Date-wise News

It seems like a fresh shift in a household, when the husband haltingly declares that his wife’s cooking is better that his mom’s, that too in front of his mother. The new Ruchi Gold cooking oil TVC, conceptualised by Meridian, seeks to break some common myths associated traditionally with food and cooking oil.

exchange4media Staff Oct 26, 2009 8:13 AM

MPG India is living an interesting year. Where on the one hand reported global pitches and loss of a senior hand has put pressure on the agency, on the other hand, MPG India has added new accounts and is looking at its diversified services more closely. A new division, too, is on the cards. In conversation with exchange4media, Anita Nayyar, CEO, Havas India, divulged that the agency expected to touch Rs 800 crore in 2009-10.

Pallavi Goorha Kashyup Oct 26, 2009 7:58 AM

The recently concluded Assembly Elections in Maharashtra, Haryana and Arunachal Pradesh did not significantly spike the ratings of the news genre, but that didn’t stop players in the genre to outdo each other. Amongst the English general news channels, Times Now garnered the most rating points on October 13, followed by CNN-IBN and NDTV 24x7. In the lower order, Headlines Today saw a significant jump in ratings on that day.

Noor Fathima Warsia Oct 26, 2009 7:54 AM

Aaj Tak has garnered the highest shares on Assembly Election day amongst the national Hindi general news channels in the mass C&S 15+ target, and the core news TG (C&S ABC 25+). STAR News and India TV follow. However, when the entire week’s numbers are observed, India TV takes the top slot, followed by Aaj Tak and STAR News. DD News scores high in core news TG.

Noor Fathima Warsia Oct 26, 2009 7:51 AM

According to RAM data 20 weeks (week 22 to week 41, all people 12 years and above, all places of listening, day part – Monday to Sunday – 6 pm to 10 pm), Radio Mirchi and Red FM are neck and neck for the top slot. However, Big FM, Radio City and Fever FM are also not far behind when it comes to attracting listeners during the evening primetime.

exchange4media Mumbai Bureau Oct 26, 2009 7:43 AM

Digital Law & Kenneth has started strong with two new businesses – Spanco and Indian Terrain. While Spanco is a technology solution provider, Indian Terrain is a premium men’s wear brand. The Indian Terrain account is pegged at Rs 2 crore, while the Spanco business is project-based.

Pallavi Goorha Kashyup Oct 26, 2009 7:34 AM

IT sector advertising print declined by 10 per cent during January-August ’09, as compared to January-August ’08. Laptops/ notebooks category led IT sector advertising in print during this period with Dell Computer Corporation emerging as the top advertiser. Dell Inspiron 15 occupied the top position in the list of new IT products advertised in print during January-August ’09.

exchange4media Staff Oct 26, 2009 7:31 AM