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General Motors is reviewing its media duties in India. Industry sources peg the business in the vicinity of Rs 100 crore. It is understood that GM is reviewing its media business in various other markets as well. In India, the business is handled by Madison Media.
Pallavi Goorha Kashyup Oct 1, 2009 1:26 PM
Sonal Dabral, Regional Executive Creative Director, Bates 141, has been appointed to the Integrated (TV/ Cinema/ Digital/ Web/ Mobile) jury for the London International Awards.
Pallavi Goorha Kashyup Sep 30, 2009 6:56 AM
Videocon has entered into an exclusive deal with DNA that will see the paper carry 30 full-page ads of Videocon in the papers Mumbai, Pune, Bangalore, Ahmedabad, Surat and Jaipur editions. The deal will continue to till October 18.
Pallavi Goorha Kashyup Sep 29, 2009 6:18 AM
With the festive underway, marketers and advertisers are on an overdrive to make the most of it. New product launches, discounts, special offers, campaigns – the whole works. Consumer electronics major Samsung has unveiled its new campaign especially for the festive season. Cheil Communications has conceptualised this new TVC, while the lyrics have been penned by none other than lyricist and poet Gulzar.
Pallavi Goorha Kashyup Sep 26, 2009 8:11 AM
Orchards Advertising has roped in Viren Razdan as Executive Director. He will be reporting to Thomas Xavier, National Creative Director & Chairman, Orchards Advertising. Sources close to the development confirmed the news. Razdan moves from Bangalore-based multi-functional design centre Idiom, where he was its President.
Pallavi Goorha Kashyup Sep 25, 2009 8:06 AM
Dentsu India has announced the appointment of Rajat Sethi as Managing Director, Dentsu Marcom. Working closely with Rajesh Aggarwal, President, Dentsu India, Sethi’s mandate will be to lead business and operations at Dentsu Marcom. Prior to Dentsu, Sethi was heading the Country operations in India for Reader’s Digest International.
Pallavi Goorha Kashyup Sep 24, 2009 7:51 AM
Pepsi has always been brand that embodies the most prevalent youth sentiment. Over the years as ‘youth’ has evolved, so have Pepsi’s positioning and language. It has, however, consistently stood for what the youth stands for – right from ‘Yeh Dil Maange More’ to ‘Yeh Hai Youngistaan Meri Jaan’. exchange4media traces the brand’s bubbly journey in India.
Pallavi Goorha Kashyup Sep 24, 2009 7:46 AM
Telecom major Aircel, which was hitherto working with Starcom Worldwide and Carat as its media agencies, has added Dentsu Media to its media agency roster. It is understood that Dentsu would be handling the TV business for Aircel, while the remainder would be handled by Starcom Worldwide. Aircel did not offer any comments on the development. The account size is pegged at Rs 200 crore.
Pallavi Goorha Kashyup Sep 24, 2009 7:45 AM
Festive season buzz and shopping has already begun. White goods marketers are all geared to make the most of the annual buying frenzy, with most eyeing as much as 40 per cent rise in sales during this season. exchange4media spoke to some major players like LG Electronics, Samsung, Haier and Whirlpool to find out about their sales and marketing plans around this festive season as well as their expectations.
Pallavi Goorha Kashyup Sep 23, 2009 7:54 AM
The Government’s austerity drive is seeing a lot of VIPs taking to travelling by the country’s airlines instead of using private jets. In a bid to make the most of this austerity drive, Times OOH has conceptualised a campaign around it, which is currently running in Delhi and Mumbai airports. The campaign will continue for the next 15 days.
Pallavi Goorha Kashyup Sep 23, 2009 7:45 AM
The home appliances and brown goods category witnesses fierce competition from players of various statures – from deep-pocketed MNCs to home grown companies. Communication in the category typically revolves around product superiority claims and offer ads at one end to esoteric emotional pleas on the other. Given this scenario, Bajaj Electricals has decided to do things a bit differently.
Pallavi Goorha Kashyup Sep 22, 2009 8:41 AM
Unitech Wireless, the telecom venture between realty major Unitech Group and Norway’s telecom operator Telenor, has appointed Shuchi Singal Agarwal as Deputy GM. Agrawal moves from Max New York Life Insurance, where she was AVP.
Pallavi Goorha Kashyup Sep 21, 2009 7:19 AM
HDFC Standard Life over the years has used marketing as a strategy to differentiate itself in the cluttered category of life insurance and create relevance to the target customer segment through a series of innovative and strategic marketing campaigns and initiatives based on customer insight.
Pallavi Goorha Kashyup Sep 19, 2009 7:15 AM
Metlife Insurance Co Ltd has come up with a novel plan ensuring a guaranteed monthly income in these trying times. Opening up a new category of ‘guaranteed monthly income’ and all set to dominate the same, Metlife Insurance has launched a pan-India outdoor campaign through their OOH partner, Platinum Outdoor.
Pallavi Goorha Kashyup Sep 19, 2009 7:06 AM
Yakult Danone India, which had introduced the concept of Probiotic health drinks in the country, has come up with a new TVC featuring brand ambassador Kajol. Hakuhodo Percept is the creative agency behind the campaign, which addresses every mother’s concern of wanting her family in the pink of health.
Pallavi Goorha Kashyup Sep 19, 2009 7:04 AM
The launch TVC of Hero Honda Hunk in 2007 had successfully imbibed the definition of ‘macho’ in the minds of the consumer as muscularity and intimidation. The new TVC for this bike from the Hero Honda stable further reinforces Hunk’s positioning.
Pallavi Goorha Kashyup Sep 19, 2009 7:03 AM
Archana Vyas has put in her papers at India Media Exchange (IMX), where she has been Vice President, India-North and East. September 23 will be her last day with the agency. Senior industry sources told exchange4media that Vyas is joining Reckitt Benckiser as Head of Media and Corporate Communications.
Pallavi Goorha Kashyup Sep 18, 2009 6:21 AM
Pizza Hut has called for a creative pitch. It is learnt that the agencies taking part in the pitch include JWT, O&M and another agency, who’s name couldn’t be ascertained. The account size is estimated at upwards of Rs 15 crore. JWT Delhi has been handling the account for the last 10 years.
Pallavi Goorha Kashyup Sep 17, 2009 7:23 AM
Wealth is usually the conduit to achieve one’s dreams. And the journey to those coveted dreams often takes a lifetime. Keeping this in mind, Birla Sun Life Insurance has created a product solution – Wealth with Protection Solution, and it was JWT’s task to map out a powerful and relevant communication strategy.
Pallavi Goorha Kashyup Sep 16, 2009 8:29 AM
Richard Bleasdale will be stepping down as iris Worldwide’s Regional CEO for Asia Pacific at the end of 2009. Meanwhule, iris has already identified a replacement for Bleasdale, which it will announce in the near future.
Pallavi Goorha Kashyup Sep 16, 2009 8:17 AM
Anacin, a pain killer from Wyeth Consumer Healthcare, has been one of the most trusted and leading analgesic brands in India and has been in the market for quite some time. The brand has a strong presence in Maharashtra and the southern markets of Andhra Pradesh, Karnataka and Tamil Nadu.
Pallavi Goorha Kashyup Sep 15, 2009 9:26 AM
Beam Global is expanding its brand portfolio with the launch of its latest Scotch whisky brand Teacher’s Origin in India. The launch is being supported by a print campaign that is breaking in selective magazines on September 14. Conceptualised by Publicis, the print campaign takes forward the brand position of ‘An Expression of Genuine Achievement’.
Pallavi Goorha Kashyup Sep 14, 2009 8:02 AM
iris, which has been on a growth phase in 2009, is looking at further boosting its digital team and strengthening itself as an integrated multi-discipline agency. The agency has recently made as many as 16 new additions to its team in India. Alok Lall, MD, iris Worldwide shares the agencies growth plans with exchange4media.
Pallavi Goorha Kashyup Sep 14, 2009 8:01 AM
Fashion@Big Bazaar, part of the Future Group, is seeking to up the glam quotient and banking on the star pull of MS Dhoni and Asin this festive season. As part of this initiative, it is launching a new campaign featuring Dhoni and Asin decked up in fashion@BB apparel and accessories. Mudra is the creative agency behind the campaign.
Pallavi Goorha Kashyup Sep 12, 2009 8:20 AM
Unitech Wireless has appointed ZenithOptimedia as its media partner to develop and implement a clutter-busting, multi-touch point plan that supports the launch and rollout of Unitech Wireless’ telecom services across India. The account size is estimated to be Rs 100 crore. Leo Burnett is the creative agency on the account.
Pallavi Goorha Kashyup Sep 11, 2009 8:25 AM
The Directorate of Adult Education, Ministry of HRD, has appointed PerceptH Delhi as the creative agency for its adult education programme. The account size is pegged at Rs 200 crore. The Directorate had launched its ambitious Rs 6,000-crore National Female Literacy Mission on September 8, 2009 with the theme ‘Saakshar Bharat’. This mission was launched in Delhi by Prime Minister Dr Manmohan Singh on the occasion of World Literacy Day.
Pallavi Goorha Kashyup Sep 11, 2009 8:23 AM
The creative mandate for Incredible India’s domestic campaign has been assigned to Crayons Advertising. Joint Secretary, Tourism, Leena Nandan, while confirming the development, said, “The account size is worth Rs 50 crore.” Span Communications is the incumbent agency. Meanwhile, the media campaign will be released through DAVP.
Pallavi Goorha Kashyup Sep 10, 2009 9:10 AM
Blackberrys is unveiling its new TVC, titled – ‘The Date’ – September 10. The commercial brings out the essence of the Blackberrys brand of sharp youth with energy and its aspirational appeal of being quick witted. Arms Crestra is credited with the concept and storyboard of the TVC.
Pallavi Goorha Kashyup Sep 10, 2009 9:08 AM
MPG has beefed up its team with two senior level appointments. Abhishek Jain joins as Director Investments in Delhi, while Mahima Bhanukumar joins MPG as Head of South. Both will be reporting to Anita Nayyar, CEO, MPG India.
Pallavi Goorha Kashyup Sep 9, 2009 8:11 AM
Top Ramen Noodles, once pegged as a competitor to Nestle’s Maggi, is being re-launched with a fresh campaign that seeks to make Top Ramen a part of every Indian family as the ‘little strands of happiness’. A new TVC, conceptualised by Hakuhodo Percept, broke on September 6 on all news and entertainment channels.
Pallavi Goorha Kashyup Sep 8, 2009 8:29 AM
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