Date-wise News

Jewellery brand Gili has roped in Bipasha Basu as brand ambassador. The Gili brand had earlier been wholly acquired by integrated diamond and jewellery manufacturer and retailer Gitanjali Group. A TV campaign featuring the actress has already recently gone on air major channels.

exchange4media Staff Aug 16, 2008 8:27 AM

In a bid to promote a healthy and environment friendly way of life, i-Next, the compact daily from Jagran Prakashan Ltd targeted at the youth, recently held cross-country bicycle marathons simultaneously in nine cities that it is present in – Kanpur, Lucknow, Meerut, Agra, Dehradun, Allahabad, Varanasi, Patna and Ranchi.

exchange4media Staff Aug 16, 2008 8:27 AM

It seems the nation, and various advertisers, can’t get enough of India’s latest ‘Golden Boy’, Abhinav Bindra. One such advertiser joining the ‘Congratulate Bindra’ brigade is OOH Media. The out-of-home agency is releasing four vignettes featuring the Olympic Gold medalist as part of its property called ‘Know your OOH Hero’.

exchange4media Staff Aug 16, 2008 8:26 AM

World cinema will now be available at the click of a mouse. NDTV Lumiere, the entertainment initiative from NDTV Ltd, has joined hands with online entertainment portal Jaman.com to facilitate downloads of movies in its extensive acquisition list for $2 per download. The service is available in India and SAARC territories.

exchange4media Staff Aug 16, 2008 8:25 AM

It’s a word that is usually uttered in whispered tones and any mention is usually accompanied by embarrassed giggles or disapproving stares. But if BBC World Service Trust has its way, the word ‘condom’ would become a part of everyone’s lingo and even mobile phone ringtones.

exchange4media Staff Aug 16, 2008 8:24 AM

Even as rising costs have made people cut down on their eating out, McDonald’s India in a bid to further boost its quick service restaurants has introduced a major marketing initiative, ‘Sab Lucky’, in an exclusive partnership with General Motors India and Nokia. The initiative seeks to reward McDonald’s customers and encourage repeat visits.

exchange4media Staff Aug 16, 2008 8:23 AM

Pizza Hut has recently introduced Full Punjabi, a new range of pizzas with toppings inspired by Punjabi cuisine. The pizza chain has now come up with a new television campaign to support this launch that celebrates the Punjabi spirit of indulgence and large heartedness.

exchange4media Bangalore Bureau Aug 16, 2008 8:22 AM

Continuing with its Youngistaan attitude, Pepsi is ready with a new TVC, and this time it has the foursome of MS Dhoni, Sreesanth, Rohit Sharma and Robin Uthappa to carry forward the brand message. The TVC is slated to break in the last week of August.

exchange4media Staff Aug 16, 2008 8:21 AM

ESPN-STAR Sports (ESS) has inked a long-term deal for exclusive rights to broadcast TNA Wrestling across the Indian Sub-continent, including India, Pakistan, Nepal, Sri Lanka, Bangladesh, Bhutan and Maldives. With this deal, TNA will return to STAR Sports starting September 3 with two popular TNA programmes.

exchange4media Staff Aug 16, 2008 8:20 AM

After the big screen it is time now for some Gandhigiri on the small screen. UTV Television is all set to co-produce with Smriti Irani Productions Ltd a drama series on the life and times of Mahatma Gandhi. This is for the first time that an Indian production house is planning a project for the world wide audience. Discussions with broadcasters in the US and the UK are in the pipeline.

exchange4media Mumbai Bureau Aug 16, 2008 8:19 AM