Date-wise News

India’s metal tally at Spikes Asia has gone up to 40 this year, as compared to 11 metals last year. The 40 includes two Grand Prix for JWT India for the Teach India campaign. Ogilvy India has also won big this year. Along with the creative agencies, media agencies Lodestar and Mediacom have also put up a good metal show at Spikes Asia 2009.

Noor Fathima Warsia Sep 19, 2009 7:35 AM

HDFC Standard Life over the years has used marketing as a strategy to differentiate itself in the cluttered category of life insurance and create relevance to the target customer segment through a series of innovative and strategic marketing campaigns and initiatives based on customer insight.

Pallavi Goorha Kashyup Sep 19, 2009 7:15 AM

Metlife Insurance Co Ltd has come up with a novel plan ensuring a guaranteed monthly income in these trying times. Opening up a new category of ‘guaranteed monthly income’ and all set to dominate the same, Metlife Insurance has launched a pan-India outdoor campaign through their OOH partner, Platinum Outdoor.

Pallavi Goorha Kashyup Sep 19, 2009 7:06 AM

Yakult Danone India, which had introduced the concept of Probiotic health drinks in the country, has come up with a new TVC featuring brand ambassador Kajol. Hakuhodo Percept is the creative agency behind the campaign, which addresses every mother’s concern of wanting her family in the pink of health.

Pallavi Goorha Kashyup Sep 19, 2009 7:04 AM

The launch TVC of Hero Honda Hunk in 2007 had successfully imbibed the definition of ‘macho’ in the minds of the consumer as muscularity and intimidation. The new TVC for this bike from the Hero Honda stable further reinforces Hunk’s positioning.

Pallavi Goorha Kashyup Sep 19, 2009 7:03 AM

Rediffusion Y&R Public Relations has appointed Radha Roy as Head of Delhi & National Business Development. Roy comes in with 15 years of experience in the PR and communications industry. Her last assignment was as an independent consultant and prior to that she was a partner at Genesis Burson-Marsteller Delhi and Bangalore, where she handled clients like PepsiCo, Max New York Life, etc. Before this, she used to head advocacy at CRY. Divya Radhakrishnan, President, Rediffusion Y&R PR, said, “Radha is a very accomplished PR strategist with expertise across sectors. With all her experience and background, I am confident that Radha will play an important part to drive the new vision our group has for the PR practice in the coming future.”

exchange4media Staff Sep 19, 2009 6:45 AM

BCCL has effected some senior level changes in its Southern operations in view of the business potential of the region. Chinnen Das has been appointed to the newly-created post of Director Business Development, Southern Region. Prior to this appointment, Das was President, Vijayanand Printers Ltd (VPL). Succeeding him is Sunil Rajshekhar, who has been made CEO of VPL. Both appointments are effective September 21.

exchange4media Staff Sep 19, 2009 6:42 AM

“The reality is that the world is changing more quickly, more rapidly than we have ever seen before. Digital is becoming omnipresent. The concept of old media is dying. And to be effective, you really have to be across the thinking processes. You need to get your people engaged with what people are doing in the region at a level of excellence,” advises Terry Savage, Chairman of International Advertising Festival.

exchange4media Staff Sep 19, 2009 6:41 AM