`Date-wise News`

Total Sports Asia ropes Musli Power as title sponsor for football club Churchill Brothers

Total Sports Asia, one of Asia’s leading sports marketing firms, has signed Musli Power X-tra brand from Kunnath Pharmaceuticals as the official title sponsor of one of India’s leading football clubs, Churchill Brothers Sports Club.

exchange4media Mumbai Bureau Sep 12, 2009 8:23 AM

Chandamama strengthens digital presence, launches local language portals

Chandamama, one of the most widely read children magazines in India, on September 11, 2009, announced the launch of completely interactive children-friendly portals in Kannada, Marathi, Telugu, Tamil and Hindi languages. The portals will have a host of features making browsing exciting and enjoyable for the readers.

exchange4media Mumbai Bureau Sep 12, 2009 8:22 AM

NewsX to go free to air from October 2009

English news channel NewsX has announced that it will be converted from a pay channel to a free-to-air channel from October 10, 2009. The channel, post acquisition by Indi Media Company Pvt Ltd, has been realigning and restructuring its business to strengthen the operations and has initiated changes in its distribution strategy and content.

exchange4media Staff Sep 12, 2009 8:21 AM

Big Bazaar taps into the star power of Dhoni and Asin

Fashion@Big Bazaar, part of the Future Group, is seeking to up the glam quotient and banking on the star pull of MS Dhoni and Asin this festive season. As part of this initiative, it is launching a new campaign featuring Dhoni and Asin decked up in fashion@BB apparel and accessories. Mudra is the creative agency behind the campaign.

Pallavi Goorha Kashyup Sep 12, 2009 8:20 AM

Naveen Soni joins PUG India as Head of Communication & Retail Research

Naveen Soni has joined PUG India as Head of Communication and Retail Research. He moves from Zee Business after a nearly five-year stint, where he had been Head of Stock Market Segment and anchor since November 2004. At Zee Business, Soni will oversee the entire communication function for the group including branding, corp comm and PR.

exchange4media Staff Sep 12, 2009 8:20 AM

‘Recession has led more Cos to look at a procurement lead agency management process’

“The effects of the recession have been felt by all businesses worldwide, however, there have been some positive outcomes. There has been a trend towards consolidation, and with that an opportunity to demonstrate to clients an integrated and more efficient approach to solving their business issues,” says Alok Lall, Managing Director, iris Worldwide.

exchange4media Staff Sep 12, 2009 8:19 AM