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In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
Deepa Balasubramanian Jan 31, 2014 8:31 AM
I just want to be the best possible version of me at all times & want to be remembered for the problems that became solutions & the unattainable that became a reality, says Disha's Tusha Daga
Deepa Balasubramanian Jan 29, 2014 8:36 AM
Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur
Deepa Balasubramanian Jan 23, 2014 9:02 AM
The incorporation process got over on January 14, 2014, following which the company commenced its Singapore operations
Deepa Balasubramanian Jan 22, 2014 8:30 AM
Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore
Deepa Balasubramanian Jan 21, 2014 11:26 AM
Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore
Deepa Balasubramanian Jan 21, 2014 8:35 AM
From increased digital presence to growth of regional papers & niche magazines, and aided by the ad cap on TV channels & the Lok Sabha elections - print media has a lot to expect from 2014
Deepa Balasubramanian Jan 20, 2014 8:11 AM
RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base
Deepa Balasubramanian Jan 15, 2014 9:35 AM
Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham
Deepa Balasubramanian Jan 14, 2014 8:26 AM
Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin
Deepa Balasubramanian Jan 13, 2014 9:11 AM
According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South
Deepa Balasubramanian Jan 9, 2014 8:20 AM
Zee Tamizh, the Tamil GEC from ZEE Group, has revamped its market strategy for 2014. As part of this revamp, five new shows have been introduced
Deepa Balasubramanian Jan 7, 2014 9:37 AM
In his new role, Kannan will be handling the all India market for Dinakaran, Tamil Murasu, the magazine division of Kal Publications and online
Deepa Balasubramanian Jan 6, 2014 7:51 AM
Conceptualised by Disha Communications, the idea is to showcase the new-age collections, drive store walk-ins and promote sales for the brand
Deepa Balasubramanian Jan 4, 2014 9:59 AM
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
Deepa Balasubramanian Jan 3, 2014 10:13 AM
You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers
Deepa Balasubramanian Jan 3, 2014 8:32 AM
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
Deepa Balasubramanian Jan 3, 2014 8:13 AM
Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close
Deepa Balasubramanian Jan 2, 2014 8:09 AM
Close to 40 employees have been asked to either accept a 50% cut in salaries or retrenchment with a severance pay of three months' salary. The employees have now moved the Madras High Court
Deepa Balasubramanian Dec 31, 2013 10:15 AM
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Deepa Balasubramanian Dec 30, 2013 10:09 AM
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Deepa Balasubramanian Dec 30, 2013 7:49 AM
Rewind, reconnect & relive are the objectives behind the new look & feel of Gemini Life. The content line-up includes all-time classic hit songs, live musical events & weekend special movies
Deepa Balasubramanian Dec 28, 2013 10:33 AM
Despite the gloom in economy, online shopping has continued to outgrow all predictions in 2013. The recent Google Online Shopping Festival (GOSF) and the ongoing festive season have added more
Deepa Balasubramanian Dec 26, 2013 9:48 AM
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Deepa Balasubramanian Dec 26, 2013 8:58 AM
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Deepa Balasubramanian Dec 24, 2013 5:00 PM
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Deepa Balasubramanian Dec 24, 2013 4:49 PM
Bidstalk will give campaign performance tracking data that is vital for advertisers to plan their mobile advertising strategies & help display ads to minutely target audiences
Deepa Balasubramanian Dec 24, 2013 8:49 AM
AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on
Deepa Balasubramanian Dec 23, 2013 10:22 AM
In the current e-comm scenario, India is seen as a country of high potential, with global players gearing to explore the untapped market, says the Chief Business Officer of Yebhi.com
Deepa Balasubramanian Dec 23, 2013 8:38 AM
AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on
Deepa Balasubramanian Dec 23, 2013 7:51 AM
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