`Date-wise News`

Week in Review: Of businesses changing hands and IDMA Person of the year

While major businesses like Eveready and Toshiba chose their media partners, creative duties of MVL Mobiles, Blackberry also exchanged hands. Deep Kalra became the Digital Person of the year and K.V. Sridhar engages in a special conversation with exchange4media….

exchange4media Staff Jun 11, 2011 8:45 AM

Reporter’s Diary: The experiential and aspirational!

A crazy ride since last couple of weeks. As she tethers experiential and advertising beat together, she hasn’t really realised how the weeks have passed by. Notes from Deepika Bhardwaj’s diary...

Deepika Bhardwaj Jun 11, 2011 8:44 AM

Retail advertising in print grows by 42 per cent: AdEx Analysis

According to the latest AdEx analysis of retail advertising in 2010 in comparison to 2009, retail advertising in print grew by 42 per cent. Independent retailers and display retail shops collectively dominated the category with more than three quarters of the share of print adverts.

exchange4media Staff Jun 11, 2011 8:44 AM

I feel that retaining clients is far more important: K.V. “Pops” Sridhar

“I feel that retaining clients is far more important than getting new clients because relationship building and brand building is all about same set of people working on the brand, day in and day out, year after year,” says K.V. Sridhar, NCD, Leo Burnett.

exchange4media Staff Jun 11, 2011 8:43 AM