Authors
As part of its sixth anniversary celebrations, Pitch felicitated 28 brands in the Pitch India’s Top Marketers Awards 2009. The awards ceremony saw Brand Custodians and Marketing Chiefs that spearheaded their brands into prominence despite the challenges of a tough year. The audience also comprised luminaries from the Indian media and advertising industry.
Noor Fathima Warsia Nov 17, 2009 8:09 AM
English daily DNA saw the exits of two senior hands earlier today. Ayaz Memon, Editor-at-large, and Ishu Bhalla, Head - Revenues have quit the organisation. Confirming the development, KU Rao, CEO, DNA, informed that he would not be replacing either of the two positions, but has instead reorganised the structure. He also informed that Ayaz Memon would continue with DNA as a columnist.
Noor Fathima Warsia Nov 12, 2009 8:07 AM
The CASBAA Convention 2009 completed the deliberations and discussions part of the conference on November 5. The day was dedicated to the condition of Pay TV in China and to sports as a property in India, and the impact that it has had on Pay TV. The closing keynote speaker of the day was IPL’s Chairman and Commissioner Lalit Modi, who took the audience through the IPL experience. <br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=36368&tag=32377&pict=0 target= _blank><b>CASBAA Convention 09: Sports TV - In the driver’s seat</b> </a>
Noor Fathima Warsia Nov 6, 2009 7:32 AM
The other session that focussed on sports in India saw leading broadcasters from across the region like Ian Carroll, Russell Wolff, Jacques Raynaud, Ma Gouli, Arun Poddar, Lars Heidenreich, and Olivier Laouchez, discussing the various aspects that have worked for the domain in markets such as India.
Noor Fathima Warsia Nov 6, 2009 7:26 AM
There was no doubt in the fact that the star of the first day of the CASBAA Convention 2009, which kicked off on November 9, was Essel Group’s Subhash Chandra. Right from the acceptance of the inaugural Lifetime Achievement Award to the conversation with Turner Broadcasting’s Steve Marcopoto, where Chandra said that he would retire in a year or two to do better things than making money, the house-full session was the most engaging discussion of the day.
Noor Fathima Warsia Nov 5, 2009 7:30 AM
The CASBAA Convention 2009 kicked off full-fledged on November 4, 2009 at the hotel Grand Hyatt in Hong Kong. The opening address of the event was made by CASBAA Chairman Marcel Fenez. This was followed by discussions in the course of the day on various aspects of the subscription television broadcasting business.
Noor Fathima Warsia Nov 5, 2009 7:29 AM
The CASBAA Convention 2009 is all set to kick off in Hong Kong on November 4. The speakers’ list includes industry stalwarts like Zee Group’s Subhash Chandra, BCCI’s Lalit Modi, World Federations of Advertisers’ Bernhard Glock and ESPN International’s Russell Wolff, among many others. The Convention will culminate on November 6 with the CASBAA Charity Ball, which is themed on Bollywood this year.
Noor Fathima Warsia Nov 4, 2009 7:31 AM
In 2009, India TV has focussed on the perception of the channel and the need to pay attention to hard news once again. India TV’s Chairman & Editor-in-Chief Rajat Sharma explained that 2010 would be an even more important year for the company as India TV was coming up with at least two more channels, would be focussing on digital initiatives, including new websites, and would set up a television training institute as well. The list also includes a bigger office for the company.
Noor Fathima Warsia Nov 3, 2009 8:19 AM
Speaking at the second edition of the Indian Sports Marketing Forum (ISMF) in Delhi on October 30, 2009, Richard Brinkman, who heads TNS Sports, made a strong case for measuring ROI in sports sponsorship and how sponsorship was a fantastic way to make products.
Noor Fathima Warsia Nov 2, 2009 7:25 AM
Only LV Krishnan could have made a presentation filled with numbers, figures and graphs and still enthrall the audience from start to finish. The CEO of TAM Media Research enumerated the ‘Seven sins of sports audiences’ in an interesting presentation at the India Sports Marketing Forum (ISMF) 2009, held in the Capital on October 30.
Noor Fathima Warsia Nov 2, 2009 7:23 AM
The industry would not be in a hurry to term anyone as the clear leader of the Hindi general entertainment channels yet, but to Colors’ credit, the channel has managed to widen its gap significantly, especially in the last three weeks, with the other top players in the genre – Star Plus and Zee TV. Big-ticket property ‘Bigg Boss-3’ is still in the 2-3 TVR mark, but the other shows of the channel have picked up in these weeks.
Noor Fathima Warsia Oct 29, 2009 8:31 AM
The recently concluded Assembly Elections in Maharashtra, Haryana and Arunachal Pradesh did not significantly spike the ratings of the news genre, but that didn’t stop players in the genre to outdo each other. Amongst the English general news channels, Times Now garnered the most rating points on October 13, followed by CNN-IBN and NDTV 24x7. In the lower order, Headlines Today saw a significant jump in ratings on that day.
Noor Fathima Warsia Oct 26, 2009 7:54 AM
Aaj Tak has garnered the highest shares on Assembly Election day amongst the national Hindi general news channels in the mass C&S 15+ target, and the core news TG (C&S ABC 25+). STAR News and India TV follow. However, when the entire week’s numbers are observed, India TV takes the top slot, followed by Aaj Tak and STAR News. DD News scores high in core news TG.
Noor Fathima Warsia Oct 26, 2009 7:51 AM
Banking on the ‘Disney Difference’, Walt Disney Company India has set up a specialised unit – Disney Media Solutions & Alliances. The attempt is to bring together all its properties under the same roof and be able to offer clients solutions across Disney platforms. Disney officials believe that this step will play a key role in Disney’s growth map in India.
Noor Fathima Warsia Oct 23, 2009 8:36 AM
Four weeks back, Colors’ office was celebrating pocketing 325 GRPs, which is one of the highest overall channel GRPs for any Hindi general entertainment channel in over a year. This week, the channel has notched up 338 GRPs and has added one more all-time high to its scorecard. The opening numbers of the much anticipated ‘Bigg Boss 3’ are 4.6 TRPs, which is the same as STAR Plus’ ‘Sach Ka Saamna’ and marginally more than NDTV Imagine’s ‘Rakhi Ka Swayamvar’.
Noor Fathima Warsia Oct 16, 2009 8:32 AM
Walt Disney Television International India (WDTVI) has decided on its advertising partners. In the wake of a multi-agency pitch, Contract Advertising has retained the creative business. It is understood that the media duties of WDTVI were also under review and that Starcom Worldwide has been assigned the media mandate. The account size is pegged in the vicinity of Rs 25-30 crore.
Noor Fathima Warsia Oct 15, 2009 8:29 AM
Close on the heels of its Mumbai office winning the Walt Disney Television International (WDTVI) account, Starcom Worldwide’s Delhi office has won the media duties of Eko India. Starcom has won the business following a competitive pitch, though details on other agencies were not available.
Noor Fathima Warsia Oct 15, 2009 8:19 AM
TAM Media Research’s ratings for the first five matches played in Champions League T20 2009 show an average TVR of 1.16 for all the matches. Even though IPL 2009 ratings were lower than IPL 2008 ratings, a quick comparison of TAM numbers show that the rating of the Indian league teams in CLT20 2009 matches are lower than that seen of the teams in IPL 2009.
Noor Fathima Warsia Oct 15, 2009 8:18 AM
For a significant part of 2008, and then in 2009, STAR India’s focus has been to expand to various regions, including the likes of West Bengal and Maharashtra, and then the tie-up with Jupiter for strengthening its presence in South India. In an exclusive conversation with exchange4media, STAR India’s COO Sanjay Gupta explains that the growth in these markets has been as per expectations as it has increased the overall share of STAR India, and the focus now is to get the revenues.
Noor Fathima Warsia Oct 14, 2009 8:45 AM
After a stint of two years, Sunil Dutt Samsung India’s Country Head, Mobile Business, has bid adieu to the organisation. Dutt is currently serving his notice period and his last day at Samsung would be October 31, 2009. Confirming the development, Dutt informed that his next destination would be a newer domain with Hewlett Packard, where he is joining as Vice President and Country Head for the Personal Systems Group.
Noor Fathima Warsia Oct 10, 2009 8:24 AM
NDTV Profit’s Shivnath Thukral has moved out of the media space and has joined the Essar Group as its Group President – Corporate Branding & Strategic Initiatives. The development would be effective October 12, 2009. Essar officials have confirmed the development to exchange4media.
Noor Fathima Warsia Oct 8, 2009 8:05 AM
GroupM India believes that the success for the road ahead lies in ‘Choreographing Convergence’. GroupM officials who have brought to life this way of working would be acknowledged with a newly instituted internal award – ‘Choreo’. The Choreos would be awarded at a ceremony that would take place in Mumbai on October 9, 2009.
Noor Fathima Warsia Oct 8, 2009 8:01 AM
After a stint of nine years, Jeffrey Crasto, President and Chief Investment Officer, MPG, India and South East Asia, has decided to move on. Crasto confirmed the development to exchange4media and added that October 7, 2009 would be his last day with the company. He didn’t divulge much on his next destination, but said that he would be looking at the broadcasting space.
Noor Fathima Warsia Oct 7, 2009 8:08 AM
Walt Disney Television International India (WDTVI) has just completed the pitch process of finalising a creative partner. Sources close to the development informed that WDTVI officials would announce the decision soon. Till recently, the business was handled by Contract Advertising. There is no change in the media side of the business, which is handled by Maxus.
Noor Fathima Warsia Oct 7, 2009 8:03 AM
STAR India offices will be all agog with intense action beginning October 5, 2009, and the reason is James Murdoch. The Chairman & Chief Executive of News Corp is reviewing the India operations and is expected to spend a significant part of this week in India. This is Murdoch’s first visit after the regional restructuring of the business, following which he now directly controls the Indian businesses of News Corp.
Noor Fathima Warsia Oct 5, 2009 7:02 AM
The Media Users’ Research Council (MRUC) has signed a three-year contract with Hansa Research for the forthcoming editions of the survey. However, a unified study from the MRUC and National Readership Studies Council is planned for 2010. MRUC and NRSC officials state that that the MRUC-Hansa contract would make the latter the preferred partner for the study, but the brief is still open to other agencies.
Noor Fathima Warsia Oct 3, 2009 7:10 AM
Omnicom agencies have slowly but steadily been expanding their footprint in India, and it is now DDB’s turn to strengthen its presence here. In conversation with exchange4media, John Zeigler, President & CEO, DDB Asia Pacific, Japan & India, informed that DDB, along with local partner Mudra, is all set to make the DDB brand more visible in Indian, and this includes the launch of a second DDB agency. The deadline is end of 2009 or early 2010.
Noor Fathima Warsia Oct 3, 2009 7:09 AM
Bank of Maharashtra has further expanded the roster of agencies for its creative, media, events and PR duties. It is learnt that the latest to join the list of empanelled agencies are Ogilvy India and PerceptH. The agencies already empanelled are: Lintas India that includes Lowe Lintas and Lintas Media Group, Rediffusion that includes Rediffusion Y&R and TME, Crayons and Goldmine. The client, however, is still tight-lipped about the development.
Noor Fathima Warsia Oct 3, 2009 7:05 AM
Taking forward its brand trait of giving a platform to ‘public opinion’, the Lokmat Group, is putting together a Freedom Wall that is designed to give the public a platform to voice their views on various developments. The e-wall, as Lokmat Group’s Director Bharat Kapadia calls it, can be accessed through Lokmatwall.com. The site would be open to all audiences and would be an on-going initiative from the Lokmat Group.
Noor Fathima Warsia Oct 1, 2009 6:57 AM
Earlier this month, there was a significant change in the Aegis Media APAC structure, when the agency announced that Patrick Stahle, CEO, Aegis Media APAC, had decided to retire from the industry to pursue a non-executive career. The development would be effective from the second quarter of 2010. exchange4media engages Stahle in an exclusive conversation on India and his future plans.
Noor Fathima Warsia Oct 1, 2009 6:56 AM
TOP STORIES
