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Riding the festive season wave, Coca-Cola India has announced the launch of its innovative ‘Coca-Cola Khushiyan replay’ consumer promotion campaign nationally. As part of this initiative, a computer generated lucky draw would provide consumers a chance to win a Samsung Camcorder every hour for the next 40 days.
exchange4media Mumbai Bureau Sep 10, 2009 9:10 AM
A total of 2,685 entries from 21 countries will be competing at this year’s Spikes Asia 2009. The three-day festival kicks off next week in Singapore on September 16, 2009. The top country participating is China with 382 entries, followed by Singapore with 369, Japan on 335 entries, and India with 321 entries.
exchange4media Mumbai Bureau Sep 10, 2009 9:07 AM
Divya Dutta, will own ‘Ludhiana Gullies’, the Ludhiana Cricket Team of T-10 Gully Cricket Season 2. The announcement was made on September 5, 2009 in Ludhiana. T-10 Gully Cricket Season 2, will kick start its second season with call for entries from September 19 to September 22, 2009 has signed Bollywood actress Divya Dutta as a team owner of “Ludhiana Gullies which is the Ludhiana cricket team of this season.
exchange4media Mumbai Bureau Sep 9, 2009 9:55 AM
Kansai Nerolac has recently launched a television campaign for their brand of premium interior paints, Nerolac Impressions. The campaign features actors Konkona Sen Sharma and Irfan Khan and aims to show how Nerolac colours can help reflect one’s personality. In short, it is all about rediscovering one’s self while painting.
exchange4media Mumbai Bureau Sep 9, 2009 9:53 AM
‘Musical-E-Azam’, a live music festival, is back on Radio City for the third season. This property showcases eminent Indian singers, and has won awards and accolades in the past. This year, it is said to have become even better and bigger with the singing sensations of the current generation.
exchange4media Mumbai Bureau Sep 9, 2009 9:52 AM
Big FM has roped in Sailesh Bijlani as its Cluster Head for Maharashtra and Goa. Bijlani will be replacing Neerja Dhillon, Station Director - Mumbai, Big FM and will be spearheading the operations of Big FM for Mumbai, Sholapur and Goa. He will be reporting to Himanshu Shekhar, Business Head (North and West).
exchange4media Mumbai Bureau Sep 9, 2009 8:14 AM
Big FM has appointed Raj Kambhoj as Director, Rural Activation. With over 14 years’ experience in conceptualising events and creating multi-brand properties, Kambhoj will be spearheading the rural activation wing at Big FM. His primary area of focus will be to create rural activation properties and conceptualise events which will be amplified on radio.
exchange4media Mumbai Bureau Sep 8, 2009 8:06 AM
Zee News has announced the support of more celebrities for its month-long ‘India First’ campaign, including Salman Khan, Baichung Bhutia, Priyanka Chopra, and Shahid Kapur. The channel intends to promote this campaign across all mediums, which is aimed at spreading the message of unity in the country.
exchange4media Mumbai Bureau Sep 5, 2009 8:55 AM
UTV Software Communications has appointed Sanjay Purohit, Executive Director – Marketing, Cadbury India and Head of Chocolate Category in Asia, to its Board as independent and Non-Executive Director. Rob Gilby, Senior Vice President & Managing Director, Disney-ABC International Television, Asia-Pacific, also joins the UTV Board of Directors as a Non-Executive Director.
exchange4media Mumbai Bureau Sep 5, 2009 8:54 AM
UTV New Media Ltd has beefed up its senior team with two appointments. Zaki Ansari has been appointed as Chief Product and Technology Officer, while Subhash R Ghosh comes in as Vice President – Mobile. Both will be reporting to Manish Agarwal, CEO, UTV New Media.
exchange4media Mumbai Bureau Sep 5, 2009 8:43 AM
Starcom MediaVest Group (SMG) on Friday celebrated moving into its new office, The Hive, at Mumbai’s Kanjurmarg (West) area, from its prior location in Parel. The new ‘The Hive’ will see the entire Starcom units under on roof and seat over 150 employees.
exchange4media Mumbai Bureau Sep 5, 2009 8:41 AM
NetworkPlay.in, one of India’s leading vertical multi genre brand ad network funded by Capital18 (the venture funding arm of the Network18 Group) and GMV, has announced that it had entered into an exclusive advertising sales pact with Bharti Airtel for its DTH service, Airtel Digital TV.
exchange4media Mumbai Bureau Sep 4, 2009 8:38 AM
Martin Sorrell, CEO, WPP, on Tuesday inaugurated the global digital production center set up by Quasar Media Pvt Ltd, a WPP Digital Company, in India. The Center will allow WPP clients to gain access to Quasar’s Indian digital talent pool from anywhere in the world.
exchange4media Mumbai Bureau Sep 2, 2009 8:39 AM
Radio Mirchi has been introducing more variety in its music line-up across its stations. This initiative which began with Mumbai, culminated with the launch of two new shows on September 1 – ‘90 not out’ and ‘Retro Deewane’ – on Radio Mirchi Delhi. Tapas Sen, Chief Programming Officer, Radio Mirchi, shares more on this initiative.
exchange4media Mumbai Bureau Sep 2, 2009 8:38 AM
Nine FM, one of the contemporary FM stations of North Bengal, played host to the fifth Subho Bibaho 2009 – the only mega wedding and lifestyle exhibition-cum-sale – held from August 28-30, 2009.
exchange4media Mumbai Bureau Sep 1, 2009 10:09 AM
Kid’s entertainment channel Nick is adding a new toon show to its existing bouquet of offerings. Called ‘CatDog’, the show is premiering on August 31 and will air Monday to Friday at 4:30 pm.
exchange4media Mumbai Bureau Aug 29, 2009 10:05 AM
Neo Sports is all set to bring some football action for fans in India. The channel will broadcast the new season of the Serie A - top level of the Italian Football League. The matches will be aired over the weekends. Neo Sports has been telecasting the Serie A since 2007.
exchange4media Mumbai Bureau Aug 29, 2009 10:04 AM
Hungama Digital Media Entertainment Pvt Ltd has appointed Ralph Simon to their Board of Directors. Simon is the Chairman Emeritus and Founder of the Mobile Entertainment Forum (MEF) Americas, and in considered an icon in the international mobile content and entertainment business.
exchange4media Mumbai Bureau Aug 29, 2009 10:03 AM
An India Online Travel Agent Study conducted by The Nielsen Company has found online travel portals Yatra, MakeMyTrip, and Travel Guru to have the highest brand equity. The study also highlights that online travel agents (OTAs) are becoming the next big thing for Indians for various travel-related bookings.
exchange4media Mumbai Bureau Aug 29, 2009 8:31 AM
LiveMedia, one of India’s largest digital ooh media company, has appointed Vijay Koshy as Senior Vice President (Revenue and Alliances). Koshy would spearhead the company’s efforts to further consolidate its position and revenues. Prior to this, Koshy was Head of Sales at Sony Pix and AXN.
exchange4media Mumbai Bureau Aug 28, 2009 8:59 AM
Starcom MediaVest Group and KJ Somaiya Institute of Management Studies and Research has announced a strategic partnership to launch SSIMCAP-360°, said to be a first of its kind full-time advanced programme in Integrated Marketing Communications (IMC).
exchange4media Mumbai Bureau Aug 26, 2009 7:38 AM
‘Balika Vadhu’ Anandi, Akshara (‘Yeh Rishta Kya Kehlaata Hai’) and Rajeev Khandelwal as ‘Sach Ka Saamna’ host are among India’s most loved television characters. This has been revealed in a study, titled ‘Characters India Loves’, carried out by Ormax Media. Shailesh Kapoor, Director, Ormax Media, shares more on the study.
exchange4media Mumbai Bureau Aug 24, 2009 8:10 AM
Cogito Consulting, the specialised brand and marketing consultancy company of DraftFCB + Ulka Group, has sought to understand the outlook of young executives in India in its study called Cogito OYE ’09. The two-phased study, pre- and post- the general elections, among young executives looks at what has been the impact of the sudden swing of events on their resiliency.
exchange4media Mumbai Bureau Aug 22, 2009 8:48 AM
Keeping an eye on the changing audience preferences, Filmy, the nearly three-and-a-half-year old Hindi movie channel, has embarked on a process of self-renewal with an aim to capture the essence of Bollywood.
exchange4media Mumbai Bureau Aug 22, 2009 8:47 AM
In a strategic move, Joydeep Dasgupta has been appointed the new Head for Mudra Chennai. Prior to this appointment, Dasgupta was VP at Mudra Mumbai. In his new role, Dasgupta’s key focus would be inorganic growth, talent management and the creative product.
exchange4media Mumbai Bureau Aug 21, 2009 8:23 AM
ViziSense on August 19 launched its second monthly web rankings this year. As per the latest rankings Orkut remains the most popular social networking site in India. Yahoo! Mail is the most popular in the email category with Gmail close on heals. In conversation with exchange4media, Amit Bhartiya, Business Head, ViziSense, shares more on these rankings.
exchange4media Mumbai Bureau Aug 20, 2009 8:19 AM
Travelocity Global, one of the largest online travel companies in the world, has announced that it has acquired Travelguru, one of India’s leading online hotel distribution networks.
exchange4media Mumbai Bureau Aug 19, 2009 9:49 AM
Mudra Mumbai has recently won the creative duties for Femina, part of the Worldwide Media Group, a joint venture between BBC Worldwide and Bennett Coleman Company Ltd. Lowe is the incumbent agency. The task for Mudra is to fine-tune Femina’s brand position and communication such that it is relevant and relatable for the reader today.
exchange4media Mumbai Bureau Aug 18, 2009 8:54 AM
MAX channel has appointed the JWT Group as their creative communications partner. The decision was closed following a competitive pitch by a few selectively invited agencies vying for the account. JWT will take over from incumbent agency TBWA\India with immediate effect. The account size is pegged at Rs 25 crore.
exchange4media Mumbai Bureau Aug 18, 2009 8:53 AM
Targeted at Indian moms and kids, Knorr’s new campaign redefines soup as the ideal healthy, tasty snack that satisfies the 7 pm pre-dinner hunger pang. The TVC featuring actor Kajol is also supported by a heavy 360-degree marketing programme.
exchange4media Mumbai Bureau Aug 17, 2009 8:34 AM
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