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India being a diverse country is sure to celebrate its diversity with the availability of more localised broadcast media & specialty content on television, says Rajendra Khare, Founder & CMD, SureWaves
Deepa Balasubramanian Dec 21, 2013 10:18 AM
One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar
Deepa Balasubramanian Dec 18, 2013 10:24 AM
One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar
Deepa Balasubramanian Dec 18, 2013 8:30 AM
Motivator already handles the display, SEO, social, mobile & performance marketing mandates of Quick Heal. The estimated size of the account is around Rs 20 cr-Rs 22 cr
Deepa Balasubramanian Dec 17, 2013 10:04 AM
Motivator already handles the display, SEO, social, mobile & performance marketing mandates of Quick Heal. The estimated size of the account is around Rs 20 cr-Rs 22 cr
Deepa Balasubramanian Dec 17, 2013 8:01 AM
The travel industry in India is still in a growth phase & is yet to reach its fullest potential. Number of users & ability to raise funds to scale up the business is key to survival, says Biju Mathews, COO, abhibus.com
Deepa Balasubramanian Dec 16, 2013 8:34 AM
With this, radio stations have started looking at the mobile phone as more than a FM receiver & have started developing tailor-made apps to engage their audience, says Ravi Nair, Director - Programmes, Radio Mango
Deepa Balasubramanian Dec 16, 2013 8:31 AM
Agencies have to accept that it is not a 30-sec TV ad market anymore when building a client base, says the MD of JWT Mindset, who will assume the role of Chairman, Emeritus from Jan 1, 2014
Deepa Balasubramanian Dec 11, 2013 9:15 AM
A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known
Deepa Balasubramanian Dec 10, 2013 9:37 AM
Engagement is key for mobile video advertisers, and 'stories' are often more successful in reaching that goal than banner ads or other forms of mobile ads, says Nickhil Jakatdar, CEO, Vuclip
Deepa Balasubramanian Dec 10, 2013 7:56 AM
A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known
Deepa Balasubramanian Dec 10, 2013 7:43 AM
The book by the Chairman of Anugrah Rural Marketing Academy outlines a 14-step approach to effective rural mktg, based on his 35 yrs of experience in the industry
Deepa Balasubramanian Dec 7, 2013 10:42 AM
Arun Anant, former CEO, Kasturi & Sons, is all set to join HT Media later this month. Highly placed sources said he will be donning a strategic role in the media revenue side of the business
Deepa Balasubramanian Dec 5, 2013 7:52 AM
Arun Anant, former CEO, Kasturi & Sons, is all set to join HT Media later this month. Highly placed sources said he will be donning a strategic role in the media revenue side of the business
Deepa Balasubramanian Dec 4, 2013 3:11 PM
This is Karadi’s second stint with VRL Media. In his new role, he will be heading ad sales for Karnataka, Kerala, Goa and Andhra Pradesh
Deepa Balasubramanian Dec 4, 2013 8:01 AM
Launched by Viven Infomedia, SaddaHaq aims to bridge the divide between information and action. The mission is to improve social engagement
Deepa Balasubramanian Dec 3, 2013 9:02 AM
The show is in keeping with the Network's focus on reality shows and offers a platform for the differently-abled to showcase their talent in various fields
Deepa Balasubramanian Nov 30, 2013 10:17 AM
The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest
Deepa Balasubramanian Nov 27, 2013 9:28 AM
The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest
Deepa Balasubramanian Nov 27, 2013 8:29 AM
The channel offers a chance to viewers to participate by solving each crime story as they watch it, with one winner being announced at the end of the story
Deepa Balasubramanian Nov 23, 2013 10:43 AM
The CEO of New Generation Corporation Media talks about the new channel's content strategy, competition in the Tamil GEC space, 10+2 ad cap and more...
Deepa Balasubramanian Nov 21, 2013 8:36 AM
The campaign, which involves TV, print & digital media, symbolises the work that goes behind the scene to make investment through ICICIdirect convenient & transparent
Deepa Balasubramanian Nov 20, 2013 9:08 AM
The pitch process recently took place in Chennai, the result of which will be declared in Dec 2013. The size of the business is estimated to be in the range of Rs 6 cr-Rs 7 cr
Deepa Balasubramanian Nov 16, 2013 8:52 AM
As long as I can touch the consumer’s heart & say I am providing you far better value than any other brand, my growth is happening, says Chandru Kalro, COO, TTK Prestige
Deepa Balasubramanian Nov 16, 2013 8:27 AM
Oona Dhabhar, Marketing Director, Condé Nast India explains why Vogue India has increased its focus on South India, particularly Chennai market
Deepa Balasubramanian Nov 14, 2013 9:12 AM
As Ananda Vikatan gears up to enter its 86th year in the Tamil publishing space, the group has planned to come out with six consecutive 3D issues to mark the occasion
Deepa Balasubramanian Nov 12, 2013 8:39 AM
The growing school of thought that a highly visible campaign targeting a wider set of TG can offset the lack of idea & clarity in communications is a dangerous trend, says Roy V Mathew, MD, Stark
Deepa Balasubramanian Nov 6, 2013 7:57 AM
Called 'Sunshine', these outlets will help consumers buy new connections, ask for a product demo, get a recharge, upgrade their packs and service their STBs
Deepa Balasubramanian Nov 5, 2013 8:18 AM
The Chennai-based premium jewellery brand has rolled out a new campaign to create differentiation in a competitive market with its diamond jewellery range
Deepa Balasubramanian Nov 2, 2013 10:28 AM
With its 'play longer' proposition, the condom brand’s ad seamlessly communicates the 'pleasure for him' and 'pleasure for her' promise
Deepa Balasubramanian Nov 1, 2013 8:58 AM
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