Authors
Noshe PR has been roped in by Dynamic Orbits Advisory Pvt Ltd as its public relations agency. The assignment will focus on helping Dynamic Orbits to promote the cross border advisory firm through different PR tools.
Preeti Hoon Jun 8, 2010 8:36 AM
Online travel business always sees some cutthroat competition, and with the summer vacation season on, the competition is only getting more fierce. With a plethora of deals available not just for booking tickets, but also tours and travel packages and hotels, the consumer is spoilt for choice. Some leading online travel portals share their summer strategy with exchange4media.
Preeti Hoon Jun 8, 2010 8:35 AM
JWT is in the process of restructuring its management and working style at its Gurgaon office in the NCR. The revamp process will involve setting up four new Knowledge Business Units categorised on the basis of Foods, Beverages, Technology and Health & Wellness.
Preeti Hoon Jun 7, 2010 8:19 AM
123greetings, an IntraSoft Technologies venture, has appointed Jeena Sarmah Duggal as Regional Head (West), Ad Sales. She has joined the company’s Mumbai office from June 1, 2010.
Preeti Hoon Jun 4, 2010 10:35 AM
Lowe Lintas, TAG, JWT, Wieden + Kennedy, and Grey Worldwide are in the fray for the creative account of ESPN Champions League T20, according to senior sources in the industry. Decision on the agency is expected next week.
Preeti Hoon Jun 4, 2010 8:29 AM
Ad industry veteran Surajit Roy, who had been with Contract Advertising as its head for five years, has put in his papers. However, he will continue with the agency for three more months. Meanwhile, Prashant Mathur has been roped in to step into Roy’s shoes and is taking charge of Contract’s new office in Gurgaon.
Preeti Hoon Jun 3, 2010 8:31 AM
Vinayak Kumar Lal has been roped in as Head of Marketing at Intex Technologies (India) Ltd, manufacturer of mobile phones, IT hardware and electronics. Lal moves from Devyani Foods Industries, where he was General Manager, Marketing.
Preeti Hoon Jun 3, 2010 8:30 AM
After announcing its entry in the digital market, Conde Nast India is upbeat about its plans to take its magazines – Vogue and GQ – online. The launch plans include digital portal for Vogue, Internet and mobile properties for GQ, and a premium online travel and destinations portal in conjunction with the launch of Condé Nast Traveller magazine, which is due in October this year.
Preeti Hoon Jun 2, 2010 8:27 AM
Sony Ericsson, which has seen a dip in its market share in India over the last few years, is now gearing to fortify its presence. The company is also out to reinstate its leadership in the mobile music space. In an exclusive conversation with exchange4media, Anurag Kontu, Marketing Head, Sony Ericsson, shares the company’s fight back strategy.
Preeti Hoon Jun 2, 2010 8:24 AM
With 2.92 million female online gamers, according to Comscore, the scope is only growing. However, so far, there hasn’t been much of a corresponding increase seen in the development of online games for women. What works for women gamers, how are gaming portals planning to tap this potential group, what are the likely roadblocks? exchange4media finds out.
Preeti Hoon Jun 1, 2010 8:19 AM
Levi's, the apparel brand has picked Hungama Digital Media Pvt. Ltd. amongst several agencies to reach out to the youth in their anniversary campaign. Hungama and Levi’s will aim at leaving a long-lasting impression on the young minds through a creative platform to celebrate the brand's 15th anniversary in India.
Preeti Hoon May 29, 2010 9:05 AM
Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.
Preeti Hoon May 26, 2010 1:56 PM
Digital marketing company Ignitee Digital Solutions has promoted Shankar B to Chief Operating Officer. In his new role, Shankar will be reporting to Atul Hegde, CEO, Ignitee Digital Solutions, and take charge for both the India & the middle-east operations. Prior to this, Shankar was National New Business Director.
Preeti Hoon May 26, 2010 9:26 AM
Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.
Preeti Hoon May 26, 2010 9:13 AM
Shop, the ad agency run by the award-winning duo of Naved Akhtar and Freddie Birdy, has been chosen as the 360 degree agency by Lava Mobiles, a new player in the mobile handset market. Meanwhile, ITC, too, has roped in the agency for its new product launch, which the duo refrained from revealing at the moment.
Preeti Hoon May 25, 2010 8:02 AM
Ignitee Digital Solutions Pvt Ltd has won the social media marketing rights for two major international brands - IIFA (International Indian Film Academy) and SriLankan, the Asian airline service.
Preeti Hoon May 24, 2010 8:27 AM
After successful completion of India Bike Rally, the first ever full-fledged reality contest online, Bigadda.com has come up with another reality show, called 'Revital Get Fit India'. The show has 26 contestants undergoing a rigorous a workout regime to emerge the fittest of the lot.
Preeti Hoon May 22, 2010 8:37 AM
The first ever India PR & Corporate Communication Summit, held in the National Capital on May 21, 2010, brought together industry stalwarts to brainstorm on various issues pertaining to the PR industry today. An initiative of the exchange4media Group, the Summit was held in association with Adfactors Public Relations.
Preeti Hoon May 22, 2010 8:31 AM
As part of senior level changes at NDTV Profit, Sreenivasan Jain has been assigned the duties of Managing Editor of the business channel from the NDTV Group. Jain will replace John O’ Loan from June 1 onwards. Jain, popularly known as Vasu, has been with NDTV for 14 years.
Preeti Hoon May 20, 2010 8:06 AM
Indian Express Group has finally filled in the position for Marketing Head that was left vacant following Rajiv Jaitley’s exit. Dinesh Gulati has been roped in as Executive Vice President. He will be handling marketing and circulation for the Express Group.
Preeti Hoon May 19, 2010 8:03 AM
Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.
Preeti Hoon May 18, 2010 9:04 AM
Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.
Preeti Hoon May 17, 2010 5:26 PM
Kingdom of Dreams, a Great Indian Nautanki Company initiative, is all set to launch this summer. With Indian culture as its core theme, this new-age, larger than life destination aims to be a treat to entertainment lovers. Viraf Sarkari, Director, Wizraft, shares more on the concept, marketing plans and the phased launch.
Preeti Hoon May 17, 2010 8:34 AM
SapientNitro, which provides multi-channel marketing and commerce services, has lined up aggressive expansion besides continuing to cement its relationship with the existing markets in the year ahead. Ramaswaroop Gopalan, Country Manager, SapientNitro, shares the company’s plans in an exclusive conversation with exchange4media.
Preeti Hoon May 12, 2010 8:28 AM
Reebok is getting summer-ready with a fresh marketing concept called ‘Ree’ to reach out to its customers. The concept aims to communicate who Reebok is and what it stands for as a brand. The sports gear giant is also ready to unveil a new TVC made by its global agency DDB Berlin.
Preeti Hoon May 12, 2010 8:27 AM
Onward Mobility, a leading mobile software in India, has chosen Mudra Max to take charge of its media duties.
Preeti Hoon May 11, 2010 10:11 AM
Rajeev Jaitley, who had recently quit Indian Express as President, Marketing, is now returning to the telecom industry. His earlier stint in telecom was with Airtel. Meanwhile, there is no news from Indian Express on filling the position left vacant following Jaitley’s exit.
Preeti Hoon May 11, 2010 8:26 AM
Abbott, the global broad-based health care company, has appointed Ignitee Digital Solutions Pvt Ltd as the online agency for their brand Digene. The agency has started with the online media and the activity has commenced about two days ago.
Preeti Hoon May 11, 2010 8:18 AM
123greetings, an IntraSoft Technologies venture, has appointed Vishnu Kanth Gokul as National Head, Ad Sales. He has joined the company’s Mumbai office from May 10. Gokul will be responsible for implementing the sales plan for 123greetings and bringing in new clients from all parts of the India.
Preeti Hoon May 11, 2010 8:14 AM
Jaypee Greens, the infrastructure and industrial conglomerate, has decided on Pencil Inc to handle the 360 degree advertising for its ‘Golf and Spa Resort’ project. The pitch was called in March and the decision came in the first week of May. McCann Erickson, Oxygen Communication, Dentsu, and Green Goose were among the agencies that were vying for the business, which ultimately has gone to Pencil.
Preeti Hoon May 11, 2010 8:09 AM
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