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Tata Indicom has embarked on Phase 2 of its campaign strategy. While the first phase was more about the problems people faced with other networks, the second phase will be Tata Indicom’s own network story. The campaign, which broke on October 23, stresses on ‘Suno Dil Ki Awaaz’.
exchange4media Mumbai Bureau Oct 24, 2009 8:15 AM
MediaCom India has brought in Ashwini Kamat as General Manager, Mumbai. Kamat would also be overseeing Strategic Communication Planning, Research, Insights functions across all MediaCom clients.
exchange4media Mumbai Bureau Oct 23, 2009 8:38 AM
Seven Indian agencies have made it to the winners’ list at the MAA Globes 2009 awards. Among the winners from India are Mudra Communications, Tequila India, Solutions | Digitas, ICICI Bank, Jagran Solutions, Hungama Digital, Candid Marketing. In all, six awards and six Orders of Merit were awarded to Indian agencies. The winners were announced at the 24th annual MAA Globes Awards ceremony in Boston on October 20.
exchange4media Mumbai Bureau Oct 22, 2009 9:10 AM
BBC.com, the online extension of the BBC outside of the UK, is set to conduct Digital Master Class, a series across the world aimed at giving a global learning back to the market. In India, the event will commence from October 26, 2009 in Delhi, followed by Bangalore (October 27) and Mumbai (October 28).
exchange4media Mumbai Bureau Oct 22, 2009 9:03 AM
Continuing with its focus on the personal choices and the ‘own’ way of the Youngistaanis, Pepsi has launched an integrated marketing campaign – 'What's Your Way' – with new engagement modules across print, TV, radio and digital media. With social media as a core component, 'What's Your Way' emphasises on co-creation and fun. JWT is the creative agency behind the campaign.
exchange4media Mumbai Bureau Oct 21, 2009 7:58 AM
Nimbus Communications has reportedly bagged the broadcast rights from the Board for Control of Cricket in India (BCCI) for another four years, starting April 2010, for Rs 2,000 crore. However, a BCCI source has stressed, “Unless Nimbus gets a bank guarantee of Rs 2,000 crore, the deal cannot be finalised.”
exchange4media Mumbai Bureau Oct 21, 2009 7:42 AM
UTV Broadcast (Entertainment) channels has roped in MK Anand as CEO. He had quit as Business Head of Zoom in September 2009. At UTV, Anand will also head its four entertainment channels – UTV Movies, UTV Bindass, Bindass Movies and UTV World Movies. He will be reporting to UTV Founder Ronnie Screwvala.
exchange4media Mumbai Bureau Oct 21, 2009 7:38 AM
Kings XI Punjab is all set to get a new CEO. The Mohali-based IPL franchise is reportedly in the process of finalising Anil Srivatsa as CEO. A decision in this regard is expected to be taken this week. The Kings XI Punjab CEO will be reporting to the Board of Directors.
exchange4media Mumbai Bureau Oct 20, 2009 7:46 AM
Hungama Digital Media, in association with Samsung, has announced the launch of ‘The Blue Blaze’, a PC and mobile game and digital promotion for the Akshay Kumar-Sanjay Dutt starrer ‘Blue’.
exchange4media Mumbai Bureau Oct 19, 2009 9:17 AM
Diwali time is gifting time and festival shoppers have a bewildering fare to choose from. FMCG brands like Cadbury and Dabur and even home grown brands like Haldiram and Bikano have come up with attractive gift packs to suit every pocket. These brands are making considerable inroads into the traditional gifting of ‘mithais’ and dry fruits. exchange4media takes a look at what’s on offer this year.
exchange4media Mumbai Bureau Oct 16, 2009 8:25 AM
DSN, a digital out-of-home network headed by twin brothers Gaurang and Devang Shah, has been doing some noteworthy work for clients, especially in the digital OOH space. Two recent OOH campaigns have been for Oster and tying up with ESPN-Star Sport for real time updates on the ongoing Airtel Champions League T20 matches.
exchange4media Mumbai Bureau Oct 15, 2009 8:35 AM
In the last four decades, Cadbury Gems, the coated chocolate brand, has become synonymous with fun, joy and colours. This week, Cadbury Gems is unveiling a new TVC with the cuddly pandas starring in the leading role. The TVC has been conceptualised by O&M and is breaking across channels on October 14.
exchange4media Mumbai Bureau Oct 14, 2009 9:00 AM
India Nite will be celebrated at AdAsia 2009 in Kuala Lumpur on October 24. The highlight of the celebrations would be the showcase of India’s capabilities in the field of advertising, Indian traditions and entertainment programmes from different regions of India, including Bollywood. Raj Nayak, CEO, NDTV Media will be the head of the Indian delegation.
exchange4media Mumbai Bureau Oct 13, 2009 8:04 AM
BBH India has been entrusted with the creative mandate for TVS Motors’ new brand portfolio. The win comes in the wake of a multi-agency pitch that included agencies like TBWA\India, Contract Advertising and Bates141. TVS already has McCann Erickson and Saatchi & Saatchi on its roster of agencies.
exchange4media Mumbai Bureau Oct 12, 2009 8:18 AM
NetworkPlay has announced some structural changes to better facilitate the need of the market in their sales organisation. As part of these changes, Harmeet Singh Arora has been brought in as VP - Network Sales. He will be reporting to Rammohan Sundaram, Founder and CEO of NetworkPlay.in.
exchange4media Mumbai Bureau Oct 12, 2009 8:16 AM
MaXposure Media Group has announced the launch of the India edition of ‘Estetica’, one of the leading Italian hair-fashion magazines. ‘Estetica India’ is the magazine’s 25th edition. Priced at Rs 150, the magazine will have an initial print run of 15,000 copies.
exchange4media Mumbai Bureau Oct 12, 2009 8:15 AM
With an aim to bring the power of Internet advertising to small businesses, Google India has embarked on an initiative to help entrepreneurs jump start their online advertising campaign on Google’s AdWords platform for free.
exchange4media Mumbai Bureau Oct 10, 2009 10:30 AM
Riding on a refreshing wave of emotions this festive season, Limca has launched its TVC, titled ‘Doobo Taazgi Mein’. The latest communication takes the idea of ‘Freshness of Emotions’ forward by inviting people, who while in pursuit of success and living life’s routine have lost the joy of spontaneity in their life.
exchange4media Mumbai Bureau Oct 9, 2009 8:17 AM
Percept Talent Management (PTM) and Hansa Research, a full service market research agency, on Wednesday, October 7, 2009, announced the second wave results of CelebTrack, a research Wave on celebrities. CelebTrack Wave II claims to be even richer, more informative and more insightful than its first edition launched in April 2009, as it has added to its kitty more genres, enhanced and better probing techniques.
exchange4media Mumbai Bureau Oct 8, 2009 6:02 PM
Radio One has announced the launch of ‘Music ka Shahenshah’, a search for India’s most passionate music lover. The format of the new contest is to test the passion that listeners have for music by quizzing them about songs, music, singers, composers, of the overall music space, leading to a national round where the title of ‘Music Ka Shahenshah’ will be given to one winner. The final quiz round will be conducted by a celebrity in the music space. The winners will win many attractive prizes making participation very alluring.
exchange4media Mumbai Bureau Oct 8, 2009 6:01 PM
ESPN-STAR Sports (ESS) has secured exclusive rights to broadcast the Barclays Premier League (BPL) on multiple platforms in India until 2013. As part of this arrangement, for the first time, all 380 BPL matches will be available to be shown live across multiple platforms, including television, the Internet and mobile, with up to 190 matches available on a VOD basis.
exchange4media Mumbai Bureau Oct 8, 2009 6:00 PM
The Ministry of Information & Broadcasting, Government of India has signed a Grant of Permission Agreement with ‘Tibetan Children’s Village School’ for establishing, maintaining and operating a community radio station (CRS) at Dharamshala Cantonment in Himachal Pradesh.
exchange4media Mumbai Bureau Oct 8, 2009 5:59 PM
Films and media services company Adlabs Films Ltd, a part of the Reliance ADA Group, has changed its name to Reliance MediaWorks Ltd with effect from October 5, 2009. This was announced at the Bombay Stock Exchange (BSE).
exchange4media Mumbai Bureau Oct 8, 2009 5:59 PM
Albert Almeida has joined digital and mobile entertainment company Hungama Digital Media as Chief Operating Officer for their Mobile Business. Till recently, Almeida was Executive Vice President and Business Head of Sony Entertainment Television (SET). He will be responsible for Hungama’s domestic and international mobile business covering entertainment, platforms and applications businesses.
exchange4media Mumbai Bureau Oct 8, 2009 8:06 AM
Mediaedge:cia (MEC) has added eight new accounts in the past few weeks. These include Ruchi Soya, Hindustan National Glass, Mont Blanc, Nationalist Congress Party, Oberoi Constructions, Helix, Tikona and the Karnataka Government’s campaign for the Global Investor Meet. According to agency officials, the annualised billings from these wins total up to Rs 150 crore.
exchange4media Mumbai Bureau Oct 8, 2009 8:04 AM
The Advertising Agencies Association of India (AAAI) has announced the recipient of AAAI Lifetime Achievement Award for 2009 – Sam Balsara, Chairman & Managing Director, Madison World. The Award will be presented to Balsara on November 13 in Mumbai for his outstanding contribution and development of professionalism in the advertising industry in India.
exchange4media Mumbai Bureau Oct 8, 2009 8:03 AM
With Diwali comes the excitement around greetings, gifts and sweets. Over the years, with a well-crafted campaign, Cadbury has made itself synonymous with the term successfully becoming a part of every Indian festival.
exchange4media Mumbai Bureau Oct 7, 2009 10:15 AM
‘T-10 Gully Cricket Season 2, Ab Har Koi Khelega’ has roped in actor Rajpal Yadav as a team owner of ‘Kanpur Gullies’, the Kanpur cricket team for this season. Yadav will own this team and will be responsible for marketing and promoting it in India. He will be involved from the grassroot level in all the team aspects – from selection, grooming of the players to cheering them in the stadium, etc. He will also be instrumental in promoting this social cause and garnering various corporate sponsorships for his team in this season. The day-night grand finale of this season will be held in Kanpur.
exchange4media Mumbai Bureau Oct 6, 2009 8:21 AM
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