Date-wise News

Flash mobs always manage to create quite a buzz and a lot of curious interest wherever they appear. Banking on this factor, Big Pictures recently used flash mob to promote its upcoming film ‘Do Knot Disturb’. Prior to this, Big Pictures had executed the same in Delhi. But how effective are flash mobs as an effective form of communication, especially in a country like India? exchange4media finds out.

Robin Thomas Oct 3, 2009 7:11 AM

The Media Users’ Research Council (MRUC) has signed a three-year contract with Hansa Research for the forthcoming editions of the survey. However, a unified study from the MRUC and National Readership Studies Council is planned for 2010. MRUC and NRSC officials state that that the MRUC-Hansa contract would make the latter the preferred partner for the study, but the brief is still open to other agencies.

Noor Fathima Warsia Oct 3, 2009 7:10 AM

Omnicom agencies have slowly but steadily been expanding their footprint in India, and it is now DDB’s turn to strengthen its presence here. In conversation with exchange4media, John Zeigler, President & CEO, DDB Asia Pacific, Japan & India, informed that DDB, along with local partner Mudra, is all set to make the DDB brand more visible in Indian, and this includes the launch of a second DDB agency. The deadline is end of 2009 or early 2010.

Noor Fathima Warsia Oct 3, 2009 7:09 AM

BigFlix Movie Rentals, the movie rentals division of BigFlix.com (a part of Reliance Big Entertainment), has unveiled the BigFlix Smart Client and the BigFlix WAP site, demonstrating its next generation mobility-centered hybrid service enhancement.

exchange4media Mumbai Bureau Oct 3, 2009 7:08 AM

Parle Products Pvt Ltd has expanded its product offering in India with the launch of Hide & Seek Bourbon biscuits. Hrithik Roshan, the company’s brand ambassador for Hide & Seek, is also the brand ambassador for this new product and a TV campaign featuring him is already on air across TV channels.

exchange4media Mumbai Bureau Oct 3, 2009 7:07 AM

CNN has introduced a unique digital destination christened CNNGo, which aims to be the ultimate insider guide for Asia’s greatest cities and an indispensable city lifestyle resource. Updated dozens of times throughout the day, CNNGo initially focuses on six cities – Bangkok, Hong Kong, Mumbai, Shanghai, Singapore, and Tokyo.

exchange4media Staff Oct 3, 2009 7:06 AM

Bank of Maharashtra has further expanded the roster of agencies for its creative, media, events and PR duties. It is learnt that the latest to join the list of empanelled agencies are Ogilvy India and PerceptH. The agencies already empanelled are: Lintas India that includes Lowe Lintas and Lintas Media Group, Rediffusion that includes Rediffusion Y&R and TME, Crayons and Goldmine. The client, however, is still tight-lipped about the development.

Noor Fathima Warsia Oct 3, 2009 7:05 AM

“We can see some very strong signs when you see the macro indicators of what was happening, Asia was not really that damaged… Some of the markets had a very dramatic slowdown and some markets just had slowdown, but still there was a growth. The overall advertising market should grow – it is an overall positive picture. We are having another decent year,” says Patrick Stahle, CEO, Aegis Media APAC.

exchange4media Staff Oct 3, 2009 7:03 AM

With the festive season well underway, people are gradually loosening their purse strings. Freebies, gift packs, discounts – FMCG players have pulled out all stops to attract customers. Coca-Cola, Pepsi, Dabur and Parle are some players that have come up with attractive schemes as in the previous years. All major players are eyeing 25-30 per cent growth in sales during the festive season this year. <br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36016&tag=31920&search=y target= _blank ><b>Festive Spends: Videocon in exclusive deal with DNA for 30 full-page ads</b></a><br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=35975&tag=31856&search=y target= _blank ><b>Festive Spends: White goods marketers eye 40 pc jump in sales during festive season</b></a><br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=35853&tag=31683&search=y target= _blank ><b>Festive Spends: Cau

exchange4media Staff Oct 3, 2009 6:58 AM