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Date-wise News

JCDecaux spreads festival cheer via Bluetooth

JCDecaux spreads festival cheer via Bluetooth?blur=25

In this era of wired and wireless connectivity, outdoor advertising is going hi-tech to stay ahead. JCDecaux concluded its innovative campaign on January 2, 2009, wherein it made use of the Bluetooth technology to greet people Merry Christmas and Happy New Year.

exchange4media Mumbai Bureau Jan 3, 2009 7:18 AM

Vdopia inks strategic video advertising deal with Web18

Vdopia inks strategic video advertising deal with Web18?blur=25

Vdopia on January 2, 2009 announced an online video advertising deal with Web18 under which, Web18 will use the Vdopia Video Ad Platform for delivering ads on its video content, while Vdopia Ad Network will procure and serve advertisements for all video content across all Web18 sites.

exchange4media Mumbai Bureau Jan 3, 2009 7:17 AM

Radio Mirchi takes safe & fun driving plank on ground with ‘CBF Stunner 10’

Radio Mirchi takes safe & fun driving plank on ground with ‘CBF Stunner 10’?blur=25

Radio Mirchi has joined hands with Honda Motorcycle and Scooter India Pvt Ltd to hunt for the ‘CBF Stunner 10’. The nationwide campaign is expected to culminate in February 2009. With the objective of promoting safe and fun driving, the ‘CBF Stunner 10’ is looking for biker boys with the ‘X’ factor.

exchange4media Mumbai Bureau Jan 3, 2009 7:16 AM

Jagran launches Pune edition of its English weekly ‘City Plus’

Jagran launches Pune edition of its English weekly ‘City Plus’?blur=25

‘City Plus’ from Jagran Prakashan Ltd has launched its edition in Pune (Aundh/ Baner) on January 2, 2009. The initial print run of the Pune edition is 35,000 copies. City Plus is targeted at the upper middle class and is being distributed at select commercial and residential areas.

exchange4media Mumbai Bureau Jan 3, 2009 7:15 AM

BSNL empanels Euro RSCG, Mudra, PerceptH & Prachar for its ad biz; ac size Rs 150 cr

BSNL empanels Euro RSCG, Mudra, PerceptH & Prachar for its ad biz; ac size Rs 150 cr?blur=25

Telecom company Bharat Sanchar Nigam Ltd (BSNL) has empanelled Euro RSCG, Mudra, Percept H and Prachar Advertising for its creative business. The account size is pegged at Rs 150 crore. The media biz would be with Motivator that had pitched for the business along with Mudra, and Prachar.

exchange4media Staff Jan 3, 2009 7:15 AM

‘A lot of agencies win awards for ‘patli gali’ advertising’

‘A lot of agencies win awards for ‘patli gali’ advertising’?blur=25

A lot of agencies win awards for ‘patli gali’ advertising, which no one has even seen, feels Rohit Ohri, Managing Partner, JWT Delhi. “But yes, winning at the Cannes Lions, or the Agency of the Year Award at Effies carries a lot of brand equity with it… Unfortunately, people associate creativity with the number of awards won and how extensively it is reported in the media,” he adds.

exchange4media Staff Jan 3, 2009 7:14 AM