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The RX Club Show 2009, which is now in its 23rd year, announced the winners in the healthcare and pharma advertising industry in a ceremony in New York last week. Topping the Gold tally was India’s Sorento Healthcare Communications with two Gold Awards. OgilvyOne Worldwide and McCann Healthcare are amongst the other agencies that won Silver awards.
Pallavi Goorha Kashyup Nov 16, 2009 6:48 AM
The Congress Party, that was scouting for advertising agencies for the forthcoming Jharkhand Assembly elections, has decided on JWT India and Crayons Advertising to handle both creative and media requisites of the party. JWT is handling the TV and Radio mediums for the elections. Crayons on the other hand would handle the Print & Outdoor mandate.
Pallavi Goorha Kashyup Nov 16, 2009 6:46 AM
Congress party has called for a creative and media pitch for the Jharkhand Assembly elections. It is learnt that the agencies taking part in the pitch include Crayons Advertising, JWT, Percept and K&V Media, among others. The account size is pegged at upwards of Rs 100 crore.
Pallavi Goorha Kashyup Nov 11, 2009 8:09 AM
P9 Integrated, the movie marketing company offering 360-degree entertainment marketing solutions, turned five recently. Bullish about the company’s growth, Maneesh Mathur, COO, P9 Integrated, affirmed, “It’s been a dream journey for us. We’ve grown 175 per cent year-on-year. Our target is to grow 175 per cent next year too.”
Pallavi Goorha Kashyup Nov 10, 2009 7:56 AM
Allied Media is quite bullish about the coming year, with its COO, Shripad Kulkarni, stating, “We are targeting growth upwards of Rs 1,500 crore next year. We expect to close the current financial year at Rs 1,000 crore in March-April 2010.”
Pallavi Goorha Kashyup Nov 9, 2009 7:47 AM
Insurance company Aviva has shortlisted five agencies for its global media planning and buying account. ZenithOptimedia, Maxus, Carat, OMD and Initiative are participating in the business estimated to be worth Rs 25 crore. In India, the media duties are currently being handled by ZenithOptimedia.
Pallavi Goorha Kashyup Nov 5, 2009 7:19 AM
Uninor, the brand name adopted by telecom company Unitech Wireless in India, has assigned its out of home (OOH) duties to Navia Asia. Senior sources close to development have confirmed the news and pegged the account size to be in the region of Rs 10 crore.
Pallavi Goorha Kashyup Nov 3, 2009 8:21 AM
Following a creative pitch that reportedly involved JWT, O&M, BBDO and Saatchi & Saatchi, Pizza Hut has retained JWT as its creative partner. Pizza Hut had called for the creative pitch in September 2009. The account size is estimated at upwards of Rs 15 crore. JWT Delhi has been handling the account for the last 10 years.
Pallavi Goorha Kashyup Oct 28, 2009 7:53 AM
Kashmira Chadha, Director – Marketing, at Coca-Cola India has recently put in her papers. She had joined the soft drink major in 2006-end and was responsible for marketing of the Coca-Cola brand for three years. A Coca-Cola spokesperson has confirmed the news and said that no replacement had been named yet.
Pallavi Goorha Kashyup Oct 27, 2009 7:45 AM
MPG India is living an interesting year. Where on the one hand reported global pitches and loss of a senior hand has put pressure on the agency, on the other hand, MPG India has added new accounts and is looking at its diversified services more closely. A new division, too, is on the cards. In conversation with exchange4media, Anita Nayyar, CEO, Havas India, divulged that the agency expected to touch Rs 800 crore in 2009-10.
Pallavi Goorha Kashyup Oct 26, 2009 7:58 AM
Digital Law & Kenneth has started strong with two new businesses – Spanco and Indian Terrain. While Spanco is a technology solution provider, Indian Terrain is a premium men’s wear brand. The Indian Terrain account is pegged at Rs 2 crore, while the Spanco business is project-based.
Pallavi Goorha Kashyup Oct 26, 2009 7:34 AM
In a bid to further fortify its presence in a competitive market, Havells has launched a series of new TVCs for its range of products spanning CFLs, MCBs and fans. Lowe Lintas is the creative agency behind the campaign.
Pallavi Goorha Kashyup Oct 24, 2009 8:26 AM
Law & Kenneth has further strengthened its presence in India with the launch of its new design division, christened Design Law & Kenneth, on October 22, 2009. Chief Designer Chandan Mahenkar will be responsible for this new division. The agency has already bagged the design work for multinational food company Danone.
Pallavi Goorha Kashyup Oct 23, 2009 8:33 AM
After strengthening its presence in India, Religare now harbours global ambitions and plans for each of the group businesses to build internationally scalable brands built on the common foundations of Brand Religare.
Pallavi Goorha Kashyup Oct 22, 2009 8:40 AM
D&H Blurb Communications has been going strong with its relationship with Future Group. The agency is working with Future Ideas to develop loyalty programmes and other such convergence products for their consumer base. Now, D&H Blurb is also getting into the new medium of contemporary retailing, based on their Future experience.
Pallavi Goorha Kashyup Oct 22, 2009 8:38 AM
Last Minute Media, the owners of www.lastminuteinventory.com, an online media trading exchange, marked September 2009 as a ‘milestone’, as the portal transacted media worth Rs 10 crore during the month. The company’s Chairman, Sandeep Goyal, informed that going forward the portal would include inventory from digital, OOH, events, mobile and emerging media like DTH, IPTV and HITS.
Pallavi Goorha Kashyup Oct 20, 2009 7:49 AM
In a market that is getting increasingly getting cluttered, Times OOH has lined up plans to focus on innovations in the OOH sector to stand apart. In an exclusive conversation with exchange4media, Sunder Hemrajani, Managing Director, Times Innovative Media, talks about the plans, the strategies and the road ahead.
Pallavi Goorha Kashyup Oct 15, 2009 8:22 AM
EuroRSCG Discovery is bullish on India. In an exclusive conversation with exchange4media, Zain Raj, Global CEO of EuroRSCG Discovery, speaks at length about the company’s India plans and the business opportunities that exist in the country.
Pallavi Goorha Kashyup Oct 14, 2009 8:53 AM
Religare is on the lookout for a new PR partner. Hanmer MS&L Communications is the incumbent PR agency that has been looking after the business for the last two years. Confirming the news, Varun Soni, VP, Corp Comm, Religare, said, “We need to look at re-visiting our brand strategies for which we require novel ideas and inputs.”
Pallavi Goorha Kashyup Oct 13, 2009 8:03 AM
As part of its innovation in outdoor advertising, home appliances and mobile handsets manufacturer Samsung India Electronics has installed a 16 mm high definition LED screen of 20 ft x 10 ft dimension at Delhi’s Srinivaspuri area. Platinum Outdoor is the agency that has installed this screen, touted as India’s first digital billboard for a single client. Over a year’s planning has gone into the execution of this digital billboard.
Pallavi Goorha Kashyup Oct 10, 2009 8:27 AM
Maruti Suzuki will be launching no less than six television commercials of Swift during the inaugural match of the Champions T-20 League on October 10, 2009. Each of the TVCs feature unique characteristics of a Swift – be it ‘Young at heart’, ‘Superb handling’, or ‘Thrilling performance’.
Pallavi Goorha Kashyup Oct 10, 2009 8:23 AM
EuroRSCG delved on ‘New Imperatives for the New Economy’ at a seminar held in Mumbai on October 9, 2009. On the occasion, Zain Raj, Global CEO of EuroRSCG Discovery, spoke on leveraging data to drive sustainable growth in the new economy. The seminar saw a wide cross-section of people from the retail, finance, automotive, healthcare and FMCG sectors.
Pallavi Goorha Kashyup Oct 10, 2009 8:22 AM
Wigan and Leigh College, one of the largest professional education institutions in India, is on the lookout for a creative partner. The College, which has presence in over 40 locations across the Indian Sub-continent, has invited some agencies to pitch for its account. There is no incumbent creative agency on the business.
Pallavi Goorha Kashyup Oct 9, 2009 8:12 AM
Creativeland Asia has conceptualised a new TVC for Parle Agro’s Saint Juice that stands apart in the clutter of fruit juice ads. The ad aims to highlight the 100 per cent pure juice proposition of Saint Juice brand and coincides with Parle Agro’s plans for a national rollout of the fruit juice brand.
Pallavi Goorha Kashyup Oct 7, 2009 8:07 AM
D&H Blurb Communications has recently won two new businesses – Jai Prakash Industries’ new integrated sports complex and Planet Sports. The account size for both the businesses could not be ascertained at time of filing the report.
Pallavi Goorha Kashyup Oct 7, 2009 8:04 AM
Hyundai Motors, the second largest car manufacturer in the country, has called for a pitch for its PR duties. Confirming the news, Rajiv Mitra, Head of Corporate Communications, Hyundai Motors, said, “It is an open pitch and we are not restricting the numbers. We will be inviting the established PR agencies.”
Pallavi Goorha Kashyup Oct 6, 2009 6:54 AM
K&V Media, an IMC agency which was started four months back by Priyank Vashisht along with Abdullah Khan, has bagged the media mandate for Congress party’s election campaign for the forthcoming Assembly elections in Maharashtra. The size of the business is estimated to be Rs 4 crore.
Pallavi Goorha Kashyup Oct 6, 2009 6:53 AM
Following a multi-agency pitch, PerceptH, the advertising arm of Percept Ltd, has bagged the 360-degree media duties for Fruit of the Loom, an international apparel manufacturing company. The account will be serviced out of the agency’s Pune office.
Pallavi Goorha Kashyup Oct 5, 2009 7:10 AM
Crayons Advertising has ventured into the out of home business with a new division called Crayons OOH. Gurjeet Singh has been roped in to head this new division as Business Head. Meanwhile, the agency has already won some new accounts.
Pallavi Goorha Kashyup Oct 5, 2009 7:04 AM
General Motors is reviewing its media duties in India. Industry sources peg the business in the vicinity of Rs 100 crore. It is understood that GM is reviewing its media business in various other markets as well. In India, the business is currently handled by Madison Media.
Pallavi Goorha Kashyup Oct 2, 2009 7:41 AM
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