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Along with strengthening its foray into the international/ Asian market with strategic tie-ups with local Asian agencies across markets, Creativeland Asia has also been consolidating its presence in India. The agency is set to two offices here, including one in Kochi, which would be headed by Sudheer Krishnan.
exchange4media Mumbai Bureau Aug 23, 2008 9:01 AM
Aaren Initiative, the out-of-home company of Lintas IMAG, has promoted Vivek Lakhwara as CEO. Prior to this, Lakhwara has been President, Aaren Initiative. He had joined the Lintas family eight years ago.
exchange4media Mumbai Bureau Aug 22, 2008 8:33 AM
Sahara One is taking the ‘saas-bahu’ conflict to the reality platform with its new reality based dance show ‘Saas Vs Bahu’. The property will go on air from August 25, and will be aired Monday-Friday in the prime time band of 8 pm. The show has roped in 15 small screen saas-bahu celebrities as a team battling out and challenging each other.
exchange4media Mumbai Bureau Aug 22, 2008 8:32 AM
Zee TV has announced FPC changes in its weekend programming. Timings of shows like ‘Tata Indicom Ek Se Badhkar Ek’ and ‘Naaginn’ have been changed, while ‘Maayka’ will be aired five days a week. The channel has also effected a change in the format of its prime property ‘Hero Honda Sa Re Ga Ma Pa Challenge 2009’, the first time in its 13-year history.
exchange4media Mumbai Bureau Aug 22, 2008 8:28 AM
The competition couldn’t have been closer in the Hindi general entertainment channels. Star Plus is riding high with 311 GRPs, while Zee TV follows at 209 GRPs. Sony Television is back at the No. 3 spot with 130 GRPs, but the win is by just 2 GRPs. In its third week, Colors has garnered 128 GRPs this week. Star One has 93 GRPs, NDTV Imagine has 90 GRPs, and 9X has 75 GRPs.
exchange4media Mumbai Bureau Aug 22, 2008 8:26 AM
Heralded as the ‘Davos’ of the media world (that’s what the official website claims), the Media 360 Summit is being launched in Asia for the first time this year. The event will be held in Macau from September 16-18, 2008. Among the distinguished list of speakers are two familiar names – Sam Balsara and MEC Access India’s Rajneesh Chaturvedi.
exchange4media Mumbai Bureau Aug 21, 2008 8:58 AM
Devraj Sanyal has quit as CEO of Percept D’Mark India. He has expressed his desire to move on and float a new venture. The board of directors has accepted his resignation. However, Sanyal would continue as CEO till the end of the year.
exchange4media Mumbai Bureau Aug 20, 2008 8:30 AM
Reliance ADA Group is putting all its muscle behind the marketing initiatives of Big TV, the DTH venture from the Group that was launched on August 19. Market sources say that a figure of over Rs 100 crore has been earmarked for the marketing of this initiative. Big TV officials, however, haven’t confirmed or denied the figure.
exchange4media Mumbai Bureau Aug 20, 2008 8:29 AM
The various agreements between STAR Group and Balaji Telefilms have been terminated. STAR Group would be selling the 29.55 per cent stake that it had in Balaji Telefilms back to Balaji. The agreement that had created the JV between the two for south regional channels now stands terminated. The exclusivity clause of time slots that Balaji had with STAR also ends. In one sense, the move means benefits to STAR, Balaji and the Indian broadcasting fraternity.
exchange4media Mumbai Bureau Aug 20, 2008 8:28 AM
UTV Interactive, the gaming arm of UTV Software Communications Ltd, has entered into an agreement to acquire 80 per cent stake in True Games Interactive, a US-based online game publishing start-up. With this acquisition, UTV is now present across all platforms of gaming.
exchange4media Mumbai Bureau Aug 19, 2008 8:30 AM
In a bid to ramp up its creative team in Mumbai, PerceptH has appointed Anand Halady and Umesh Bhagwat as Creative Directors. Both would be reporting to Dilip Marathe, Creative Head, PerceptH Mumbai.
exchange4media Mumbai Bureau Aug 19, 2008 8:29 AM
Mahesh Chauhan has been elevated as Group CEO, Rediffusion, with immediate effect. Chauhan is taking over the reins from Arun Nanda (who would, however, continue to be involved in the capacity of Chairman) and would be looking after the group companies of Rediffusion that include TME, Wunderman, Showdiff, Rediffusion PR, OAP-Touchpoint and Rediffusion DYR.
exchange4media Mumbai Bureau Aug 19, 2008 8:26 AM
In a significant senior level change at Rediffusion, Mahesh Chauhan, hitherto President of only the advertising agency Rediffusion DYR, has been appointed as Group CEO. With this move, all brands in the Rediffusion Group, with the exception of Everest Brand Solutions and healthcare division Suddler and Henessey, would be reporting to Chauhan.
exchange4media Mumbai Bureau Aug 18, 2008 6:54 PM
Mediaedge:cia (MEC) has appointed T Gangadhar as Managing Director. He has taken charge from August 14. Interestingly, the company has not made any other announcement yet, but it is believed that Shubha George, MD of MEC India, would be seeing a change in her role, too, within the GroupM family. Gangadhar would be reporting to George.
exchange4media Mumbai Bureau Aug 18, 2008 8:22 AM
With all its brands set to go full steam in India, Aegis Media is shifting base to its new premises in Mumbai – Mittal Chambers, Nariman Point. Besides the Aegis Media India corporate headquarters, the new office would house Carat, Isobar, Posterscope and other Aegis Media Group brands, as and when they are launched.
exchange4media Mumbai Bureau Aug 18, 2008 8:21 AM
After the big screen it is time now for some Gandhigiri on the small screen. UTV Television is all set to co-produce with Smriti Irani Productions Ltd a drama series on the life and times of Mahatma Gandhi. This is for the first time that an Indian production house is planning a project for the world wide audience. Discussions with broadcasters in the US and the UK are in the pipeline.
exchange4media Mumbai Bureau Aug 16, 2008 8:19 AM
PerceptH has appointed Dilip Marathe as its Creative Head for Mumbai. Marathe will be reporting to Iqbal Raj, National Creative Director, PerceptH. He moves from Rediffusion DYR, where he had spent over 13 years.
exchange4media Mumbai Bureau Aug 13, 2008 8:34 AM
Pune, Jaipur and now Bangalore, to be followed by Chennai and Hyderabad – DNA is on an expansion spree. Industry sources have been talking about the Rs 100 crore investments that DNA had planned for its Bangalore edition. DNA officials informed that Rs 10-12 crore had been set aside for the marketing of this edition, the target launch date of which is end-2008.
exchange4media Mumbai Bureau Aug 13, 2008 8:33 AM
From Internet to offline to DTH and now mobile, Shaadi.com is expanding its matrimonial services to different platforms to reach out to a varied audience. The matrimonial portal has now entered into a strategic tie-up with Vodafone, called ‘Shaadi.com on Vodafone’. This initiative is powered by Mauj Mobile.
exchange4media Mumbai Bureau Aug 12, 2008 8:35 AM
NDTV Imagine is all geared to launch its second channel – Imagine Showbiz. The initiative, a joint venture between NDTV Imagine and Cinestar Advertising, is scheduled to go on air on August 15, 2008. The 24-hour channel would focus on Bollywood business and entertainment.
exchange4media Mumbai Bureau Aug 12, 2008 8:23 AM
UTV Global Broadcasting Ltd (UGBL), the broadcasting arm of UTV Software Communications Ltd, is launching two of its movie channels – World Movies and UTV Movies – on the Dialog TV DTH platform in Sri Lanka.
exchange4media Mumbai Bureau Aug 9, 2008 8:41 AM
Following the recent Videocon win, Saatchi & Saatchi Delhi has beefed up its creative team. The agency has brought in Nandu Narasimhan as Executive Creative Director for its Delhi and Bangalore branches. This apart, Saatchi & Saatchi has also appointed Jayant Matthew and Tuhin Sen as Creative Directors.
exchange4media Mumbai Bureau Aug 9, 2008 8:29 AM
Music Broadcast Pvt Ltd-owned Radio City has plunged into the online digital platform with the launch of its music portal PlanetRadiocity.com. Providing resources to everything related to music, PlanetRadiocity.com is an all-inclusive music portal that claims to offers its users a comprehensive, diverse and unique array of features.
exchange4media Mumbai Bureau Aug 8, 2008 8:20 AM
Madison Media has had a busy time in the last four months, starting April 2008. The Sam Balsara-led media agency has added big ticket accounts to its kitty in this period that include IndianOil, Max New York Life, Spice Jet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail and Bharti DTH. The cumulative size of these news wins is pegged at Rs 325 crore.
exchange4media Mumbai Bureau Aug 7, 2008 8:18 AM
‘Bigg Boss Season 2’ is all set to go on air on Colors from August 17. The show will be telecast Monday to Sunday from 10-11 pm. Further, there will be a half an hour live and unedited slot starting from the second week that will be aired from 12.30 am to 1 am. The show’s hostess is none other than Shilpa Shetty, winner of last season’s ‘Big Brother UK’.
exchange4media Mumbai Bureau Aug 7, 2008 8:16 AM
Starcom MediaVest Group on August 5 rolled out a new proprietary and ongoing research product IntenTrack that would help measure marketing accountability – Intent. Through this product the Group can track nearly 1,000 people across five cities in India on a week to week basis to understand ‘Intent’, how it influences behaviour and how it is itself influenced by brand interactions.
exchange4media Mumbai Bureau Aug 6, 2008 8:17 AM
With the Asia Pacific pay-TV revenues set to top $40 billion in 2008, the buzz is around the CASBAA Convention 2008, which will be held in Hong Kong on October 28-30. Themed ‘Subscribe to the Future – All Eyes are on Asia’, the three-day CASBAA Convention 2008 has invited more C-level executives as expert speakers to share their insights on the fast-changing pay-TV business.
exchange4media Mumbai Bureau Aug 5, 2008 8:49 AM
It could be said to be a role reversal of sorts. Hindi TV serials, besides being a major source of entertainment and advertising gateway, have now become a lucrative platform to promote upcoming releases. ‘Baa Bahoo aur Baby’ on Star Plus did a coup of sorts when it roped in Katrina Kaif to promote her latest film ‘Singh is Kinng’, and aMap numbers show that this exercise has paid off very well for all concerned.
exchange4media Mumbai Bureau Aug 5, 2008 8:42 AM
After a stint of over three years, Anupriya Acharya would be moving on from TME as its President and is relocating to Singapore. Divya Radhakrishnan, hitherto Senior Vice President and Head – National Buying and New Initiatives, has been elevated as President of the agency. Acharya is expected to relocate to Singapore by September 2008.
exchange4media Mumbai Bureau Aug 4, 2008 8:22 AM
Saif Ali Khan has been signed on as the male brand ambassador for Head & Shoulders anti dandruff shampoo. The new Head & Shoulders campaign featuring the actor broke on various TV channels on August 1. The TVC, which has been shot in Bangkok, has been conceived by Saatchi & Saatchi.
exchange4media Mumbai Bureau Aug 2, 2008 8:58 AM
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