Date-wise News

Karl Gomes has been appointed as National Creative Director for the new addition to Rediffusion Y&R’s creative strength – Digital.

exchange4media Mumbai Bureau Nov 3, 2008 5:58 PM

Rajat Sharma’s India TV has formed a new company, India TV Interactive (ITVI) Pvt Ltd,

exchange4media Staff Nov 3, 2008 4:34 PM

The main of newspapers saw the maximum advertising in print during the period January-September 2008. While TV channel promotion in print grew by 25 per cent in this period, radio promotion in print jumped by 63 per cent. The period also saw a 13 per cent hike in sales promotional ads in print.

exchange4media Staff Nov 3, 2008 6:42 AM

7 Seas India Pvt Ltd has recently been awarded the exclusive outdoor advertising rights at four railway stations in Mumbai – Churchgate, Marine Lines, Charni Road and Grant Road. The contract is for a period of one year and includes advertising rights on the glow signs and other displays already installed at these stations.

exchange4media Staff Nov 3, 2008 6:41 AM

For years people have been used to the tangy, orangy taste of Fanta. Now, Coca-Cola has launched Fanta Apple to challenge people’s taste buds and is inviting them to ‘Go Bite’ the new flavour. The beverage company has also signed up the spunky Aditi of ‘Jaane Tu Ya Jaane Na’ – Genelia D’Souza – to bring in the zing to the campaign.

exchange4media Staff Nov 3, 2008 6:40 AM

ENIL, popularly known as Radio Mirchi, has announced reported a net loss of Rs 3.27 crore in the second quarter ended September 30, as against a net profit of Rs 63 lakh in the corresponding quarter last year. This loss was attributed to amortisation of license fee and depreciation charges on equipment in 22 new stations.

Robin Thomas Nov 3, 2008 6:39 AM

Zee News Ltd and Sky B (Bangla), a leading media player of Bengal, have entered into a strategic partnership, wherein Zee News would now handle marketing, ad sales and programming initiatives of Sky B’s Akaash Bangla against an agreed fee structure. Through a separate agreement, Zee News will also acquire a 26 per cent stake in Sky B.

exchange4media Staff Nov 3, 2008 6:38 AM

With the dates for the Assembly elections in five states nearing, political parties have increased their poll activities and so have the news channels. Debates, talk shows, interviews, candidate profiles, political parties’ performance appraisals – the programme line-up is varied and exhaustive. exchange4media takes a peek at what to expect.

exchange4media Staff Nov 3, 2008 6:38 AM

The Association of Radio Operators of India (AROI) has recommended 49 per cent FDI limit for entertainment radio in Phase III expansion of FM radio, while FDI limit for news should be at 25 per cent. AROI has also stressed on allowing news and current affairs on private FM radio and called for frequency allocation at district level.

exchange4media Staff Nov 3, 2008 6:37 AM

With the Government declaring the poll dates for Assembly elections in five states, the great India election Juggernaut has been set rolling. With it begin the high decibel rhetorics, relentless campaigning, mega money and one of the few occasions when ad agencies and political parties directly collaborate with each other. exchange4media takes a look at the emergence of political advertising in India.

exchange4media Staff Nov 3, 2008 6:36 AM

The problem between the Federation of Western India Cine Employees (FWICE) and various production houses has pushed broadcasters to their limit. The repeat programming on primetime slots has led broadcasters to issue an ultimatum to both FWICE and producers that if the problem is not solved by November 9, 2008, they would stop the commissioning of fresh episodes completely. Advertisers, too, say that if broadcasters resorted to repeat programming, it would pose a concern to them.

Noor Fathima Warsia Nov 3, 2008 6:35 AM