Authors
TCC took home the maximum number of 16 metals, which included six Golds, five Silvers & five Bronzes. RK Swamy & Stark Communications bagged eight metals each
Deepa Balasubramanian Mar 31, 2014 8:46 AM
My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM
Deepa Balasubramanian Mar 25, 2014 9:13 AM
In conversation with exchange4media, Sitaram Avvas, Chairman, Tollywood TV speaks about the company’s growth plans, creating differentiation in the Andhra Pradesh market, new launches lined up and more...
Deepa Balasubramanian Mar 15, 2014 11:04 AM
Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts
Deepa Balasubramanian Mar 14, 2014 9:14 AM
SS International has been a major outdoor industry player for the last 20 years in Chennai
Deepa Balasubramanian Mar 13, 2014 7:51 AM
Entries have been received from 48 organisations for 33 categories, including TV, radio, print, posters outdoor/ambient, events, etc. This is a huge leap from last year's 328 entries
Deepa Balasubramanian Mar 11, 2014 9:27 AM
S Divaakar took charge from March 3, 2014 and is based in Bangalore. His mandate is to supervise the overall revenue growth at the national level. He joins in from Janasri TV
Deepa Balasubramanian Mar 4, 2014 9:50 AM
S Diavaakar is appointed as the National Ad sales Head by ETV for Kannada news channel. He will handle the business side of the channel. Read on to know more.
Deepa Balasubramanian Mar 4, 2014 8:00 AM
Noticeable new additions in categories include TVC Craft, Integrated Campaign, Media Innovation and a special category of grand winners - a winner amongst all winners
Deepa Balasubramanian Mar 4, 2014 7:59 AM
There are three aspects as far as marketing is concerned – design, product & innovation, which play a critical role in selling the brand best, says the MD of RmKV
Deepa Balasubramanian Mar 1, 2014 11:27 AM
Thought leadership mktg is a new approach to branding, driven by sound research, domain expertise & innovative thinking that helps establish a brand as a trusted partner, explains ThoughtStarters’ Karthik Nagendra
Deepa Balasubramanian Mar 1, 2014 10:57 AM
If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew
Deepa Balasubramanian Mar 1, 2014 10:36 AM
Videos, mobiles, tablets & curated content are here to stay and will grow significantly. We can see print players adapting to these and trying to differentiate themselves, says the COO of Manorama Online
Deepa Balasubramanian Feb 19, 2014 9:36 AM
While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers
Deepa Balasubramanian Feb 17, 2014 9:04 AM
The MD, Vikatan Group speaks about how keeping the customer at the forefront has led to the success of the 88-year old group across print and online platforms
Deepa Balasubramanian Feb 15, 2014 11:12 AM
Experts from the south talk to exchange4media about the content that works in the market and the importance of innovation for non-fiction content
Deepa Balasubramanian Feb 14, 2014 9:15 AM
There hasn't been too much of pushing of frontiers on creativity from South and it has been patchy, laments Vice-Chairman & Country Head - Discovery & Planning, O&M India, who has spent 26 years with the agency
Deepa Balasubramanian Feb 14, 2014 8:50 AM
The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others
Deepa Balasubramanian Feb 13, 2014 9:22 AM
Marketers today are looking at digital as one of the strongest ways to create a more competitive advantage for their company and also building greater customer affinity
Deepa Balasubramanian Feb 13, 2014 9:10 AM
From being a fledgling newspaper in the past to printing 34 editions in TN, Bangalore, Pondicherry, Mumbai and New Delhi, Dinakaran has come a long way, shares the MD of Kal Publications
Deepa Balasubramanian Feb 12, 2014 8:55 AM
The services for which clients pay for now will have to be provided for free. Only those agencies that go beyond the brief will survive, says the Principal Consultant & Executive VP, RK Swamy BBDO
Deepa Balasubramanian Feb 11, 2014 8:13 AM
In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-night operators, says the Chief GM, Mktg & Advtg Sales, Malayala Manorama
Deepa Balasubramanian Feb 7, 2014 5:28 PM
It's imperative to celebrate consumers, create agency partnership by choosing someone who will offer investment advices, and create clear KPIs & accountability, says the MD, India Sub-Continent, Vizeum
Deepa Balasubramanian Feb 7, 2014 4:07 PM
The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer, Taproot India
Deepa Balasubramanian Feb 7, 2014 9:22 AM
Traditional mass media are becoming mass conversations. Globalisation has also led to a world of convergence, wherein content & consumers are found on multiple platforms
Deepa Balasubramanian Feb 6, 2014 10:12 AM
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
Deepa Balasubramanian Feb 5, 2014 10:53 AM
Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts
Deepa Balasubramanian Feb 5, 2014 8:59 AM
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
Deepa Balasubramanian Feb 5, 2014 8:01 AM
Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different
Deepa Balasubramanian Feb 4, 2014 9:08 AM
In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
Deepa Balasubramanian Jan 31, 2014 10:28 AM
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