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Following its foray in the southern region, Creativeland Asia has been sprucing up its staff strength. The agency has roped in Neil Flory as Executive Creative Director. He will be working closely with Raj Kurup, Chairman & CCO, and Vikram Gaikwad, Partner and Executive Creative Director, Creativeland Asia.
exchange4media Mumbai Bureau Sep 9, 2008 8:19 AM
Close on the heels of launching Water, its brand strategy and design consultancy, the Mudra Group on September 8 unveiled its unit for integrated rural solutions, Christened Terra, the unit will offer its clients a range of rural marketing services such as research, strategic planning, on-ground consumer activation, retail activation, etc.
exchange4media Mumbai Bureau Sep 9, 2008 8:18 AM
Radio Computing Services (RCS) India has announced the launch of AirCheck, its radio monitoring services for commercial FM stations, in Indore. The Indore launch marks its 14th city and first B category market in India.
exchange4media Mumbai Bureau Sep 6, 2008 10:09 AM
Gujarati Mid-day, Mumbai's Gujarati evening newspaper, has introduced a 16-page real estate broadsheet section, ‘Hot Property’, that goes out with the newspaper every Saturday. The supplement has already signed up 23 advertisers.
exchange4media Mumbai Bureau Sep 6, 2008 9:55 AM
Ashish Medhekar has been appointed as Executive Vice-president and Head - Mumbai Operations of Everest Brand Solutions. He brings 17 years of advertising and direct marketing experience.
exchange4media Mumbai Bureau Sep 6, 2008 9:54 AM
Sony Entertainment Television has announced its ‘Indian Idol 4’ marketing campaign. This season the show will address the aspirations of ‘Young India’. The tagline for the campaign is ‘Yeh Style, Yeh Music, Yeh World Hamara Hai’. Leo Burnett has conceptualised and executed the campaign.
exchange4media Mumbai Bureau Sep 6, 2008 9:53 AM
Even as the entire country has set about celebrating the 11-day long Ganesh Mahotsav, various media platforms too have joined in the festivities. As in the previous years, FM stations in Mumbai have lined up various on-air and on-ground activities. exchange4media takes a look what to expect during this year’s Ganesh Mahotsav.
exchange4media Mumbai Bureau Sep 4, 2008 8:17 AM
UTStarcom, which has entered into a pact with Aksh Optifibre to deploy the former’s end-to-end RollingStream Internet Protocol TV (IPTV) solution, has announced the rollout of its service in 20 cities on Bharat Sanchar Nigam Ltd’s ADSL 2+ network.
exchange4media Mumbai Bureau Sep 3, 2008 8:20 AM
Placing brands strategically in various films is passé, it is now time for brand mascots to take a bow in films. Britannia’s Treat mascot, Funtoon, will make his ‘debut’ as an animated character in the forthcoming children’s film ‘Hari Puttar - A Comedy of Terrors’.
exchange4media Mumbai Bureau Sep 3, 2008 8:17 AM
TheOneAlliance-MSM Discovery Pvt Ltd has appointed Rajesh Kaul as President. He took charge from September 1. Kaul moves from ESPN, where he had been heading the distribution and marketing nationally for ESPN Software since its establishment.
exchange4media Mumbai Bureau Sep 3, 2008 8:15 AM
Sify Technologies Ltd has inked a pact with Google Inc to bring the Google Apps suite of communication and collaboration tools to Indian Internet users. These applications would include tools such as mail, chat, online documents, calendar and sites. Sify plans to launch these services for its users in the coming months.
exchange4media Mumbai Bureau Sep 2, 2008 8:16 AM
It helps to bring a rumour under the scanner. WPP has put to rest all speculations on the Bates 141 and Grey Worldwide merger. Responding to exchange4media’s take on the rumour, Bates 141 and WPP has issued a statement categorically stating that there are no plans to merge Bates 141 and Grey Worldwide.
exchange4media Mumbai Bureau Sep 2, 2008 8:11 AM
Nick along with Boost has announced ‘Let’s Just Play’ – an initiative to motivate kids and their parents to work towards a healthy and playful lifestyle. The ‘Let’s Just Play’ movement will kick off with an initiative where Nick would go blank for 30 minutes on September 27 to encourage kids to step out and play outdoors.
exchange4media Mumbai Bureau Aug 30, 2008 8:13 AM
Multi Screen Media Pvt Ltd has announced the appointment of Gurdip Bhangoo as Head of Programming for its flagship GEC Sony Entertainment Television. Bhangoo will be reporting to Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television. He comes on board from October 1, 2008.
exchange4media Mumbai Bureau Aug 30, 2008 8:07 AM
Navin Shah, CEO of P9 Integrated, has been promoted to CEO of media conglomerate Percept Picture Company. He will also continue in his current role of CEO of P9 Integrated, a post he had taken charge of in December 2007.
exchange4media Mumbai Bureau Aug 30, 2008 8:06 AM
The Mudra Group on August 28 unveiled Water, its brand strategy and design consultancy. Water will operate in the domain of high end consulting and offer services in the entire branding value chain. Sources close to the development have disclosed to exchange4media that Union Bank of India is the first client of Water.
exchange4media Mumbai Bureau Aug 29, 2008 8:11 AM
impact, the weekly from exchange4media Group organised a Roundtable on Compact newspapers in Mumbai on August 28 to delve on whether compact newspapers were the future of the newspaper industry. The panel that included members from publications, advertisers, advertising agencies and research agencies stated that at the end of the day, it was the content that mattered. However, in the evolving Indian industry, compact allowed segmentation and hence, better targetting. Aakar Patel, Director, Hill Road Media moderated this discussion. The impact Roundtable on Compact Newspapers was presented by Yuva.
exchange4media Mumbai Bureau Aug 29, 2008 8:09 AM
Continuing with its move to target the Young Urban Mobile Professionals across India (YUMPIs), Mid-Day is launching a new brand campaign on September 1 and has earmarked an ad spend of around Rs 6 crore. The new positioning campaign seeks to highlight the relationship the paper has with its readers.
exchange4media Mumbai Bureau Aug 28, 2008 8:15 AM
Developing and strengthening its Retail Practice, O&M India has announced the appointment of Rahul Saigal as Vice President, Retail. The Retail Practice is aligned with OgilvyAction. Saigal will be based in Mumbai and report to Sanjay Thapar, Group President, North & East, O&M India.
exchange4media Mumbai Bureau Aug 28, 2008 8:13 AM
Come September and three general entertainment channels are set to launch new shows. While SAB and Star One have opted for the comedy genre with ‘Main Kab Saas Banoongi’ and ‘Paani Puri’, respectively, NDTV Imagine will be launching a love saga, ‘Chand Ke Paar Chalo’.
exchange4media Mumbai Bureau Aug 28, 2008 8:08 AM
OMD, the media services division of Omnicom, has just completed the fieldwork for its consumer study ‘Pathway Study’ across eight Asian markets, including India. The results of the study would be released in early October 2008. OMD India officials are excited about the kind of insights that this study throws up, which would allow sharper communication planning.
exchange4media Mumbai Bureau Aug 28, 2008 8:08 AM
O&M has bagged the creative duties of IDBI Bank Ltd. The agency will be handling the corporate and product advertisements for IDBI, which had recently revamped its business and organisation structure. The strategic repositioning of the brand would be further aided by O&M through appropriate communication. Maxus is the media agency.
exchange4media Mumbai Bureau Aug 27, 2008 8:30 AM
The High Court of Madhya Pradesh bench at Indore on August 22, 2008, admitted a writ petition by NaiDunia Media challenging the Indian Readership Survey (IRS), 2008 R1 report and has issued notices to the Media Research Users Council (MRUC) and others.
exchange4media Mumbai Bureau Aug 27, 2008 8:29 AM
MindShare Fulcrum saw a new head a few months back in Sudipto Roy, who was appointed GM in April 2008. The agency that handles the largest advertiser in India, Hindustan Unilever, has now appointed Jignesh Ghelani as Buying Head. Ghelani would report to Roy, who in turn reports to MindShare India MD R Gowthaman.
exchange4media Mumbai Bureau Aug 27, 2008 8:29 AM
Publicis India has entered into a 12-month partnership with the National Centre for Performing Arts (NCPA), Mumbai’s flagship cultural institution, reflecting the agency’s corporate social responsibility drive regarding promoting cultural activities.
exchange4media Mumbai Bureau Aug 26, 2008 8:13 AM
Andrew Swinand has been appointed to the newly-created role of President of Global Operations at Starcom MediaVest Group. Along with his regional management responsibilities, Swinand’s role will include the creation of new client-facing service models across the network and the expansion of the successful technology practice.
exchange4media Mumbai Bureau Aug 26, 2008 8:12 AM
Social networking site BigAdda.com on August 25 announced the launch of its mobile version ‘MobileAdda’. The launch of Mobile Adda would enable Bigadda.com to reach out to a wider spectrum of users. BigAdda.com will be using television, radio, online and mobile to promote MobileAdda, and has earmarked around Rs 10 lakh for this.
exchange4media Mumbai Bureau Aug 26, 2008 8:11 AM
PerceptH has bagged the creative duties for Integrated Group following a multi-agency that also saw the participation of JWT, DraftFCB Ulka, O&M, and McCann Erickson. The account size for the first year has been pegged at around Rs 10 crore. This is PerceptH’s third account win in the last one month.
exchange4media Mumbai Bureau Aug 26, 2008 8:10 AM
Aamir Khan dons the dual role of a Punjabi couple bickering on their wedding night in Tata Sky’s new TVC. The TVC, which breaks across major channels on August 25, highlights the
exchange4media Mumbai Bureau Aug 25, 2008 8:52 AM
Tapping into the growing craze for football in the country, Neo Sports now brings the latest season of the Bundesliga (German football league) to India. The matches are being aired over the weekends on Saturdays at 3:30 am and 7:00 pm and on Sundays at 8:30 pm.
exchange4media Mumbai Bureau Aug 23, 2008 9:04 AM
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