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“With Phase III, we would have probably 100 more stations expanding our reach to about 200,000 villages. It’s not the experts like Unilever who would benefit from us, as they already know how to do it, it is the marketers who wish to enter these markets and do not have the resources, for whom we are a great opportunity,” says Rabe T Iyer, Business Head, Big Live.
Deepika Bhardwaj May 30, 2011 8:31 AM
Ravi Krishnan, Managing Director for Southeast Asia at IMG Worldwide, has moved on from the company. This was his second stint with the global sports, fashion and media company.
Deepika Bhardwaj May 27, 2011 9:12 AM
Local search engine Just Dial is bullish on growth and has earmarked a marketing budget of about Rs 15-20 crore for the current year. The company has also rolled out a four-ad campaign featuring brand ambassador Amitabh Bachchan.
Deepika Bhardwaj May 26, 2011 8:33 AM
“Coming five years, I see liberty becoming an important brand in everybody’s life. They would have at least a pair in their wardrobe. It may not be the most fashionable one, but there would definitely be one,” asserts Anupam Bansal, Director, Liberty Shoes Ltd.
Deepika Bhardwaj May 9, 2011 8:59 AM
“Many brands are spending as good as 30-odd per cent of their spends on BTL activities now. Though there are no trusted facts available, the business this industry is doing is estimated to be Rs 1,000 crore,” informs Sanjay Shukla, COO, Percept Activ.
Deepika Bhardwaj May 5, 2011 9:03 AM
Percept Activ and Sphere Travel Media have bagged the mandate to carry out BTL activities for Bihar Government to develop tourism in the state. The tenders were floated about a month back, which saw the participation of about six agencies.
Deepika Bhardwaj May 2, 2011 8:51 AM
Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...
Deepika Bhardwaj Apr 28, 2011 9:16 AM
Taking a unique path of promoting brands on ground, Seagram’s Imperial Blue is all set to release its movie ‘Men will be Men’ at 33 PVR Cinema halls across over 18 cities to promote the brand.
Deepika Bhardwaj Apr 27, 2011 8:47 AM
Big LIVE has conceptualised and will execute ‘India’s Sexiest Bachelor’ , a unique intellectual property that will be promoted across various media platforms by the Reliance Group in a bid to find India’s hottest Single Man.
Deepika Bhardwaj Apr 25, 2011 9:00 AM
FOX History & Entertainment is aggressively promoting its series ‘History Rocks’. Debarpita Banerjee, VP, Marketing, Fox International Channels, explains how ground activities help one create the right buzz for one’s brand.
Deepika Bhardwaj Apr 25, 2011 9:00 AM
Eventsource recently concluded a Rural Connect Program for Idea across 60 villages in various districts of Karnataka to help the brand connect with the rural market. The activity reached out to over 1,000 people every day.
Deepika Bhardwaj Apr 21, 2011 9:22 AM
Michael Menezes and Avik Prabhu of Showtime Events share some interesting facts about the BTL industry in India and how it can be further developed.
Deepika Bhardwaj Apr 19, 2011 9:14 AM
“On ground activations give a ripple effect to our on-air campaigns,” says Anuradha Agarwal, Vice President – Brand Marketing, Vodafone, in this exclusive conversation with exchange4media.
Deepika Bhardwaj Apr 14, 2011 9:12 AM
Moving away from the earlier ‘festival on the beach’, the recently concluded GoaFest 2011 was presented with a new look and feel. Martin Dacosta, CEO, SeventyEMG, the agency behind this new look, explains the work that went into it.
Deepika Bhardwaj Apr 13, 2011 9:05 AM
Bates141 has created a ZooZoo World in the prominent malls of Delhi and Mumbai over the weekends to promote Vodafone’s newly launched 3G services, reaching out to over 15,000 people over a period of one month.
Deepika Bhardwaj Apr 13, 2011 9:03 AM
Getting back to work and living and breathing cricket, Deepika Bharadwaj talks about changing the game...
Deepika Bhardwaj Apr 9, 2011 8:59 AM
Amid the festive spirit at GoaFest, Dheeraj Sinha, Regional Planning Director, Bates141, is hoping there emanates a direction and an inspiration for the next year even as the industry celebrates the previous year’s work.
Deepika Bhardwaj Apr 8, 2011 9:31 AM
UTV Bindass is promoting its newly launched show, ‘Meri Toh Lag Gayi Naukri’, through activations in five cities reaching out to channels, media agencies and more than 1,000 people.
Deepika Bhardwaj Mar 31, 2011 9:04 AM
Countdown to the Indian PR and Corporate Communication Awards (IPRCCA) 2011 has begun with the eminent jury meeting to shortlist the winning entries on March 12, 2011.
Deepika Bhardwaj Mar 14, 2011 8:28 AM
Following a multi-agency pitch, Wizcraft International Entertainment has the won the mandate – from concept to execution - of the opening ceremony of ICC Cricket World Cup 2011. Sabbas Joseph, Director, Wizcraft International speaks on what can be expected.<br />
Deepika Bhardwaj Feb 17, 2011 11:28 AM
Brands are now getting on to the Guinness Records bandwagon on their way to record books and greater leverage among consumers & competitors.
Deepika Bhardwaj Feb 7, 2011 11:37 AM
Sport18 organised the second edition of BSA Hercules India Cyclothon 2011 in Bangalore on January 22, supporting the cause for a cleaner and greener tomorrow. 6863 cyclists participated in the event.
Deepika Bhardwaj Jan 25, 2011 8:57 AM
Mi Marathi channel has launched its biggest road show and ground event, ‘Salaam Maharashtra’, to celebrate the golden anniversary of Maharashtra.
Deepika Bhardwaj Jan 20, 2011 8:05 AM
Mudra Max asked Mumbaikars to be “On your mark, get set go” to promote the Standard Chartered Mumbai Marathon 2011. The agency handled the complete campaign using large format media innovative and activation platforms.
Deepika Bhardwaj Jan 17, 2011 7:39 AM
Peers remember Amit Sharma, Business Head of 360 degrees, who passed away on January 6, 2011, due to cardiac arrest. Sharma had been a part of the events industry for a long time, beginning his stint with Mirchi Activation.
Deepika Bhardwaj Jan 8, 2011 8:04 AM
Life’s unpredictable nature has Deepika Bhardwaj in a deeply philosophical mode as she recounts her week’s experiences of attending ‘No One Killed Jessica’s premiere, and the passing away of Atul Maheshwari and Amit Sharma.
Deepika Bhardwaj Jan 8, 2011 8:00 AM
Candid Marketing managed and organised mall promotions for cosmetics company Avon to support its launch in Tamil Nadu. The promotions were held in five malls and reportedly attracted over 10,000 target audience.
Deepika Bhardwaj Jan 6, 2011 7:56 AM
DT Star Cinemas organised a promotion event for UTV for the movie ‘No One Killed Jessica’ in Delhi. A special screening was organised for Sabreena Lal, Jessica Lal’s sister and on whose life the movie is based.
Deepika Bhardwaj Jan 6, 2011 7:54 AM
EventKraft has partnered with STAR India for ‘Aap Ki Kachehri, Aap Ke Dwaar’, a nationwide campaign that invites members of the public to come and voice their real-life issues in order to get constructive resolution for the same, in their own city.
Deepika Bhardwaj Jan 5, 2011 7:52 AM
HBO has had a good run in the year 2010. According to Shruti Bajpai, Country Manager, HBO South Asia, “2010 has been the best year for HBO in India as we have grown 15 per cent year-on-year in revenue, the highest growth ever since our launch in 2000.” With 2011 just a week away, Bajpai shares with exchange4media the English movie channel’s growth plans and strategies for the coming year.
Deepika Bhardwaj Dec 24, 2010 7:30 AM
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