Feb 3, 2011 7:14 AM
It is learnt from the sources that Department of Tourism, Government of Assam, is looking for agencies.
Preeti Hoon Feb 2, 2011 7:43 AM
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