RK Swamy Media Group gets busy with restructuring & establishing new processes
The RK Swamy Media Group is gearing up for a rough 2009. From restructuring exercises in some of its offices to the establishment of new processes in the company to the consolidation of the new verticals that the group had launched in the year, the RK Swamy Media Group has its hands full.

The RK Swamy Media Group is preparing for a rough 2009. From restructuring exercises in some of its offices to the establishment of new processes in the company to the consolidation of the new units that the agency launched in the year, the Group has its hands full.
S Yesudas, CEO, RK Swamy Media Group, informed that the last year had seen the agency busy with many new initiatives. These included launch of new divisions in the domains of digital and radio; launch of the second agency Hansa Media Services and an internal restructuring. The year also saw the creation of the holding group RK Swamy Media Group with five operating verticals comprising Media Direction, Digital Direction, Hansa Media Services, Radio Direction and Hansa Outdoor.
Yesudas added, “All the new offerings have ensured a top line growth of almost 250 per cent in two years. Incidentally, Digital Direction is perhaps the only digital agency that can boast of picking up a digital AOR within just four months of its launch.”
Speaking further on the economic slowdown and its impact, he said, “The need of the hour is radical thinking, full accountability and tangible results to clients. We have just launched two new processes – ‘Brand Chemistry’, which is a business audit with clients in order to be in sync with their new practices and revised agenda, and ‘Market Beat’, where we actually interact with dealers, distributors, competitors and consumers. Our Vice-President, Communication Partner (North), Shan is driving this.”
The agency’s seniormost hand, PRP Nair, would take on the role of leading the Training and Talent development for RK Swamy Media Group. The Group has also restructured the Mumbai operations of Media Direction into three strategic business units. Yesudas elaborated, “Each is headed by our able managers, Raghu, Tanvi and Rajendran. Each group has a combination of AOR and full service clients. Also, proactive offerings to all clients would form a critical component of the new structure from an SBU. This is driven by our Vice-President, Communication Partner (West), Satya.”
Yesudas further explained that the agency had been able to take new initiatives on various clients. Citing a few examples, he informed, “We were a part of designing a structure for better engagement with the trade, based on our inferences from our process ‘Consumer Pathway’ for one of our clients. On another client, we embarked upon a ROI media deal with publication houses. This worked on the basis of an alliance to take the traditional classified advertising, online, based on a long term revenue sharing mechanism. Rahul, General Manager, Principal Communication Consultant, (South) is leading this initiative.”
The RK Swamy Media Group is excited with its performance. “In the last two years, we have a registered a track record of winning 20 new business assignments. RECMA Compitch rating of B+ in the first year itself; victory in the global pitch of Visa International, where India played a critical role, industry awards and recognitions; Team Media Direction’s representation at Cannes 2009 under the Young Media Lions category have all added to our cheer. Why should we not be excited?” asked Yesudas.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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