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Similar events with Kapoor were earlier conducted in Coimbatore & Bangalore. Kerala-based radio and print media were used for promotional activities
Deepa Balasubramanian Aug 30, 2013 8:23 AM
Banana Brandworks is currently working on a campaign for VBJ, which will coincide with the opening of its expanded gold and silver showroom
Deepa Balasubramanian Aug 29, 2013 7:58 AM
Youngsters have access to other forms of entertainment such as internet, apps, etc. Hence, the rating for a GEC is higher than youth channels, says the Business Head, Suvarna
Deepa Balasubramanian Aug 8, 2013 8:14 AM
Kiran, the popular Malayalam music channel from Sun Group's stable, has been re-packaged and re-launched as a full-fledged movie channel
Deepa Balasubramanian Aug 5, 2013 8:40 AM
Subramanian joins in from OTS Advertising, where he was Vice President, Strategy & Planning
Deepa Balasubramanian Aug 2, 2013 7:47 AM
Super-specialisation is the key. In future, it will be all about what you can do best instead of spreading yourself too thin, says Vibgyor Brand Services’ CEO Ankur Kalra
Deepa Balasubramanian Aug 1, 2013 8:21 AM
Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South
Deepa Balasubramanian Aug 1, 2013 8:04 AM
The Hindu Hub aims to be a one-stop access point for ad agencies, advertisers and media planners to gain information and insights about the industry
Deepa Balasubramanian Jul 31, 2013 7:52 AM
With ad budgets getting decentralised, volume of advtg has shown higher growth in tier II & III cities of Tamil Nadu, says the Director of Dinamalar Group
Deepa Balasubramanian Jul 30, 2013 7:49 AM
The bank plans to empanel five to six agencies for handling its media & creative mandates for 2013-14. The pitch process is currently underway in Chennai
Deepa Balasubramanian Jul 27, 2013 8:20 AM
Apart from the Spanish-themed experiential marketing campaign, print, outdoor & social media platforms are also being used; ad spends pegged at Rs 1 cr
Deepa Balasubramanian Jul 15, 2013 8:26 AM
The channel is looking at factual entertainment to differentiate its content. The two new shows are being promoted through TV, print, radio and OOH media
Deepa Balasubramanian Jul 9, 2013 8:37 AM
Distribution is often hampered by political interference. Besides, viewers are confused about opting for DTH or cable network, says RBU Shyam Kumar, CEO, Puthiya Thalaimurai
Deepa Balasubramanian Jul 5, 2013 9:19 AM
Iyengar will be reporting to Vamshi Reddy, CEO & Board of Director at Apalya Technologies. He moves from Sun Direct DTH, where he was heading marketing
Deepa Balasubramanian Jul 3, 2013 7:39 AM
Reporter Deepa Balasubramanian is brimming with thoughts of how to get creative in everything that she does and sharpening her skills
Deepa Balasubramanian Jun 16, 2013 12:52 PM
Geo Sense enables mobile advertisers to reach audiences with geo targeted communication and define areas through radial targeting
Deepa Balasubramanian Jun 13, 2013 6:19 PM
That smoking leads to cancer is a known fact, thus Billroth Hospital’s campaign lacks any interesting and new thought, opine creative experts
Deepa Balasubramanian Jun 11, 2013 8:01 PM
Along with the growth story, GroupM has also been tapping the huge talent pool that India offers, says the CEO of GroupM Asia Pacific
Deepa Balasubramanian May 24, 2013 9:11 PM
IMPACT Media Conversations, presented by exchange4media & GroupM, threw light on choosing the right communication medium for effective reach
Deepa Balasubramanian May 23, 2013 12:11 AM
The edition will cater to cities such as Ahmedabad, Surat, Baroda, Rajkot & Jamnagar. The initial print run is expected to be around 8,500 copies
Deepa Balasubramanian May 22, 2013 8:17 PM
The event, organised by exchange4media & GroupM, will have the CEO, GroupM APAC address concerns of the advtg, media & mktg world
Deepa Balasubramanian May 21, 2013 10:38 PM
The two-day workshop is an initiative of Indian School of Events & Entertainment, in collaboration with IIT Delhi BRCA
Deepa Balasubramanian May 8, 2013 7:31 PM
The other elected office bearers include Seshadri Iyer (Vice President), KR Skandaraaj (Secretary) & Anbu Chezhian (Joint Secretary), among others
Deepa Balasubramanian Apr 30, 2013 7:11 PM
As she gets close to completing a year with e4m, Deepa Balasubramanian realises the importance of networking while covering a vast, yet unspecified beat
Deepa Balasubramanian Apr 27, 2013 8:10 PM
Sampling ensures trial and is a sure-shot way for a consumer to ‘experience’ the brand, says the Founder & Director, Go Try
Deepa Balasubramanian Apr 20, 2013 8:11 PM
Bidding process for the creative pitch is believed to have commenced on April 15 at the Bank’s office in Aluva, Kerala. Account size estimated at Rs 35 cr-Rs 40 cr
Deepa Balasubramanian Apr 17, 2013 7:59 PM
Naidu’s last stint was with Fever FM as Regional Sales Head - Radio and Entertainment
Deepa Balasubramanian Apr 15, 2013 7:59 PM
Mudra South was adjudged Agency of the Year, while their client TTK Prestige was adjudged Advertiser of the Year
Deepa Balasubramanian Apr 13, 2013 11:20 PM
Digital, mobile & ground activation will grow exponentially to meet the demand for 360-degree solutions, says Michael Menezes, MD, Showtime Events
Deepa Balasubramanian Apr 13, 2013 8:50 PM
Manyan, the COO of Raj TV has quit after spending three years with the company; she plans to set up her own production house
Deepa Balasubramanian Apr 10, 2013 8:22 PM
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