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Frito-Lay, which recently launched a TV campaign for its Aliva brand of baked crackers, is now taking the campaign to OOH and print media from September 8. The TVC’s mischievious element and tagline of ‘Thodi Sharafat Thodi Shararat’ will be carried forward in other media platforms as well. JWT is the agency behind the campaign.
Pallavi Goorha Kashyup Sep 7, 2009 8:25 AM
Innocean Worldwide India has recently won two significant new businesses – Beam, a mobile payment system from Suvidha Starnet, and new product portfolio brands of Fena Pvt Ltd. The cumulative annual ad spend of both these accounts is pegged at Rs 15 crore. The news wins give Innocean a footing in FMCG and mobile-enabled financial services.
Pallavi Goorha Kashyup Sep 4, 2009 8:36 AM
Incorporated in 1997, Canon India has gone from its cold technology deliverer platform to a warmer, more ‘human’ brand that helps people capture memorable moments forever and also take that perfect copy. From copiers to cameras, exchange4media traces Brand Canon’s journey in India.
Pallavi Goorha Kashyup Sep 3, 2009 8:59 AM
Global real estate giant IREO has appointed Crayons Advertising as its media AOR following a multi-agency media pitch. This is the first time that IREO has appointed a creative and media agency. The creative duties are being handled by McCann Erickson. The account has been pegged at Rs 50 crore.
Pallavi Goorha Kashyup Sep 3, 2009 8:30 AM
As the Ganpati festival culminates today in Mumbai and the rest of Maharashtra, Tata Docomo joins in the joy and frenzy with a TV campaign around the 10-day festival. conceptualised by DraftFCB+Ulka, the animated TVC showcases different symbols that are very close to the festival – the rituals, the deity, and the devotees.
Pallavi Goorha Kashyup Sep 3, 2009 8:29 AM
Niloufer Dundh has joined Hungama Digital Media Entertainment Pvt Ltd as Head of Integrated Media. She will be responsible for monetising revenue across all Hungama businesses and properties. Dundh had put in her papers as Chief Sales Officer at OOH Media on July 31, 2009.
Pallavi Goorha Kashyup Sep 2, 2009 8:40 AM
Continuing with its ‘Asli Mazaa Sab Ke Saath Aata Hai’ campaign, SAB has embarked on a new brand campaign. Last year, SAB through this campaign had promised its viewers, light-hearted shows that would bring the entire family together. And the year saw a spate of new comedy shows being launched on the channel.
Pallavi Goorha Kashyup Sep 1, 2009 8:03 AM
JWT Mumbai and Bates 141 are among the entries from India to make it to the shortlist of 4A’s Jay Chiat Awards for Strategic Excellence 2009, which will be presented on September 22, during the Advertising Week to be held in New York.
Pallavi Goorha Kashyup Sep 1, 2009 8:01 AM
Tata Teleservices Maharashtra Ltd (TTML), which recently launched its Tata Photon+ service in Nagpur, has unveiled an innovative campaign to support the launch. The campaign, executed by Square Circle Outdoors, can be see at locations like Tuli Mall, Shankar Nagar, Rahate Colony, and Eternity Mall in Nagpur.
Pallavi Goorha Kashyup Aug 31, 2009 7:47 AM
Coca-Cola has launched the new integrated marketing communication plan for its cola drink Thums Up, which includes a new TVC that shows brand ambassador Akshay Kumar in the aftermath of an action-packed chase for his favourite ‘thunder’.
Pallavi Goorha Kashyup Aug 29, 2009 8:58 AM
JWT Delhi has been assigned the creative duties for Apollo DKV Health Insurance following a multi-agency pitch. Industry sources have pegged the account size at Rs 20 crore. Mudra is the incumbent agency.
Pallavi Goorha Kashyup Aug 28, 2009 9:01 AM
Global integrated marketing agency iris Worldwide has appointed Param Saikia as CEO of iris India. Saikia, who is currently CEO of Publicis Modem / Dialog, will be responsible for leading the growth of the independent network across the region. Saikia will be joining iris in the coming weeks and will report to Stewart Shanley, CEO, iris Worldwide.
Pallavi Goorha Kashyup Aug 25, 2009 7:45 AM
Neeraja Kale has joined Law & Kenneth as Senior Vice President, where her mandate would be to build key businesses like ITC and spearhead new business development as well. Kale will be reporting to Anil S Nair, CEO & Managing Partner, Law & Kenneth.
Pallavi Goorha Kashyup Aug 25, 2009 7:44 AM
JWT Delhi has been assigned the creative duties for Sony Walkman. There was no incumbent agency on the account. Though the account size couldn’t be ascertained at time of filing the report, the account size is believed to be substantial. A campaign has been executed under the guidance of Elvis Sequeria, Creative Director, JWT.
Pallavi Goorha Kashyup Aug 24, 2009 8:09 AM
Bharti Airtel has embarked on the second high decibel marketing campaign for its direct to home (DTH) service Airtel Digital TV. The campaign that breaks full fledged on August 21, 2009 has managed to create quite a stir in the market with Saif Ali Khan trying to find his “childhood sweetheart”. The campaign is conceptualised by JWT India.
Pallavi Goorha Kashyup Aug 22, 2009 8:49 AM
Percept Out of Home, a division of Percept Ltd, has executed an OOH campaign for Lifestyle, part of the Dubai-based Landmark Group. Carried out in Mumbai, Pune and Ahmedabad, the innovative campaign has used Meru Cabs in Mumbai, besides billboards, bus shelters, mobile vans, and bus back panels.
Pallavi Goorha Kashyup Aug 21, 2009 8:38 AM
Robin Carruthers has been promoted as Director of Square Circle Media Outdoors, the new out-of-home unit of Shlok Media, which is run by Mayur Patel and Sapna Patel. He will report to both Mayur Patel and Sapna Patel. Prior to this elevation, Carruthers was CEO of Square Circle Media Outdoors since May 2009.
Pallavi Goorha Kashyup Aug 21, 2009 8:21 AM
Coca-Cola India has recently appointed Ricardo Fort as Vice President - Marketing, for its India & South West Asia operations. Fort joins from Coca-Cola Brazil, where he was Marketing Director, and was responsible for a portfolio of brands accounting for over 50 per cent of the Brazilian soft drinks market.
Pallavi Goorha Kashyup Aug 20, 2009 8:17 AM
Bhaskar Group’s radio venture, My FM, has assigned its creative duties to Mudra Delhi. The account size has been pegged in the region of Rs 8-10 crore. RK Swamy BBDO Delhi is the incumbent agency.
Pallavi Goorha Kashyup Aug 19, 2009 9:09 AM
Maxx Mobile Communications Ltd, a mobile phone accessories manufacturing and distribution company, has appointed MPG as its media agency. The account size is pegged at upwards of Rs 20 crore. The creative duties are being handled by Pickle Advertising. It is for the first time that Maxx Mobile has appointed creative and media partners.
Pallavi Goorha Kashyup Aug 18, 2009 8:54 AM
With preparations for Ganesh Chaturthi on full swing in Maharashtra, DraftFCB Ulka and Tata Indicom see themselves amidst the festivities. The festival sees people returning home to their families for joint celebrations. It is this feeling of homecoming and anticipation that DraftFCB Ulka highlights in the latest campaign for Tata Indicom.
Pallavi Goorha Kashyup Aug 17, 2009 8:33 AM
Aegon Religare Life Insurance has beefed up its advertising plans and has earmarked Rs 16 crore as ad spend for 2009. Speaking to exchange4media, Pradeep Pandey, Director - Branding & Communication, Aegon Religare Life Insurance, said, “We are targeting the Indian middle class in SEC A-B in the 25-50 age group.”
Pallavi Goorha Kashyup Aug 17, 2009 8:28 AM
Creativeland Asia has launched its student arm – YoungCreative.org. YoungCreative.org is an initiative to bring together the most creative minds from the student community from various backgrounds like management schools, design schools and graduate colleges.
Pallavi Goorha Kashyup Aug 14, 2009 9:18 AM
Priyank Vashisht, General Manager – West at Hansa Events & Activation, part of the RK Swamy Hansa Group, has moved on. He has started his new venture, christened K & V Media, along with Abdullah Khan, a veteran in the space of entertainment marketing and production.
Pallavi Goorha Kashyup Aug 14, 2009 9:15 AM
O&M Mumbai has won the Religare Mutual Fund business. The account size is pegged at Rs 8 crore. Religare operates in the life insurance space under Aegon Religare Life Insurance Company Ltd and wealth management space under the Religare Macquarie Private Wealth brand name.
Pallavi Goorha Kashyup Aug 13, 2009 8:21 AM
Giri Chandrasekar Jadhav, Executive Vice President and General Manager, STAR TV in India, will be returning to Ogilvy & Mather Asia Pacific as Regional Director on the Unilever business, effective October 14, 2009.
Pallavi Goorha Kashyup Aug 12, 2009 8:54 AM
Following a multi-agency pitch, Brand Curry has been assigned the advertising duties for four brands from the Fena Pvt Ltd stable - Fena, Nip, Impact, and Para. Brand Curry has been signed on for a period of two years and will be handling the creative duties as well as the media duties, which it will share with current media agency Allied Media. The account size has been pegged at Rs 15 crore.
Pallavi Goorha Kashyup Aug 12, 2009 8:52 AM
Giri Chandrasekar Jadhav, Executive Vice President and General Manager, STAR TV in India, will be returning to Ogilvy & Mather Asia Pacific as Regional Director on the Unilever business, effective October 14, 2009.
Pallavi Goorha Kashyup Aug 11, 2009 3:35 PM
National Thermal Power Corporation (NTPC) has empanelled 15 agencies for its creative duties. These agencies are: RK Swamy BBDO, BEI Confluence Communication Ltd, Graphisads Advertising, Sobhagya Advertising Service, Adman Advertising, Concept Communication Ltd, Continental Advertising Agency, Critique Communication, Garuda Advertising, Goldmine Advertising, Interads Advt Pvt Ltd, National Advertising Agency, Perfect 10 Advertising, Pressman Advertising & Marketing, and Airads. The account size is pegged at Rs 50 crore. The empanelment is for a period of three years.
Pallavi Goorha Kashyup Aug 11, 2009 8:17 AM
Ministry of Adult Education has called for tender for its creative duties. Twelve agencies are reportedly in the fray for the business. The objective encompasses promoting and highlighting the Total Literacy Campaign (TLC) and Post Literacy Programme (PLP). The first round of presentations is slated for August 13, 2009.
Pallavi Goorha Kashyup Aug 10, 2009 7:42 AM
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