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In its bid to strengthen its position in the field of art, digital and electronic medium, Noshe Oceanic Group has firm plans in place and has recently launched one-of-its-kind art brand, An-yah!!. Meanwhile, keeping in mind the rising demand of digital media services, Noshe Group is planning to set up its digital arm soon.
Preeti Hoon Aug 23, 2010 8:42 AM
PepsiCo, the beverage and food major in India, is all geared to launch a new range of ready-to-eat products and snacks. The company has called for a creative pitch for the same. According to senior sources in the industry, the pitch is at its nascent stage and agencies like Mudra, Rediffusion Y&R, JWT and Solutions are believed to be taking part in it.
Preeti Hoon Aug 20, 2010 8:35 AM
FMCG major Dabur India Ltd has zeroed in on OgilvyAction as its activation agency, according to senior sources in the industry. The win comes on the back of a multi-agency pitch process held last month. OgilvyAction will soon kickstart a BTL campaign in Mumbai, Delhi, Hyderabad and Bangalore.
Preeti Hoon Aug 19, 2010 8:31 AM
Lava Mobiles, a new entrant in the Indian mobile market, has decided on Contract Delhi to handle its creative duties. The business is pegged at upwards of Rs 25 crore, according to senior sources in the industry.
Preeti Hoon Aug 19, 2010 8:28 AM
After signing pan-India deals with oil companies like HPCL, IOCL and BPCL to open up more outlets on highways by the year ahead, Barista Lavazza has firm plans in place to reach out to a wider range of customers. With these plans in place, the coffee brand is going all guns on expanding its retail network.
Preeti Hoon Aug 18, 2010 8:38 AM
In its bid to strengthen its position in India, PS Bedi Group, a well-known name in the logistics business, has chosen Noshe Group as its 360 degree advertising partner. The logistics company had called for a pitch that had seen the participation of quite a few agencies, including Noshe Oceanic.
Preeti Hoon Aug 17, 2010 8:41 AM
JWT has seen the exits of two senior hands. After a 17-year stint with JWT, Anuja Chauhan has bid adieu to the agency as Executive Creative Director. Also to quit the agency is Elvis Sequiera, who was with JWT for three years. He was Vice-President.
Preeti Hoon Aug 17, 2010 8:39 AM
Close on the heels of re-evaluating the creative mandate for its mainline products, Tata Teleservices, in association with Wolff Olins, has now called for a creative pitch for the soon-to-be launched retail chain across India. According to industry sources, the company is looking for 360 degree marketing solutions, including online and offline aspects, for the brand’s telecom retail business.
Preeti Hoon Aug 17, 2010 8:38 AM
Diageo India Pvt Ltd, maker of well-known alcoholic drinks brands, has called for a BTL (below the line) pitch for its vodka brand, Smirnoff, in India. The pitch, which was called in the first week of July 2010, aims to choose a BTL agency that can carry activation tasks for the brand on a pan India basis.
Preeti Hoon Aug 12, 2010 8:25 AM
Peppermint, a new name in the boutique and value priced hotels in India, has assigned its advertising and media duties to HVS for their upcoming 32 hotels in the country. The PRactice will be handling the public relations for the brand.
Preeti Hoon Aug 11, 2010 8:20 AM
Within months of forming their strategic partnership, the TBWA-Ignitee joint entity has bagged some prestigious digital assignments, which include Visa and Style Spa. Among others. Both Shiv Sethuraman of TBWA\ India and Atul Hegde of Ignitee are upbeat as they speak to exchange4media about the new wins.
Preeti Hoon Aug 11, 2010 8:18 AM
Newly-formed Purple Spinach Communications, owned by Sandy Pinto, former Senior Vice-President at Ignitee, has joined hands with Niche Events & Promotions to form a collaboration, wherein Purple Spinach would handle all the creative work for Niche Events.
Preeti Hoon Aug 9, 2010 7:35 AM
A man is usually mesmerised by women, gadgets or automobiles, but a watch? Titan attempts to change the rules of the game in the latest TVC for its premium brand – Xylys. The stylishly made ad shows a man getting helplessly possessed by his attractive watch that unconsciously changes the way he used to be – from wild and wacky to calm and composed.
Preeti Hoon Aug 7, 2010 8:34 AM
Online gaming portal Zapak.com has joined hands with 6waves, an international publisher and developer of gaming applications on the Facebook platform, wherein Zapak will be the marketing and payment partner for 6waves’ games in India.
Preeti Hoon Aug 5, 2010 8:52 AM
Riding on its unique proposition of non-Qwerty ABCD keypad, the new TVC for Lava B5 mobile phone delivers the message in an interesting manner. The USP of the new phone forms the core of the ad-film and the storyboard is well thought out and executed.
Preeti Hoon Aug 3, 2010 8:39 AM
Amit Shankar has put in his papers at Contract Advertising, where he was Creative Director. His has joined Grey Worldwide as Head of Creative, where he will be heading the agency’s creative department at its Gurgaon office, according to senior sources in the industry. He is expected to take charge from today.
Preeti Hoon Aug 2, 2010 8:36 AM
“It’s unbelievable. I wake up in the morning and I still think it’s a dream”, says a beaming Anupama Ramaswamy, Senior Creative Director, JWT Delhi. Ramaswamy and her team have left no stone unturned to leave long-lasting footprints at the most prestigious advertising festivals internationally – Cannes Lions 2010 and AdFest 2010, the ad festival for the Asia Pacific region.
Preeti Hoon Aug 2, 2010 8:33 AM
Sandy Pinto, who was with Ignitee Digital Solutions as Senior Vice President, has quit the agency. He has decided to turn entrepreneur and has started his own venture, called Purple Spinach Communications. According to Pinto, “Purple Spinach will be all about ideas that integrate with brands to provide them 360 degree solutions across platforms.”
Preeti Hoon Jul 29, 2010 8:43 AM
Hungama Digital Media and Bollywood star Bipasha Basu have recently entered into a partnership to extend the actor’s brand, BB Loveurself, into digital space, which will span across multiple access points covering mobile and the Internet.
Preeti Hoon Jul 28, 2010 9:42 AM
Ending an 11-year association with Lowe Lintas, Anand Suspi, who was heading the creative department at the Delhi office, has put in his papers at the agency.
Preeti Hoon Jul 26, 2010 8:19 AM
In a bid to drive more people to its showrooms, Chevrolet’s new TVC for its hatchback Beat presents its message in a clear and concise way – ‘Test it, like you own it’
Preeti Hoon Jul 26, 2010 8:16 AM
Wieden+Kennedy Delhi has roped in Sunaina Gupta as Head of Planning. Gupta moves from Leo Burnett Delhi. She sees her new role as pushing beyond ATL strategy and making the agency owners of behaviour changing valuable brand assets.
Preeti Hoon Jul 23, 2010 8:38 AM
MTS India, the CDMA mobile telephony service from Sistema Shyam Teleservices Ltd (SSTL), has reached the final leg of its creative pitch process. The battle has now boiled down to JWT India and the incumbent Saatchi & Saatchi. The account size is pegged in vicinity of Rs 200 crore.
Preeti Hoon Jul 23, 2010 8:34 AM
Rohit Madhusudan has recently moved to Law & Kenneth as Associate Vice President. Prior to this, he was with Grey Worldwide as Director, Client Services. In his new role, Madhusudan has been tasked with strengthening client servicing within the Delhi office.
Preeti Hoon Jul 22, 2010 8:31 AM
After appointing Naved Akhtar and Freddie Birdy’s Shop as its 360 degree agency in May 2010, Lava Mobiles, a new player in the mobile handset market, has called for a creative pitch, according to senior sources in the industry.
Preeti Hoon Jul 21, 2010 8:42 AM
Bates 141 has won the entire Monte Carlo account. The win comes on the back of a multi-agency pitch that saw the participation of nine agencies, including Law & Kenneth, Publicis, and Saatchi & Saatchi, besides Bates 141. It is learnt that JWT, the incumbent agency, did not take part in this pitch. Industry sources have pegged the account size in the region of Rs 15-20 crore.
Preeti Hoon Jul 20, 2010 8:55 AM
In an internal development at Lowe Lintas, Syed Amjad Ali, who was holding the post of Senior Vice President, has been promoted to the position of Executive Vice President. Ali’s portfolio is larger now and the responsibility is to accelerate the branch growth further.
Preeti Hoon Jul 17, 2010 8:42 AM
McCann Momentum, together with McCann Healthcare and Weber Shandwick, has recently completed ‘Saathi Bachpan Ke’, a USAID diarrhoea management programme carried out in three districts of Uttar Pradesh. The three agencies were involved in advertising, activation and PR of the social cause.
Preeti Hoon Jul 16, 2010 8:39 AM
Deepesh Jha, who has been with Rediffusion Y&R as Executive Creative Director and Branch Creative Head at their Delhi office, has decided to bid adieu to the agency, according to senior sources in the industry. Jha has been successfully leading their largest client Airtel for two years.
Preeti Hoon Jul 16, 2010 8:35 AM
Dabur India’s brand Oxybleach has tied up with Pure Model Agency to launch India’s International Face 2010 (IIF), a nationwide search for one deserving male and one deserving female, who will be given a chance to take centrestage in the fashion capitals of the world.
Preeti Hoon Jul 15, 2010 8:34 AM
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