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Riding on 200 per cent y-o-y growth, Tyroo, a Yahoo!-funded online advertising network, has robust plans to provide greater outreach for advertisers. Manish Vij, Co-founder, Tyroo, shares the company’s plans with exchange4media…
Preeti Hoon Oct 4, 2010 8:42 AM
Shop, the ad agency run by the duo of Naved Akhtar and Freddy Birdy, has bagged the advertising duties of Vanesa, a personal care products manufacturing company. The account size is pegged at around Rs 20 crore.
Preeti Hoon Oct 4, 2010 8:18 AM
CVS Sharma, Director, Arc Worldwide, tells exchange4media that work on all the three new clients have begun as the agency is focused to build their web strategy, starting from designing and re-designing the respective websites.
Preeti Hoon Sep 30, 2010 8:13 AM
Lowe Lintas has defeated the likes of McCann, Saints and Warriors, Percept and Contract, who were contending for the advertising duties of Home Shop18 which was put on a pitch nearly a month back, to win the business.
Preeti Hoon Sep 29, 2010 8:01 AM
Online advertising network Tribal Fusion has recently executed some crucial campaigns for Google, Microsoft and Yahoo!, targeting new and existing users. Keeping its focus on innovation in technology and services, the ad network delivers to all clients by providing ‘Brand Safe’ environment.
Preeti Hoon Sep 25, 2010 7:58 AM
Ignitee Digital Solutions has set up ‘Ignitee Sports’, a digital division that will focus on sports related business and projects. Joy Bhattacharjya has come on board as Chief Creative Officer of the newly established entity.
Preeti Hoon Sep 25, 2010 7:56 AM
BC Web Wise has been having a busy time winning new business and has added the digital accounts of Nickelodeon, Emami, and Lexus (Saudi Arabia), among others, to its kitty. The work for the new clients ranges from website revamp to Search Engine Optimisation.
Preeti Hoon Sep 24, 2010 7:49 AM
Attempting to break the cliché of travel portals being ‘information-based’ only, Makemytrip.com, along with Webchutney, has launched an interactive community based campaign called ‘Responsible Traveler’ on the concept of ‘Green Travel’.
Preeti Hoon Sep 23, 2010 8:02 AM
With robust plans in place for digital communication, skin and body care brand Nivea is all set to accelerate its growth and presence in the virtual space. After wooing its female customers successfully, the brand has now decided to shift its focus to garner male attention as well.
Preeti Hoon Sep 23, 2010 7:49 AM
Digital Law & Kenneth has appointed Allwyn D’Souza as Associate Vice President – Client Services & Head of Mumbai operations. D’Souza will be reporting to Anil Nair, CEO and Managing Partner, Digital Law & Kenneth. He moves from MRM Worldwide.
Preeti Hoon Sep 21, 2010 8:40 AM
From website to SEO, Quasar will handle Domino’s digital presence from now on and will also look to strengthen the brand’s positioning in the e-commerce segment.
Preeti Hoon Sep 20, 2010 8:05 AM
TurnOut Ventures Ltd, in partnership with developer Typhoon Games Studio Ltd, has launched ‘Ben 10 Omniverse: Rise of Heroes’, touted as the very first multiplayer online game based on Cartoon Network’s animated series ‘Ben 10’.
Preeti Hoon Sep 18, 2010 7:42 AM
IBD India, the Integrated Brand Development division of Percept-Hakuhodo, has been officially appointed as the activation agency by GolfWorx, India’s first indoor golf lounge brand. The company had met quite a few agencies before finalising IBD India.
Preeti Hoon Sep 17, 2010 8:04 AM
Fashion and style portal Stylekandy.com has partnered with Lakmé India Fashion Week for the fifth consecutive time for its on-site print edition and for the first time ever, fashion’s biggest extravaganza will be shown Live on the website.
Preeti Hoon Sep 17, 2010 8:02 AM
Travel portal Expedia has assigned its creative mandate to Lowe Lintas Delhi. The agency will handle the 360 degree advertising duties for the online brand. Manmeet Ahluwalia, Marketing Head, Expedia Inc, has confirmed the development to exchange4media.
Preeti Hoon Sep 14, 2010 8:01 AM
McCann Worldgroup TAG Ideation triumphed through a multi-agency pitch and has bagged the Zee News account worth approximately Rs 12 crore, according to senior sources in the industry. The incumbent agency on board for Zee News was DraftFCB Ulka Delhi.
Preeti Hoon Sep 14, 2010 7:55 AM
OgilvyOne, the digital arm of Ogilvy and Mather, has added two new names to its roster of clients following multi-agency pitches – the United Nations Children’s Fund and DuPont. Work on both the projects is currently taking shape.
Preeti Hoon Sep 13, 2010 7:51 AM
This is the second time in the last six months that Wynn Telecom is on the lookout for a creative agency. The company had assigned its creative duties to Dentsu Creative Impact in April this year.
Preeti Hoon Sep 13, 2010 7:42 AM
In its bid to showcase its capabilities in the digital field, R K Swamy BBDO’s digital arm Interactive has come up with its website for the first time and has created a benchmark for others by launching it in 3D.
Preeti Hoon Sep 11, 2010 7:37 AM
StratosHear Technologies has come out with a mobile advertising network for mobile publishers, mobile advertisers and app developers, called ‘MobiAdz’. This new technology will enable publishers and app developers earn revenue by placing their inventory on MobiAdz system, while advertisers will benefit by reaching their target customers by placing their brand communication on the same.
Preeti Hoon Sep 9, 2010 7:58 AM
Close on the heels of winning the BIG CBS account, McCann Erickson has now added one more big win to its kitty. The agency has bagged the creative duties of Srei Infrastructure after beating two other well-known agencies in fray. According to industry sources, the account size is pegged at upwards of Rs 15 crore.
Preeti Hoon Sep 8, 2010 8:03 AM
Mobile services and technology provider Aircel, which launched its services in Gujarat and Punjab last month, has chosen Mudra Kidstuff to handle all its promotional and below the line activities in these two states.
Preeti Hoon Sep 7, 2010 8:06 AM
In a bid to capitalise on the digital medium, Pizza Hut India has called for a social media pitch, according to senior sources in the industry. Pizza Hut has invited digital agencies to present their new-age ideas on how the brand can be managed on networking websites.
Preeti Hoon Sep 3, 2010 8:13 AM
Lintas Media Group (LMG) has bagged the media mandate for Intex Technologies. The account size is pegged at upwards of Rs 35 crore.
Preeti Hoon Sep 1, 2010 8:08 AM
Delhi-based Promodome Communications has been appointed as the creative agency to handle the creative and media releases for the ‘Delhi Celebrates’ campaign initiated by Delhi Tourism. It is learnt that 27 agencies, including JWT, Grey Worldwide and Sobhagya Advertising, were in the fray for the business.
Preeti Hoon Aug 31, 2010 8:18 AM
Following an overwhelming response to its ‘Condom Normalisation’ mass media campaign, BBC World Service Trust has decided to go for a makeover of condomcondom.org in order to turn it into a full-fledged website for the masses. Ideaz Inc is the agency behind the site’s fresh appearance.
Preeti Hoon Aug 28, 2010 8:30 AM
Ignitee Digital Solutions Pvt Ltd has bagged social media activities for Kaya Skin Clinic. This campaign will involve a number of exciting applications to increase the level of consumer engagements and enhance Kaya Skin Clinic’s visibility in the social media space.
Preeti Hoon Aug 26, 2010 8:29 AM
Advertisers today are open to experimenting like never before. One such experiment, or rather, developing trend in marketing seen these days is that of online brand-building. While Part 1 of the special report covered areas like the growing prowess of online brand-building, luring advertisers and ROI, Part 2 focuses on the advantages, the brand side of the story, and consumer engagement, among others.
Preeti Hoon Aug 26, 2010 8:23 AM
Ignitee Digital Solutions Pvt Ltd, has bagged social media activities for Kaya Skin Clinic. This campaign will involve a number of exciting applications to increase the level of consumer engagements and enhance Kaya Skin Clinic’s visibility in the social media space.
Preeti Hoon Aug 25, 2010 4:57 PM
Advertisers today are open to experimenting like never before. One such experiment, or rather, developing trend in marketing seen these days is that of online brand-building. This is where the advertisers and digital media owners come together to create a unique experience for users and ultimately secure for themselves a bigger chunk of the attention pie. exchange4media finds out more about this emerging concept from some leading industry players.
Preeti Hoon Aug 25, 2010 8:08 AM
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