exchange4media Mumbai Bureau

content@exchange4media.com @exchange4media Mumbai Bureau

Sport18, the sports marketing division of Network18, will be holding the ‘BSA Hercules Cyclothon Bengaluru 09’ on October 11. The event is being dubbed as the first ever mass mobilising cycling event in the country. Sport18 has also partnered with the Cycling Federation of India for this annual event.

exchange4media Mumbai Bureau Aug 14, 2009 9:48 AM

DishTV has introduced what it calls ‘Life Services’ by converging the Internet with the television medium, which is providing Internet services on television to reach out to the masses across India. This move is seen as an effective way to enable anytime access to ‘life services’ like travel, job search and matrimony.

exchange4media Mumbai Bureau Aug 14, 2009 9:19 AM

Radio Misty is donning a new look and feel from this Independence Day. The FM station is using both on-air and on ground extensively as a promotional tool to spread the awareness of the revamp. Radio Misty will be also introducing new shows such as ‘Aap ki Mehfil’.

exchange4media Mumbai Bureau Aug 14, 2009 9:17 AM

Eros International Plc, UK, on August 13 announced the appointment of AP Parigi as Group CEO for its India operations. Parigi had recently stepped down as ENIL’s (Radio Mirchi) Managing Director and is scheduled to complete his tenure by September 30, 2009.

exchange4media Mumbai Bureau Aug 14, 2009 9:16 AM

In possibly one of the largest of its kind re-branding exercises, all 38 FM stations operating under the SFM brand have now be rebranded as Red FM. These include 23 FM stations of South Asia FM Ltd (SAFL), 14 stations of KAL Radio Ltd, and one station of Udaya FM Pvt Ltd. With these inclusions, the number of FM stations under the Red FM brand stand at 41. Red FM has three FM stations in Mumbai, Delhi and Kolkata.

exchange4media Mumbai Bureau Aug 13, 2009 8:23 AM

The final episode of ‘Rakhi ka Swayamvar’ that aired on August 2, 2009 has managed to score 8.4 TRPs as per TAM Media Research data for week 32. This is the highest ratings for a non-fiction show in the last two years. The overall score of the channel, NDTV Imagine, in the week stood at 141 GRPs, keeping it in the No. 4 position amongst Hindi GECs.

exchange4media Mumbai Bureau Aug 13, 2009 8:18 AM

In.com, the online arm of Network 18, has launched a microsite to provide information on swine flu in an attempt to alleviate fears and spread correct and comprehensive awareness about the flu. The microsite also aims to serve as a one-stop source that will provide people with key medical information on swine flu symptoms, prevention and cure, common public doubts, emergency helplines database, tracking of number of cases being detected and treated, and real time news on everything that is being reported on swine flu.

exchange4media Mumbai Bureau Aug 12, 2009 10:44 AM

Good Relations India (GRI), a pan-India strategic corporate communications consultancy, has recently won the PR account mandate for MarketGate, a strategic business and marketing consultancy firm. Consulting on marketing and brand strategies, MarketGate has worked with over 60 clients spread across 24 sectors. MarketGate provides consulting services in the areas of business growth planning, marketing strategy, consumer understanding, brand strategy and management.

exchange4media Mumbai Bureau Aug 12, 2009 10:42 AM

Abhijit Avasthi & Rajiv Rao will jointly take the position of National Creative Directors. This is a move that the Ogilvy India Board has made in order to ensure that the company is “ahead of the game in these changing times”.

exchange4media Mumbai Bureau Aug 12, 2009 8:41 AM

With the unveiling of its new look, new shows, new VJs and its new base line – ‘Bloody Cool’, Channel [v] has roped in Lowe Lintas as its creative agency to give it a leg up. Mindshare continues to remain the music channel’s media agency. Channel [v] will be taking a 360 degree route.

exchange4media Mumbai Bureau Aug 11, 2009 8:16 AM

Shortlists for the Emvies 2009 have been announced. This year, a total of 60 case studies have made it to the shortlist. Mindshare once again leads the list this year with 17 of its entries making it to the shortlist. Presentations of these 60 case studies will be made over two days on August 14 and August 17.

exchange4media Mumbai Bureau Aug 11, 2009 8:14 AM

Web18’s In.com has entered into an exclusive tie-up with Sony to launch singer Shakira’s new album online. In.com will provide exclusive free downloads of the Spanish version for two days (August 11 and 12 only), a special preview of ‘She Wolf’ video, wallpapers, contests, etc. about Shakira’s latest album.

exchange4media Mumbai Bureau Aug 8, 2009 10:50 AM

Bajaj Auto has come up with what it terms as its most expensive digital campaign for the new 2009 edition 220 DTS-i bike. Media2win is the creative and media agency. The 360-degree digital media campaign got underway in June 2009 and will continue till the middle of August 2009.

exchange4media Mumbai Bureau Aug 8, 2009 8:04 AM

Aegis Media Singapore has appointed Anupriya Acharya as the new CEO. Prior to this, Acharya was based in India as the President of Rediffusion Y&R’s media arm TME. Arun Kumar, the incumbent Aegis Media CEO, is moving to a regional role as Director Digital Operations to further strengthen the digital product for Aegis Media in the region.

exchange4media Mumbai Bureau Aug 7, 2009 7:19 AM

Aegis Media Singapore has appointed Anupriya Acharya as the new CEO. Prior to this, Acharya was based in India as the President of Rediffusion Y&R’s media arm TME. Arun Kumar, the incumbent Aegis Media CEO, is moving to a regional role as Director Digital Operations to further strengthen the digital product for Aegis Media in the region.

exchange4media Mumbai Bureau Aug 6, 2009 2:08 PM

‘5 Star Indian Online League’, one of the world’s largest online cricket leagues, has claimed to have attracted over 1.5 million gamers to take part in the League on one and half months. The ‘5 Star Indian Online League’ is a joint collaboration between Zapak.com, one of India’s leading online gaming portal, and Cadburys, and is aimed at taking cricket enthusiasts to experience the sport at a different level altogether.

exchange4media Mumbai Bureau Aug 6, 2009 10:02 AM

Star Plus on Wednesday, August 5, 2009 announced that it has premiered two television series – ‘Aap Ki Kachehri’ (Season 2) and ‘Sajan Ghar Jaana Hain’ (a drama) – on the Internet even before it has appeared on television. It will appear on Star Networks flagship video destination, Star Player.

exchange4media Mumbai Bureau Aug 6, 2009 10:01 AM

Following its foray in the fairness cream market, Dabur has assigned the creative duties of its newly launched brand, Uveda, to Bates 141. Bates 141 will be handling the creative mandate for Uveda, along with the already existing brands of Dabur in its kitty. Jayanto Banerjee, EVP, Bates 141, has confirmed the development.

exchange4media Mumbai Bureau Aug 5, 2009 7:59 AM

As part of the fourth anniversary celebrations of its breakfast show, ‘Morning No. 1’, Red FM has launched the ‘Malishka ko bataun kya?’ campaign to provide listeners with a platform to express themselves. The concept is said to have taken shape after building Red FM as a ‘station for expression’ for the masses over the course of four years.

exchange4media Mumbai Bureau Aug 4, 2009 10:04 AM

Big FM, the radio business of Adlabs Films Ltd (AFL), has been demerged from AFL into Reliance Unicom Ltd pursuant to the approval of the scheme of arrangement under Sections 391 to 394 of the Companies Act, 1956 (‘Scheme’), which was approved by the High Court of Judicature at Mumbai by its orders dated April 4, 2009. The Ministry of Information and Broadcasting has also given its approval to the Scheme on May 29, 2009. The scheme has been made effective on June 30, 2009, with effect from the appointed date, April 1, 2008.

exchange4media Mumbai Bureau Aug 4, 2009 10:02 AM

Rishi Khiani has joined Times Internet Ltd as CEO. He moves from Web18, the Internet arm of the Network18 Group, where he had recently put in his papers as COO. June 30, 2009 was his last working day with Web18. When contacted, Khiani confirmed his movement, but refused to give any further details.

exchange4media Mumbai Bureau Aug 4, 2009 8:04 AM

The Electronic Youth Media Group officially launched its youth marketing and communications arm, Concrea Communications, on August 3, 2009. Concrea Communications is aimed at helping brands and media planners get better insight into the various aspects of the diverse ‘young’ India.

exchange4media Mumbai Bureau Aug 4, 2009 8:04 AM

Affected by weakened revenue and a tough advertising market, Entertainment Network India Ltd’s radio business, Radio Mirchi, has reported a net loss of Rs 1.45 crore in Q1 of FY10, as against a profit of Rs 0.70 million in the corresponding quarter of the previous fiscal.

exchange4media Mumbai Bureau Aug 3, 2009 8:53 AM

Following a stint of over nine years with the Times of India Group, AP Parigi on Saturday, August 1, 2009, decided to step down as Managing Director. The Board of Directors of Entertainment Network (India) Ltd (ENIL) is said to have ‘reluctantly’ accepted Parigi’s decision. Parigi will serve as MD of ENIL till September 30, 2009, and will continue to be associated with the company as a Non-Executive Director.

exchange4media Mumbai Bureau Aug 3, 2009 8:18 AM

Following a stint of over nine years with the Times of India Group, A P Parigi on Saturday, August 1, 2009 decided to step down as the Managing Director. The Board of Directors of Entertainment Network (India) Limited (ENIL) is said to have ‘reluctantly’ accepted Parigi’s decision. Parigi will serve as MD of ENIL up to September 30, 2009, and will continue to be associated with the company as a Non Executive Director.

exchange4media Mumbai Bureau Aug 1, 2009 3:12 PM

The impact Roundtable conference, held in Mumbai on July 31, turned the spotlight on ‘advergaming’. The closed door Roundtable saw the participation of the likes of Karl Gomes, Raghav Anand, Akshay Garg, Hrishi Oberoi, Manoj Malkani, and Mahesh Murthy. The session was moderated by Pradyuman Maheshwari, Group Chief Editor, exchange4media.

exchange4media Mumbai Bureau Aug 1, 2009 8:49 AM

DishTV has reported a 53 per cent growth in revenues at Rs 2,521 million for the first quarter ended June 30, 2009 over the corresponding quarter in the previous fiscal. The DTH service provider has also claimed to have added 0.44 million new subscribers in Q1 FY10 as compared to 0.35 million during Q4 FY09.

exchange4media Mumbai Bureau Aug 1, 2009 8:35 AM

After months of speculations on whether the two would get together or not, Microsoft Corp and Yahoo! Inc on July 29 signed a 10-year Web search deal to better compete against market leader Google Inc. exchange4media spoke to some media planners on the India impact of this deal and whether advertisers now have an alternative to Google.

exchange4media Mumbai Bureau Jul 31, 2009 8:50 AM

ESPN Star Sports has announced that integrated telecom services provider Airtel has bagged the rights of title sponsor of the Champions League T20 for a period of five years. The Champions League would be christened ‘Airtel Champions League Twenty20’. The inaugural season is scheduled to commence from October 8, 2009.

exchange4media Mumbai Bureau Jul 31, 2009 8:44 AM

There’s good news for the Indian entertainment and media industry with PwC’s latest outlook on the E&M industry projecting a 10.5 per cent growth in 2009-13. Though television industry will continue to be the major contributor to the overall industry revenue pie, digital media will see the highest growth with a CAGR of 22 per cent.

exchange4media Mumbai Bureau Jul 30, 2009 8:26 AM