Date-wise News

With the Asia Pacific pay-TV revenues set to top $40 billion in 2008, the buzz is around the CASBAA Convention 2008, which will be held in Hong Kong on October 28-30. Themed ‘Subscribe to the Future – All Eyes are on Asia’, the three-day CASBAA Convention 2008 has invited more C-level executives as expert speakers to share their insights on the fast-changing pay-TV business.

exchange4media Mumbai Bureau Aug 5, 2008 8:49 AM

Encouraged by the tremendous response received last year, Friends FM is doing a re-run of its ‘Saat Din e Saat Gaadi’ contest. The initiative is to induce more trials and thereby, capture a larger listener base. The contest had generated nearly one million SMSes in 2007.

exchange4media Staff Aug 5, 2008 8:48 AM

AXN is all set to air the third edition of ‘The Amazing Race Asia’ from September 11. Nearly 19 million viewers across Asia had followed the second season of the ‘Race’. Among the Season 3 participants are former Miss Universe Natalie Glebova and an Indian duo comprising a former air-hostess and her cousin.

exchange4media Staff Aug 5, 2008 8:47 AM

Future TV, the in-store television network brand in the ambience of consumption, has introduced six different offerings to help advertisers plan a more robust and precise campaign. The sales packages, classified on the basis of consumption formats, will help advertisers reach out to audiences with the required ‘wallet power’.

exchange4media Staff Aug 5, 2008 8:47 AM

Percept Gulf, a Percept Hakuhodo company, has recently bagged the creative duties for six accounts – Pehla, Careerunity.com, Fair & Handsome, Himani Navratna Oil, Mazda and Ziebart. Incorporated in 1998, Percept Gulf is a JV between Percept Ltd and Hakuhodo Percept.

exchange4media Staff Aug 5, 2008 8:46 AM

In its bid to provide relatable, innovative and relevant entertainment to its viewers, National Geographic Channel has unveiled its new packaging, new website and an all new content line-up in August. Enhanced interactivity, information and engagement are the new focus areas for this revamp exercise.

exchange4media Staff Aug 5, 2008 8:45 AM

Ambika Sharma, National Head, Jagran Solutions, a unit of Jagran Prakashan Ltd, has been invited to be part of the jury at The MAA Globes Awards 2008, organised by MAA Worldwide. Sharma will represent the Asia Pacific region, along with other jury members, at the Awards, to be held in the US in October.

exchange4media Staff Aug 5, 2008 8:44 AM

If the Mayor of Mumbai, Dr Shubha Raul, has her way, the bustling metro will get some much needed relief from hoardings featuring political leaders and messages of myriad hues. Keeping in mind the forthcoming Ganpati festival, Raul plans to commercialise the political ads across Mumbai and restrict the promotions to authorised sites.

exchange4media Staff Aug 5, 2008 8:44 AM

TDSAT has issued notices Tata Sky over a petition alleging illegal removal of prime channels by the DTH operator from its basic package, forcing its subscribers to pay more. The Tribunal also issued notice to TRAI after the West Bengal-based Federation of Consumer Associations submitted that it had failed to discharge its duties by not enforcing the mandatory conditions of providing a la carte on DTH operators.

exchange4media Staff Aug 5, 2008 8:43 AM

It could be said to be a role reversal of sorts. Hindi TV serials, besides being a major source of entertainment and advertising gateway, have now become a lucrative platform to promote upcoming releases. ‘Baa Bahoo aur Baby’ on Star Plus did a coup of sorts when it roped in Katrina Kaif to promote her latest film ‘Singh is Kinng’, and aMap numbers show that this exercise has paid off very well for all concerned.

exchange4media Mumbai Bureau Aug 5, 2008 8:42 AM

The Bhubaneshwar Court has issued an interim Restraint Order on MRUC, barring it from using the masthead of Oriya daily Pragativadi for any purpose till the suit filed by Pragativadi against MRUC for reflecting incorrect readership figures is settled.

exchange4media Staff Aug 5, 2008 8:40 AM

It has been a month since Shiv Sethuraman took charge at TBWA\India as CEO. His appointment was seen as a key move from the group to strengthen its India operations. Now, with the complete buyout of TBWA\India just weeks away, Sethuraman has already chalked out the immediate attention areas for the agency. The list includes the creative focus, transition of disruptive thinking to disruptive work, growth across offices and the move to create a fully integrated agency for TBWA and Tequila capabilities.

Noor Fathima Warsia Aug 5, 2008 8:39 AM

Rupert Murdoch, Chairman and CEO, News Corporation announced the launch of the Dow Jones India Titans 30 in Mumbai on August 4. With this, Dow Jones Indexes, a leading global index provider, is expanding its Dow Jones Global Titans family by adding a blue-chip index for India.

exchange4media Staff Aug 5, 2008 8:38 AM

Global media baron Rupert Murdoch plans to buy 20-26 per cent in the Sakaal Group’s upcoming Marathi news channel Saam TV, slated for an August-15 launch. This is a part of his proposal to invest around $100 million in six regional channels in India within a year.

exchange4media Staff Aug 5, 2008 8:37 AM