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Distribution remains the trickiest of all functions for Indian television broadcasters. Digitisation of distribution platforms was supposed to be the answer to reducing dependence on ad revenues and leading to subscription. But instead, broadcasters have added another complication to the list. It is this slow takeoff of digital distribution platforms that has become one of the key reasons that have kept television behind mediums such as print and online when it comes to specialised content.
Noor Fathima Warsia Feb 22, 2010 7:01 AM
The very concept of pre-IPL coverage seems to thrive on controversies. If the first season was about the format, the second was about uncertainties around the broadcasting rights and the venue itself. And the third season has begun with its share of controversies – first allegations of excluding Pakistani players from the team auctions and then the very access of the games to news media.
Noor Fathima Warsia Feb 15, 2010 4:21 AM
If your heart skipped a beat thinking where you were when the Indian advertising industry became Rs 55,000 crore, relax – some of the latest industry studies still put the current industry size at much less than half that number. It is only when we see the account sizes suggested for some of the businesses like government initiatives or PSUs or educational institutions or other such not-heard-of-much accounts, one gets the impression that that is where the Indian ad industry size would have reached by now.
Noor Fathima Warsia Feb 8, 2010 6:55 AM
The week gone may have ended with hushed conversations on what led to the mammoth Bharti Airtel media pitch, but it began with media observers wondering ‘what the hell’, courtesy the Padma Awards 2010. Many who were expecting Indian media professionals to be honoured at the awards were left disappointed, with no one from the Indian media making it to the coveted list. The incident sparked controversies of sorts, but leaves one wondering if there was place for a reality concept ‘Kaun Banega Padma Shri’...
Noor Fathima Warsia Feb 1, 2010 6:56 AM
Telecom major Bharti Airtel has put its mammoth media business up for review and has invited leading agencies to participate in the process. Unlike the traditional route, where the outdoor medium is pitched independently, Airtel pitch has been called for all mediums. As is known, Madison Media was the incumbent on the business for mediums such as TV, print and radio; the outdoor business was handled by GroupM. The account size is pegged in the vicinity of Rs 350-400 crore.
Noor Fathima Warsia Jan 30, 2010 6:56 AM
Telecom major Bharti Airtel has put its mammoth media biz up for a review, and has invited leading agencies to participate in the process. Unlike the traditional route where the outdoor medium is pitched independently, Airtel pitch has been called for all mediums. As is known, Madison Media was the incumbent on the business for mediums such as TV, print and radio; the outdoor business was handled by GroupM. The account size is pegged in the vicinity of Rs 350-400 crore.
Noor Fathima Warsia Jan 29, 2010 2:17 PM
‘Mile Sur’, the much celebrated work from late Suresh Mullick that was widely written about for its recently released remake version ‘Phir Mile Sur’, created a stir in the creative fraternity when it was realised that Mullick was not given any credit in the film ‘Phir Mile Sur’. exchange4media finds out more on this.
Noor Fathima Warsia Jan 29, 2010 7:09 AM
Last week, in an expected yet interesting development, Rajesh Kamat was announced the COO of Viacom18 Group – essentially meaning more than Colors falling on Kamat’s plate and the conversation in many office corridors was that Kamat is the ‘opening flavour of the year’. And in all the conversations I’ve had on this, the discussion comes back to Uday Shankar. For every thought that Shankar is going to face another tough year, there is another one of ‘hats off to the man’. And that is the very thing about being Uday Shankar...
Noor Fathima Warsia Jan 25, 2010 7:45 AM
India TV recently completed five years, and the way the channel’s Managing Director Ritu Dhawan sees it, India TV is in its youth now. To signify this on-screen, the channel donned a new look on January 21, 2010. Dhawan explained that the effort this time was to infuse science in the creative process. US-based Cinemagic was appointed to do the job.
Noor Fathima Warsia Jan 25, 2010 7:44 AM
The year 2009 was yet another year of interesting developments in Indian television. The first half of the year was taken up by IPL-2 and the Lok Sabha elections. Even as the year was dominated by the Star-Colors-Zee conversation, Turner and Alva Brothers’ venture Real was also in the news.
Noor Fathima Warsia Jan 20, 2010 7:41 AM
After ‘Vogue’ and ‘GQ’, Conde Nast India has announced its third title, ‘Conde Nast Traveller’, which the group plans to launch in October 2010. In a conversation with exchange4media, Nicholas Coleridge, Vice-President, Conde Nast International, informed that following this, the group would step up its focus on its digital offering. Coleridge stated that Conde Nast had been ahead of its plans in India, and remained very optimistic in its expectations from this market.
Noor Fathima Warsia Jan 20, 2010 7:38 AM
Viacom18 has announced some key changes in its organisation structure. Rajesh Kamat has been promoted to the position of Chief Operating Officer of the Viacom18 Group. Ashish Patil is moved from MTV to Kamat’s team as Sr. VP- New Ventures and GM - Youth Movies. INX Media’s Vikas Verma has joined Viacom18’s youth channel, as the head of Creative & Content – brand MTV.
Noor Fathima Warsia Jan 19, 2010 7:29 AM
Media service agencies clearly wanted the New Year to begin with a buzz. 2010 has seen Vizeum, OMD India, Starcom Worldwide announcing new businesses, and ZenithOptimedia making a slew of announcements with change in role for Pavan Chandra, appointment of Dnyanada Chaudhari and then the umbrella branding of VivaKi for Indian Media Exchange and the consequent restructuring. But of all these news, it was Chaudhari’s move that had many talking – after all Chaudhari has left a client like HUL to work in a media service brand...
Noor Fathima Warsia Jan 18, 2010 6:59 AM
The advertising industry in India per se had a full year, but for the media service brands, 2009 would be the year of new media agencies, new structures for industry leader like Mindshare and a slew of global pitches that included the likes of Nokia, Vodafone, Hyundai, Reckitt Benckiser, Bayer, Diesel, Danone and mother of all the Unilever pitch.
Noor Fathima Warsia Jan 13, 2010 7:42 AM
The curtains have closed on 2009 and despite the slow movement in the economy and the impact of that on the media and advertising business, 2009 still has to be one of the most eventful years of the industry. Every domain has seen developments in 2009 that would shape what 2010 would be all about. exchange4media lists five things that have dominated most of the industry conversations.
Noor Fathima Warsia Jan 12, 2010 7:20 AM
Two of the older players – Zee TV and Sony Entertainment (Multi Screen Media) – parted ways with media agency partners Madison Media and MediaCom, respectively, to enter into new relations in 2010. Hindi GECs have been discussing almost 17 new shows with agencies and advertisers – all this in just the first week of 2010. The Hindi GEC war has at least begun as expected.
Noor Fathima Warsia Jan 11, 2010 9:02 AM
The year 2009, despite all its rough twists and turns, still managed to go down as an eventful year for the Indian media and advertising industry. Noor Fathima Warsia recounts the major developments of 2009 and what to look out for in 2010.
Noor Fathima Warsia Jan 4, 2010 6:40 AM
TAM Media Research is all geared for an ‘updated’ 2010. In continuation with its annual exercise, TAM Media Research had undertaken the universe update for 2010. With this, TAM is covering 225 million of the 450-500 million viewers in India. The exercise has thrown some interesting results, especially in digital viewing.
Noor Fathima Warsia Jan 4, 2010 6:38 AM
The year 2009 had to be one of the trickiest years of the Indian media and advertising fraternity and while it would not be fair to say that the young exchange4media team that has been covering this domain was caught off-guard at times, it is still safe to say – the year had more than its share of surprises, says Noor fathima Warsia.
Noor Fathima Warsia Jan 1, 2010 9:00 AM
Yashraj Films (YRF) has taken the fourth key milestone in its 38-year old journey by entering the television domain through its newly launched division YRF TV. YRF has associated with long time partner Sony Entertainment Television for this initiative. Beginning January 2010, YRF TV would bring six hours of content to Sony’s weekends.
Noor Fathima Warsia Dec 23, 2009 8:06 AM
Following months of speculation, NDTV and Turner finally announced their decision to enter a deal where Turner would acquire 76 per cent of NDTV Imagine for $67 million. This, combined with the subscription of fresh shares in the company for an addition $50 million, would take Turner’s stake in Imagine to over 90 per cent. NDTV officials inform that the activities of the last two months have made NDTV a “debt-free and a cash rich” company. This move also reiterates Turner’s aggression to be in this space in India.
Noor Fathima Warsia Dec 9, 2009 8:22 AM
CNBC-TV18, that had started out as CNBC India on December 7, 1999, is celebrating the completion of a decade in the Indian broadcasting space. In the last 10 years, CNBC-TV18 has seen the competition in the business news genre increase, but the channel has managed to hold on to its leadership position. CNBC has planned several initiatives to commemorate this milestone, which includes various on-air initiatives, including a roadblock across all Network18 channels, and a new logo. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=36662&tag=1689&pict=0 target= _blank><b>CNBC-TV18 plans a host of initiatives to mark completion of 10 years</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=36663&tag=1690&pict=0 target= _blank><b>CNBC-TV18 launches ‘10 yrs that made us who I am’ campaign</b></a>
Noor Fathima Warsia Dec 7, 2009 8:29 AM
Sunil Lulla has returned to Bennett, Coleman and Company Ltd’s (BCCL) fold as Managing Director, Times Television Group. In this role, he would be overseeing Times Now, ET Now and Zoom. Chintamani Rao would be given another portfolio within BCCL, wherein he would be working in Private Treaties. Company sources have confirmed the development to exchange4media.
Noor Fathima Warsia Dec 4, 2009 8:26 AM
Sunil Lulla is back at Bennett, Coleman and Company Ltd (BCCL) today as Managing Director, Times Television Group. In this role, he would be overseeing Times Now, ET Now and Zoom. Chintamani Rao would be given another portfolio within BCCL, wherein he would be working in Private Treaties. Company sources have confirmed the development to exchange4media.
Noor Fathima Warsia Dec 3, 2009 12:23 PM
In the wake of a multi-agency pitch, OMD India has added the media mandate for Danone to its client portfolio. Danone, that has brands such as Evian, Activia, Actimel and Volvic, among others, is foraying into the Indian market. Sources close to the development have confirmed the win and said that the account size would be in the vicinity of Rs 12-15 crore.
Noor Fathima Warsia Dec 2, 2009 7:48 AM
The Indian Readership Survey (IRS) 2009 R2 reiterates The Times of India’s leadership position in the market. The daily has swamped Mumbai’s hoardings today morning announcing its leadership position. Meanwhile, sibling publication Mumbai Mirror follows in some of the markets, but the competition to the leader is coming from DNA.
Noor Fathima Warsia Nov 24, 2009 9:01 AM
Round 2 of the Indian Readership Survey (IRS) 2009 is out. According to the survey, in an absolute sense, there are no surprises in the top order of the average issue readership (AIR) numbers of dailies. Publications that ruled the chart in R1 of IRS 2009 continue to lead in this round as well. The encouraging news comes in the top 10, where unlike various other rounds, many publications have shown growth. However, one step deeper, and with the exception of one publication, all dailies from position 10 to 20 have dropped.
Noor Fathima Warsia Nov 24, 2009 8:58 AM
India TV has restructured its top management in line with its expansion plans. Managing Director Ritu Dhawan has been given the additional responsibility of CEO, while Executive Director RK Arora as been given the additional charge of Chief Financial Officer. The first among the new appointments at the company is that of Manoj Sharma, who is joining as Group Business Head.
Noor Fathima Warsia Nov 23, 2009 7:26 AM
India TV has restructured its top management in line with its expansion plans. Managing Director Ritu Dhawan has been given the additional responsibility of CEO, while Executive Director RK Arora as been given the additional charge of Chief Financial Officer. The first among the new appointments at the company is that of Manoj Sharma, who is joining as Group Business Head.
Noor Fathima Warsia Nov 21, 2009 10:22 AM
OMD India has bagged the media duties of Visa Inc. The account size is pegged in the vicinity of Rs 50-60 crore. The incumbent on the business was Media Direction.
Noor Fathima Warsia Nov 20, 2009 7:47 AM
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