Authors
Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian
Deepa Balasubramanian Sep 14, 2016 8:15 AM
E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?
Deepa Balasubramanian Jan 8, 2015 8:19 AM
Good tidings in the print industry are yet to arrive and publishers are counting on 2015 for fresh revival
Deepa Balasubramanian Jan 3, 2015 11:07 AM
Leading broadcasters & advertisers from South India speak on the vibrancy and the significance of kids’ channels, a genre performing exceedingly well in terms of ratings and advertiser interest down south
Deepa Balasubramanian Jan 3, 2015 10:45 AM
Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes
Deepa Balasubramanian Jan 1, 2015 8:08 AM
Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."
Deepa Balasubramanian Jan 1, 2015 8:02 AM
Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015
Deepa Balasubramanian Jan 1, 2015 7:43 AM
In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out
Deepa Balasubramanian Dec 31, 2014 9:26 AM
In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014
Deepa Balasubramanian Dec 30, 2014 9:02 AM
Balasubramanian, veteran journalist and Chairman of Vikatan Group of Publications, passed away on 19th Dec, 2014 at the age of 78
Deepa Balasubramanian Dec 22, 2014 8:34 AM
Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78
Deepa Balasubramanian Dec 20, 2014 9:21 AM
Srinivasan B, MD, Vikatan Group, speaks about a placid Q3, expectations for Q4, launching the Braille version of Chutti Vikatan and more
Deepa Balasubramanian Dec 16, 2014 8:18 AM
Deccan Chronicle has filed a criminal complaint against TOI. The court has asked the police to further investigate the matter and an FIR has also been registered
Deepa Balasubramanian Dec 15, 2014 8:31 AM
Learnings from the mistakes that have been made in the western world are being implemented in India, says Green, a stalwart in e-commerce sector & advisory board member of Bangalore-based Ace Turtle
Deepa Balasubramanian Dec 15, 2014 8:22 AM
Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook
Deepa Balasubramanian Dec 15, 2014 8:13 AM
It is estimated that advertising spends on radio will register a 15-20% growth
Deepa Balasubramanian Dec 10, 2014 7:57 AM
The Times of India has launched a marketing campaign called '5,00,000 Vaazhga', celebrating the circulation figure of five lakh plus copies in the state including three lakh plus copies in Chennai alone
Deepa Balasubramanian Dec 6, 2014 9:20 AM
Lochan, MD & CEO, KSL (The Hindu & Group newspapers) talks about the focus on South being a massive strategic advantage
Deepa Balasubramanian Dec 4, 2014 8:14 AM
Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3
Deepa Balasubramanian Dec 3, 2014 8:22 AM
Moorjani, Head-Marketing, Customer Lifecycle Management & Corp Comm, Cholamandalam MS General Insurance on using radio for brand recall and disruptive messaging
Deepa Balasubramanian Dec 1, 2014 9:11 AM
Print sector in the south reaps the benefits of a diverse festive season
Deepa Balasubramanian Dec 1, 2014 6:38 AM
Filmed across major cities, the campaign includes a series of emotionally-rich stories of how the couples met, fell in love and are living a happily married life
Deepa Balasubramanian Nov 29, 2014 10:00 AM
The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO
Deepa Balasubramanian Nov 17, 2014 7:56 AM
It is part of the brand's digital strategy to attract and engage customers while building on product awareness, says Rajesh Krishnamurthy, Business Head, Consumer Product Division, The Himalaya Drug Company
Deepa Balasubramanian Nov 14, 2014 8:12 AM
GECs seem to be the go-to entertainment destination even as sporting events and leagues gain gradual popularity in the South
Deepa Balasubramanian Nov 12, 2014 8:00 AM
Despite FMCG companies not advertising as much and the State Congress government in opposition with the BJP at the cenre, revenues were up, while print medium continues to grow despite challenge from digital
Deepa Balasubramanian Nov 10, 2014 8:38 AM
Upasana Taku, Co-founder, MobiKwik speaks about the focus area for the company, expansion plans and targeted growth for this year and more.
Deepa Balasubramanian Nov 10, 2014 8:22 AM
The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand name, says Alok Goel, CEO
Deepa Balasubramanian Nov 3, 2014 8:04 AM
Co-founder and COO Ashish Shah says the e-commerce company is looking at the 32-billion market for the online furnishing business and 'Omnichannel' customer experience will play a key role in the plans
Deepa Balasubramanian Oct 31, 2014 8:33 AM
The Founder and CEO of Brash Brands and Anil Sondur, Vice President- Industrial Design, Tata Elxsi International, talk about their strategic partnership and the diverse portfolio handled by them
Deepa Balasubramanian Oct 30, 2014 8:07 AM
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