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Samsung is seeking to fortify its presence in India through a multi-pronged brand building and on ground activities plan. Elkana Ezekiel, CMO, Samsung India, shares more on this...
Preeti Hoon May 23, 2011 8:23 AM
Clarks, the footwear brand from the UK, is firming up its India plans in collaboration with Future Group. The brand had already had a taste of the Indian market 2005, and second time around, it is pitching at premium.
Preeti Hoon May 20, 2011 3:54 PM
Ministry of Food Processing Industries has invited advertising agencies for a pitch to select the suitable agency for a three-year empanelment.
Preeti Hoon May 20, 2011 8:33 AM
Clarks, the footwear brand from U.K, which already had tested waters in 2005 in India, is all set to invest 15 pc of its turnover to brand building.
Preeti Hoon May 18, 2011 11:35 PM
Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.
Preeti Hoon May 16, 2011 9:15 AM
Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. Naveen Gaur, Executive Director, Lowe Lintas has confirmed her appointment.
Preeti Hoon May 16, 2011 8:47 AM
Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...
Preeti Hoon May 9, 2011 8:55 AM
Kreate Advertising has bagged the creative and PR duties of Jeeva Spa & Salon. The account was handed over to the agency in the month of April and the work is already underway.
Preeti Hoon May 5, 2011 8:26 AM
Bharat Sanchar Nigam Limited (BSNL), Gujarat telecom circle, Ahmedabad has invited advertising agencies for a two-year empanelment. Six agencies will be appointed following a pitch process.
Preeti Hoon May 5, 2011 8:20 AM
Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Concept, Crayons, PerceptH and Span have been assigned the mandate for National e-Governance Programme. The combined account size is pegged at Rs 100 crore.
Preeti Hoon Apr 25, 2011 1:09 PM
Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though the marketing budget is around 2 per cent of its turnover, the brand is bullish on expansion.
Preeti Hoon Apr 25, 2011 8:33 AM
Bharat Bhari Udyog Nigam Ltd, a Government of India enterprise, has invited expressions of interest (EoI) from registered advertising agencies for empanelment.
Preeti Hoon Apr 22, 2011 8:33 AM
JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…
Preeti Hoon Apr 21, 2011 9:26 AM
The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute products.
Preeti Hoon Apr 21, 2011 9:24 AM
The Central Organisation for Railway Electrification (CORE), Allahabad has invited advertising agencies for a one-year empanelment.
Preeti Hoon Apr 21, 2011 9:23 AM
Wodka Gorbatschow, a brand from the Allied Blenders & Distilleries stable, is looking at AFPs to kickstart its new marketing push for the year and has aggressive plans to capture 25 per cent of the market share by 2016.
Preeti Hoon Apr 19, 2011 8:31 AM
The South East Central Railway (SECR) has invited advertising agencies for a one-year empanelment pitch.
Preeti Hoon Apr 18, 2011 8:55 AM
Agencies with INS accreditation and a minimum experience of five years in similar field are eligible to pitch for the business.
Preeti Hoon Apr 15, 2011 8:15 AM
Bharat Sanchar Nigam Ltd (BSNL), Rajasthan telecom circle, Jaipur has invited advertising agencies for a two-year empanelment.
Preeti Hoon Apr 13, 2011 8:56 AM
The Indian Oil Corporation Ltd (IOCL) has invited ad agencies for a two-year empanelment for its corporate communications department at the northern region office, New Delhi.
Preeti Hoon Apr 11, 2011 8:56 AM
McCann Erickson is the newly appointed agency for Lava Mobiles and with this, it becomes the third agency to handle mobile brand’s advertising duties in a span of just one year.
Preeti Hoon Apr 6, 2011 8:45 AM
Motivator beat agencies like MPG, Carat Media and ZenithOptimedia to bag the media duties of Sleepwell Mattresses. The account size is estimated at Rs 12-15 crore.
Preeti Hoon Apr 4, 2011 9:11 AM
It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich dividends. Hyundai, LG and Nike share how they leveraged the craze for the Cup…
Preeti Hoon Apr 4, 2011 9:04 AM
Preeti Hoon discusses how one of India’s ruling religion-cum-sports unites a whole country…
Preeti Hoon Apr 2, 2011 9:32 AM
Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with its ‘Keep Cricket Clean’ campaign. Industry people share their views on how much of a difference this has made to Idea…
Preeti Hoon Apr 1, 2011 10:52 AM
The Gujarat State Petronet Ltd (GSPL), a subsidiary of Gujarat State Petroleum Corporation, has invited ad agencies for a two-year empanelment.
Preeti Hoon Mar 31, 2011 8:54 AM
Breaking the cliché of bike ads as being macho and hip, the new TVC for Royal Enfield showcases the essence of its making and pays a tribute to the city it belongs to – Chennai.
Preeti Hoon Mar 29, 2011 9:43 AM
Innocean Worldwide plans to continue stressing on quality service and strengthen its role and presence. The agency now plans to go on a hiring drive to support its growth plans.
Preeti Hoon Mar 29, 2011 9:41 AM
LT Foods Ltd, the makers of Daawat Basmati Rice, has appointed Pickle Lintas as its creative partner. No pitch preceded this win.
Preeti Hoon Mar 28, 2011 9:09 AM
Percept Profile Delhi has bagged a slew of new accounts from sectors ranging from consumer electronics to mobile gaming to power and energy and real estate. These include Luminous Power, PlayUp, Salora International and CREDAI.
Preeti Hoon Mar 25, 2011 8:45 AM
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