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Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth
Deepa Balasubramanian Sep 8, 2014 8:10 AM
Vinay Sheshgiri, VP, National Sales, Asianet News Network, says optimism is yet to pick up in the market post the new govt, and shares his vision for the growth of Suvarna News and Kannada Prabha
Deepa Balasubramanian Sep 5, 2014 8:40 AM
Thotmos Consulting has been assigned the festive TVC work, while Rubecon has won the mandate for handling the print part of the festive work. The wins come on the back of a pitch process that involved five agencies in all
Deepa Balasubramanian Sep 4, 2014 7:56 AM
Kungumam owned by Kalanithi Maran's Sun Network is planning to launch 'Kungumam Doctor.' The magazine is priced at Rs 15 and will have an initial print run of 60,000 copies. The group expects to take it to 1 lakh copies within six months of the launch
Deepa Balasubramanian Sep 2, 2014 8:11 AM
Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West
Deepa Balasubramanian Aug 29, 2014 8:44 AM
The market may have been dynamic in this part of the country, but it cannot support the increasing numbers of TV channels, caution industry experts
Deepa Balasubramanian Aug 28, 2014 8:11 AM
Radio players have lined up a slew of off air and on ground activities to engage listeners during the festive season
Deepa Balasubramanian Aug 27, 2014 8:07 AM
With various offers, discounts and product campaigns, consumer electronics companies outdo each other in offering sops to customers. Sales targets shoot up to Rs 200 crore
Deepa Balasubramanian Aug 25, 2014 8:08 AM
In a bid to make the most of the festival of Onam, Asianet, Kairali TV, Sun TV & Kappa TV, are wooing viewers and advertisers alike with a delectable programming line-up.
Deepa Balasubramanian Aug 22, 2014 8:11 AM
Confirming the news to exchange4media via Facebook, Vasudevan said, "I am coming back to India by end of the year, but it has nothing to do with O&M. I have not yet decided on what I am going to do next. It's been 12 years that I have been away from home (India), so just returning"
Deepa Balasubramanian Aug 20, 2014 3:33 PM
New categories that are added include e-commerce website, web app or game, social media, mobile and categories in appreciation of craft of art direction and writing. The Awards are slated for September 19, 2014
Deepa Balasubramanian Aug 20, 2014 8:29 AM
Change in the government is likely to revive the economy and hence increase advertising spends, especially during Onam, although currently the market seems to be little sluggish
Deepa Balasubramanian Aug 18, 2014 8:14 AM
Sporting the tagline 'Media power to the masses', the Malayalam language channel will start off with news-cum-entertainment content and issues related to the common man
Deepa Balasubramanian Aug 16, 2014 10:36 AM
Rao was with the group for eight months. As Group Head, he was responsible for the four Maa TV Network channels
Deepa Balasubramanian Aug 14, 2014 8:08 AM
The first round of the pitch process took place recently, where six small-sized agencies were invited to make their presentations. Three agencies have been shortlisted for the second round, which is slated to take place next week
Deepa Balasubramanian Aug 8, 2014 8:12 AM
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
Deepa Balasubramanian Aug 7, 2014 8:06 AM
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
Deepa Balasubramanian Aug 6, 2014 5:20 PM
Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter
Deepa Balasubramanian Aug 5, 2014 9:31 AM
Today, brands & youth are talking a different language. If you don’t understand their requirements & understand what their needs are, then you are out of the race, says Anilkumar Sathiraju, AVP & Head - South, DDB Mudra Max
Deepa Balasubramanian Aug 2, 2014 12:12 PM
Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years
Deepa Balasubramanian Aug 2, 2014 9:33 AM
The campaign showcases the importance of personal grooming and being presentable in professional life. The company has also launched a new TVC for hair fall reduction shampoos for women
Deepa Balasubramanian Aug 2, 2014 9:16 AM
The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid
Deepa Balasubramanian Aug 1, 2014 8:32 AM
With the rapid emergence of digital, regional print players are not far behind in devising progressive ways to cater to traditional & digital savvy readers. exchange4media
Deepa Balasubramanian Jul 25, 2014 7:20 AM
Brands that have used 'Missed Call' format and achieved positive results include Coca-Cola (Coke Studio), L'Oreal (Garnier Men), P&G (Gillette), Mondelez (Cadbury Dairy Milk), Disney Channel and Nestle, says Valerie R Wagoner, Founder & CEO, ZipDial
Deepa Balasubramanian Jul 23, 2014 8:40 AM
Gopalkrishna has been VP - Strategic Accounts & Business Development at July Systems. He had joined the company in April 2004. His next destination is not known yet
Deepa Balasubramanian Jul 21, 2014 8:42 AM
Print players in the South feel that Modi Govt's maiden Budget falls short on the promise of rolling in the good times, yet they remain optimistic about the Budget spurring economic growth
Deepa Balasubramanian Jul 15, 2014 9:38 AM
Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow
Deepa Balasubramanian Apr 23, 2014 8:07 AM
Experts say that polls contribute revenue from political party & individual candidate ads. In regional publications, the trend of post-election congratulatory ads will also contribute
Deepa Balasubramanian Apr 8, 2014 8:07 AM
It's important to assimilate & assess what the 'new' has to offer. The idea is to consolidate current relationships & territory and then annex newer ones, says the CEO, Dentsu Communications
Deepa Balasubramanian Apr 8, 2014 8:04 AM
Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim
Deepa Balasubramanian Apr 2, 2014 8:23 AM
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