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BigFlix Movie Rentals, the movie rentals division of BigFlix.com (a part of Reliance Big Entertainment), has unveiled the BigFlix Smart Client and the BigFlix WAP site, demonstrating its next generation mobility-centered hybrid service enhancement.
exchange4media Mumbai Bureau Oct 3, 2009 7:08 AM
Parle Products Pvt Ltd has expanded its product offering in India with the launch of Hide & Seek Bourbon biscuits. Hrithik Roshan, the company’s brand ambassador for Hide & Seek, is also the brand ambassador for this new product and a TV campaign featuring him is already on air across TV channels.
exchange4media Mumbai Bureau Oct 3, 2009 7:07 AM
IMRB International was adjudged the ‘MR Agency of the Year’ at the 19th annual seminar of the Market Research Society of India (MRSI). IMRB has bagged this title for the fourth successive time and is said to be the only MR agency in the country to have bagged this title since the inception of this Award in 2005.
exchange4media Mumbai Bureau Oct 1, 2009 6:58 AM
STAR, a wholly owned subsidiary of News Corporation and one of Asia’s leading media and entertainment companies, on Friday, September 25, 2009 announced the launch of four new South Asian channels on Comcast’s Chicago area cable platform. The channels – Star Plus, Star One, Star News, and Star Gold – were launched on September 24, 2009 with an aim to create a robust and desirable Hindi entertainment package.
exchange4media Mumbai Bureau Sep 26, 2009 10:15 AM
UTV Motion Pictures has inked an exclusive deal with STAR Middle East as its media partner for two of its movies – ‘What’s Your Raashee?’ and ‘Wake Up Sid’.
exchange4media Mumbai Bureau Sep 26, 2009 10:14 AM
At an event held in Mumbai on September 23, 2009, ESPN Star Sports unveiled the hand-crafted trophy for the Airtel Champions League Twenty20. The sports broadcaster also announced a comprehensive line-up of productions and global syndication initiatives in more than 160 countries on the occasion.
exchange4media Mumbai Bureau Sep 24, 2009 7:50 AM
Taking cue from Vodafone, on September 17, 2009, Hindustan Unilever had blocked the commercial airtime of the entire day across all STAR channels. Now, on September 24, 2009, the corporate major is repeating the same with Zee Network. In the case of Zee Network, the activity would be seen across its 25 channels.
exchange4media Mumbai Bureau Sep 24, 2009 7:49 AM
Close on the heels of My FM’s new campaign, the radio station has also spruced up its website and introduced several innovations to change the look and feel making it even more interactive, informative and appealing. The newly-launched website offers new features like individual RJ fan club, listener and RJ blogs, and chat rooms, besides the present offerings of song requests, podcasts, schedules, etc.
exchange4media Mumbai Bureau Sep 23, 2009 10:12 AM
After the success of ‘Rakhi ka Swayamvar’, this winter NDTV Imagine is ready with ‘Swayamvar - Season 2’. This time, the show will feature groom-in-waiting, Rahul Mahajan. SOL Productions Pvt Ltd, who partnered with Imagine for ‘Rakhi Ka Swayamvar’, will also produce ‘Swayamvar - Season 2, Rahul Dulhaniya Le Jaayega’.
exchange4media Mumbai Bureau Sep 23, 2009 10:10 AM
Posterscope India, part of Aegis Plc, the world’s largest independent media services company, is celebrating the completion of its first year in India by conducting its 350th OOH campaign for its client Titan.
exchange4media Mumbai Bureau Sep 22, 2009 8:51 AM
Rajeev Sabnis has joined DDB Mudra as President of their India operations. Prior to this, he was with M&C Saatchi Communications as Executive Director. At DDB Mudra, Sabnis would focus on growing the agency and building a team across offices. He will also look to partner Indian clients who can benefit from the vast global network of DDB.
exchange4media Mumbai Bureau Sep 22, 2009 8:44 AM
The new Pepsi TVC gets together five popular cricketers – MS Dhoni, Virender Sehwag, Ishant Sharma, Robin Uthapa and Praveen Kumar – and places them in the spectacular backwaters of Kerala. Conceptualised by JWT, the TVC imaginatively captures the tagline, ‘My Pepsi, My Way’.
exchange4media Mumbai Bureau Sep 22, 2009 8:43 AM
STAR Network’s premium online video destination, www.startv.in, and Tata Teleservices have joined hands to present an exclusive Roadblock campaign, which will run from September 22-26, 2009 featuring the Tata Photon+. The five-day campaign will have an innovative Tata Photon+ pre-roll played out on all videos played on STAR Player throughout the duration.
exchange4media Mumbai Bureau Sep 22, 2009 8:42 AM
Mail Today, in association with Meow FM, organised the ‘Whack It League’ in Mumbai on September 19, 2009. Touted as a one-of-its-kind corporate Badminton and Table Tennis Championship, the theme was ‘Craziness on the Court’.
exchange4media Mumbai Bureau Sep 21, 2009 8:36 AM
The Ministry of Information & Broadcasting has signed a Grant of Permission Agreement with PGP Educational & Welfare Society for establishing, maintaining and operating a community radio station (CRS) at Namakkal district in Tamil Nadu. A Letter of Intent had been issued to the organisation after recommendations of an Inter Ministerial Committee and seeking requisite clearances from various Ministries. The community radio station is expected to be operational within three months as per the agreement. With this, the number of CRSes will increase to 53 in the country.
exchange4media Mumbai Bureau Sep 18, 2009 12:02 PM
The 11th Concerned Communicator Award, instituted by Patrika Group, was held In Mumbai on September 16. The theme this year was ‘Raise a voice, start a revolution…’ There were more than 3000 entries received this year, out of which 50 were categorised as ‘Best 50 of 11th Concerned Communicator Award’.
exchange4media Mumbai Bureau Sep 18, 2009 7:09 AM
Vaseline Healthy White, the latest product offering from Vaseline, has gone digital with Zapak.com, which has created an online engagement platform for Vaseline Healthy White. This platform allows users to play games, read about skin care, join communities and so on.
exchange4media Mumbai Bureau Sep 17, 2009 10:21 AM
After having been with the channel since its launch, Zoom’s MK Anand is quitting the channel. Anand has put in his papers and is currently serving his notice period. Even though no official comments are forthcoming, the speculation in the market is that Anand is headed to UTV Global Broadcasting.
exchange4media Mumbai Bureau Sep 17, 2009 7:28 AM
Big FM, the radio initiative from Adlabs Films Ltd, has announced the launch of its new music positioning – ‘Chillax Hits’ – in Mumbai and Delhi. The FM player will be rolling out a 360 degree campaign in the next two weeks to support this initiative and has earmarked a marketing budget of over Rs 1 crore.
exchange4media Mumbai Bureau Sep 17, 2009 7:26 AM
Patrick Stahle, CEO, Aegis Media Asia Pacific, on Tuesday announced the appointment of Ashish Bhasin as Director of Posterscope Asia Pacific. This role is in addition to Bhasin’s current position as Chairman India and CEO of Aegis Media South East Asia.
exchange4media Mumbai Bureau Sep 16, 2009 8:15 AM
Audit Bureau of Circulations (ABC) has elected its new Council of Management. Subroto Chattopadhyay, Chairman, The Peninsula Foundation, has been elected the ABC Chairman for the period 2009-10, while Vijay Darda, Chairman, Lokmat Group, has been elected the Deputy Chairman of ABC.
exchange4media Mumbai Bureau Sep 16, 2009 8:14 AM
Atul Pande has joined Essel Group as CEO for its Sports Business. Pande will be responsible for all Essel Sports Business (Mumbai Football Club, All Sports Magazine, ICL and all new initiatives) as well as the Broadcasting Business (Zee Sports and Ten Sports).
exchange4media Mumbai Bureau Sep 15, 2009 9:23 AM
The Nielsen Company, India has appointed Sandeep Ranade as Director - Client Solutions, Consumer Research. He will be reporting to Prasun Basu, Executive Director, Consumer Research and Vice President, Bases, The Nielsen Company. Ranade will be based out of Mumbai and will focus on partnering with consumer packaged goods clients.
exchange4media Mumbai Bureau Sep 15, 2009 8:09 AM
Quaker Oats, in association with The Times of India and Apollo Hospitals, has launched a special initiative titled ‘Mission to Make India Heart Healthy’. Quaker Oats has also developed a portal which helps assess risks associated with the heart and provides a range of solutions and information on how to stay Heart Healthy.
exchange4media Mumbai Bureau Sep 15, 2009 8:09 AM
Radio Misty now dons a new look and sound in Sikkim. The changes were made based on the feedbacks received from the listeners. Radio Misty has also launched a 360 degree campaign to create buzz around the revamp and has earmarked Rs 7 lakh for this. The Fm player is now also eyeing expansion in the North East and West Bengal.
exchange4media Mumbai Bureau Sep 15, 2009 8:08 AM
Total Sports Asia, one of Asia’s leading sports marketing firms, has signed Musli Power X-tra brand from Kunnath Pharmaceuticals as the official title sponsor of one of India’s leading football clubs, Churchill Brothers Sports Club.
exchange4media Mumbai Bureau Sep 12, 2009 8:23 AM
Chandamama, one of the most widely read children magazines in India, on September 11, 2009, announced the launch of completely interactive children-friendly portals in Kannada, Marathi, Telugu, Tamil and Hindi languages. The portals will have a host of features making browsing exciting and enjoyable for the readers.
exchange4media Mumbai Bureau Sep 12, 2009 8:22 AM
Bloomberg, a leading player in business news and information, and the promoters of UTV have announced that they would collaborate on a television channel. Beginning next month, UTVi would be known as Bloomberg-UTV. This also puts to rest all speculations and media reports regarding Bloomberg’s conversation with NDTV.
exchange4media Mumbai Bureau Sep 11, 2009 8:25 AM
Coca-Cola is ready with its new TVC and this one features Aamir Khan in a new avatar – that of a digital one. The communication takes the thought of ‘Open Happiness’ forward. The TVC has been conceptualised by McCann Erickson’s Prasoon Joshi and Ashish Chakravarty and is set to roll out in the second week of September 2009.
exchange4media Mumbai Bureau Sep 11, 2009 8:20 AM
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