Authors
From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales
Deepa Balasubramanian Oct 27, 2014 8:14 AM
Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders
Deepa Balasubramanian Oct 22, 2014 8:05 AM
As the Southern states gear up to celebrate the festival of lights, radio becomes the medium of choice for advertisers who want innovative and inexpensive ways to reach out to their target audience
Deepa Balasubramanian Oct 21, 2014 8:00 AM
TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy
Deepa Balasubramanian Oct 20, 2014 8:01 AM
The newspaper reached out to its audience on its anniversary with a quiz contest in association with Aircel
Deepa Balasubramanian Oct 18, 2014 8:13 AM
Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends
Deepa Balasubramanian Oct 17, 2014 7:56 AM
Mobile brands have become one of the highest selling categories on e-commerce websites & the category is all set to witness exponential growth in the future
Deepa Balasubramanian Oct 16, 2014 8:06 AM
Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu
Deepa Balasubramanian Oct 14, 2014 9:00 AM
"Bangalore Mirror did not receive commensurate commitment from advertisers. As a broadsheet, it will play far better in the mainstream newspaper advertising business," says Rahul Kansal, Executive President, Brand Function, BCCL
Deepa Balasubramanian Oct 13, 2014 8:01 AM
Interface Communications has created a new TVC with a confident and discerning character ‘Choice Chinnappa’
Deepa Balasubramanian Oct 11, 2014 11:20 AM
The Tamil news channel claims to be the first news channel with a distinct Tamil perspective on world news; will cater to the diaspora with a mix of news and infotainment content
Deepa Balasubramanian Oct 10, 2014 9:08 AM
With 5000-plus aggregation in India, the media discovery platform is now looking at marking its presence internationally, says Samir Chaudhary, CEO, The Media Ant
Deepa Balasubramanian Oct 9, 2014 8:07 AM
Jewellery, finance, mobile companies rope in stellar brand ambassadors and fine tune marketing strategy to mark their national foray
Deepa Balasubramanian Oct 8, 2014 8:41 AM
Roy, who has handled various portfolios for MediaCom during his earlier stints, including NDTV and Parle, will be based out of Mumbai
Deepa Balasubramanian Oct 8, 2014 7:49 AM
The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month
Deepa Balasubramanian Oct 6, 2014 7:54 AM
Hrithik Roshan and Lisa Ray come together for the first time in the new TVC that fails to surprise
Deepa Balasubramanian Oct 6, 2014 7:42 AM
ZEEL has roped in K Subramanyam, popularly known as Subbu as Senior Vice President- Sales, according to sources. He will be driving sales in South India
Deepa Balasubramanian Oct 1, 2014 1:18 PM
In a freewheeling chat with exchange4media, the 'Insight Guru' shared highlights from his new book and what it aims to bring to the industry...
Deepa Balasubramanian Sep 27, 2014 9:55 AM
The 24-hour music channel will feature film music while also showcasing original and local bands; dial-in interactive shows will target women
Deepa Balasubramanian Sep 25, 2014 8:04 AM
Multi-tasking homemakers keen to reinforce their roles as the family's nurturer drive the segment that is poised to grow by 20-25 per cent in the next five years
Deepa Balasubramanian Sep 23, 2014 8:20 AM
Organised by the Ad Club Hyderabad, 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year
Deepa Balasubramanian Sep 23, 2014 8:07 AM
The site is expected to complement the newspaper's property supplement, Property Plus; plans to roll out for the rest of the country on the anvil
Deepa Balasubramanian Sep 22, 2014 8:01 AM
In a conversation with exchange4media, Vivekanand Palaniappan, Founder & Joint MD of Fitness One, underscores the importance of creating a secure space for women to work out, and shares his plans for 2014. Excerpts
Deepa Balasubramanian Sep 20, 2014 9:53 AM
The Chennai-based salon chain has roped in Kareena Kapoor as brand ambassador, hopes to create more job opportunities for women entrepreneurs by changing their perception towards the salon business, says C K Kumaravel, CEO and Co-founder
Deepa Balasubramanian Sep 19, 2014 9:32 AM
Aircel's Chief Marketing Officer speaks about the impact of growth in digital medium on telecom industry, mobile strategy, media mix and more...
Deepa Balasubramanian Sep 16, 2014 8:17 AM
Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop
Deepa Balasubramanian Sep 15, 2014 7:59 AM
Avinav Chaubey, AGM - Marketing, Muthoot Group speaks about the group's transition into a national player and moving beyond being known as just a gold loan company
Deepa Balasubramanian Sep 13, 2014 12:37 PM
Zivame's first TV campaign seeks to lift the taboo around the topic of lingerie, however, industry experts feel that the ad the commercial misses the zing and is not very memorable or impressionable
Deepa Balasubramanian Sep 13, 2014 11:53 AM
The Advertising Club Bangalore has received 950 entries from 60 advertising and media agencies and advertisers across the country for the Big Bang Awards 2014. The awards ceremony will be held on September 19, 2014
Deepa Balasubramanian Sep 12, 2014 3:10 PM
Sumit Jain, Co-Founder & CEO and Vinayak Warke, VP, Marketing, talk about the one-stop realty shop's mantra for success and its first national campaign
Deepa Balasubramanian Sep 10, 2014 8:19 AM
TOP STORIES
