`Date-wise News`

Genre check: Still room for more in Marathi GEC market; Zee Marathi leads the pack

The Marathi GEC genre has been witnessing some action of late with the introduction of some new players. According to TAM data, Zee Marathi leads this genre, followed by ETV Marathi in Maharashtra. Media planners believe that there is still space for new entrants and the Maharashtra market can support and sustain another Marathi GEC.

exchange4media Staff Oct 24, 2008 8:48 AM

SRK, Saif, and Kareena star in Airtel Voice Message new TVC

There is a world of difference between the written word and the spoken word, especially when it comes to expressing one’s love. Bollywood A-list stars Shah Rukh Khan, Saif Ali Khan and Kareena Kapoor go on to demonstrate how the spoken message makes all the difference in the new ad to promote Airtel’s Voice Message service.

exchange4media Staff Oct 24, 2008 8:47 AM

I&B Ministry directs Star One to adhere to programme code

The Ministry of Information & Broadcasting has issued an advisory to Star One channel for using offensive words against one community an episode of its show ‘The Great Indian Laughter Challenge - 2’, which was telecast on June 23, 2006.

exchange4media Staff Oct 24, 2008 8:41 AM

Creative Thinks Media bags creative & media duties of Diamond Group’s Sisco

Creative Thinks Media, a five-year old creative agency run by Ritesh Malik, Afzal Khan and Satvinder Kaur, has won the creative and media duties of Sisco, the sports wear brand from Diamond Group. The account size is pegged at around Rs 2 crore. The 360-degree initiative will have a major focus on radio.

exchange4media Staff Oct 24, 2008 8:40 AM

John Miller strengthens base and brand in India; earmarks ad spend of Rs 30 cr

Future Brands is bullish about its menswear brand John Miller. The plans to make the brand a Rs 100-crore entity in 2008-09 and will be embarking on a new television campaign in February 2009. Future Brands also opened its exclusive John Miller retail showroom at Kalaghoda, Mumbai, on October 23.

exchange4media Staff Oct 24, 2008 8:40 AM

JCDecaux teams up with Aaren Initiative and O&M to promote mobile services in Delhi

Continuing with the trend of eye-catching street furniture campaigns in Delhi, JCDecaux India has joined hands with Aaren Initiative and O&M to deliver three innovations in a row for Tata Indicom, Nokia and Vodafone.

exchange4media Staff Oct 24, 2008 8:38 AM

Online vertical ad network Networkplay.in to break even in 2009

Online vertical ad network Networkplay.in, which was launched on October 15 this year, aims to break even within a year of its launch. The online venture, set up by ex-Yahoo! employees, is backed by Network18’s venture funding arm Capital18 and Goose Fish Media Ventures.

Robin Thomas Oct 24, 2008 8:37 AM

Himanshu Shah appointed GM/Principal Communication Consultant at Digital Direction

Digital Direction, a strategic service from Media Direction, functioning under the umbrella of RK Swamy Media Group, has appointed Himanshu Shah as its National Head in the capacity of General Manager/ Principal Communication Consultant. He will be reporting to S Yesudas, CEO, RK Swamy Media Group.

exchange4media Mumbai Bureau Oct 24, 2008 8:36 AM

Inaugural Twenty20 Champions Awards given away; schedule finalised for Champions League T20

The schedule and groupings for the inaugural Champions League Twenty20 season were finalised in Delhi on October 23. The evening also saw the inaugural Twenty20 Champions Awards being presented to the best performers from the domestic leagues of the constituent countries of Champions League Twenty20.

exchange4media Staff Oct 24, 2008 8:35 AM